IIE Logo

Switch to list view
Switch to thumbnail view
Select an Action
2 Results Found Subscribe to search results
00IIE
Print
1. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2015
Excerpt: 
organizations -- Perspectives on consumer behavior -- The communication process -- Source, messsage, and channel
Available: Copies:
2. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
Available: Copies: