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Art and advertising

Gibbons, Joan.

Table of contents
Contributor biographical information
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Books

Publication Date

2005

Excerpt:

Art and advertising / Gibbons, Joan.

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Fashion brands : branding style from Armani to Zara

Tungate, Mark, 1967-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0511/2005012312.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2005012312-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005012312-d.html

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Books

Publication Date

2005

Excerpt:

-- Emotional baggage; a brand in a bottle -- Retro brands retooled -- Climbing out of a trench; the art of

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The end of advertising as we know it

Zyman, Sergio.

Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002512916.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=010033757&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=728807
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002512916.html

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Books

Publication Date

2002

Excerpt:

The former chief marketing officer at Coca-Cola laments the demise of advertising--an art killed by

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Contemporary advertising

Arens, William F.

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Electronic Resources

Publication Date

2002

Excerpt:

commercials -- Creative strategy and the creative process -- Creative execution: art and copy -- Producing ads

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The fall of advertising and the rise of PR

Ries, Al.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009858662&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/hc042/2002023294.html

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Books

Publication Date

2002

Excerpt:

The Fall of Advertising -- Advertising and Car Salesmen -- Advertising and Art -- Advertising and

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Advertising today

Berger, Warren.

Format:

Books

Publication Date

2001

Excerpt:

Art and industry.

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Cutting edge advertising : how to create the world's best print for brands in the 21st century

Aitchison, Jim.

Format:

Books

Publication Date

1999

Excerpt:

Art publicitaire.

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