Search Results for Leadership.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

and PR drive sales -- Online thought leadership to brand your organization as a trusted resource

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The handbook of strategic public relations and integrated communications

Caywood, Clarke L., 1947-

Format:

Books

Publication Date

2012

Excerpt:

strategies of China's tobacco industry in ethics / Cornelius Pratt -- Stakeholder leadership in public

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Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, & viral marketing to reach buyers directly

Scott, David Meerman.

Cover image http://catalogimages.wiley.com/images/db/jimages/9781118026984.jpg

Format:

Books

Publication Date

2011

Excerpt:

-- Developing thought leadership content -- Forms of thought leadership content -- How to create thoughtful

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Public relations : a managerial perspective

Moss, Danny, 1954-

Format:

Books

Publication Date

2011

Excerpt:

Organisational Context / Danny Moss -- 3.Moving from Management to Leadership / Barbara DeSanto -- 4.The

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An overview of the public relations function

Bowen, Shannon A.

Format:

Books

Publication Date

2010

Excerpt:

of public relations ; Ethics, leadership and counseling roles, and moral analyses ; Best practices

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International communications strategy : developments in cross-cultural communications, PR and social media

Cambie, Silvia.

Format:

Books

Publication Date

2009

Excerpt:

Leadership.

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Cover image for The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

The new rules of marketing and PR : how to use news releases, blogs, podcasting, viral marketing, & online media to reach buyers directly

Scott, David Meerman.

Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006102241.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0741/2006102241-d.html

Format:

Books

Publication Date

2007

Excerpt:

marketing and PR plan -- Online thought leadership to brand your organization as a trusted resource -- How

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Public relations disasters : talespin--inside stories and lessons learnt

McCusker, Gerry, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/ecip065/2005036004.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2005036004-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005036004-d.html

Format:

Books

Publication Date

2006 2005

Excerpt:

Bryant -- Hot shot caught short -- Launches 1 -- Unsinkable enthusiasm -- Leadership -- Conservative with

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