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The new brand spirit : how communicating sustainability builds brands, reputations and profits

The new brand spirit : how communicating sustainability builds brands, reputations and profits

by

Conrad, Christian A., 1966-

Connect to MyiLibrary resource.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=608881
ebrary http://site.ebrary.com/id/10768053
Books24x7 http://www.books24x7.com/marc.asp?bookid=64374
http://lib.myilibrary.com/detail.asp?id=548255

Format:

Electronic Resources

Publication Date

2013

Excerpt:

responsible rhetoric. Based on close to one hundred in-depth interviews with leading experts, this book helps

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Cover image for Corporate social responsibility : balancing tomorrow's sustainability and today's profitability

Corporate social responsibility : balancing tomorrow's sustainability and today's profitability

by

Hawkins, David E., 1947-

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy0634/2006043159-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy0634/2006043159-d.html
Table of contents only http://www.loc.gov/catdir/enhancements/fy0634/2006043159-t.html

Format:

Books

Publication Date

2006

Excerpt:

rhetoric -- Ch. 25. Infrastructure balance -- Ch. 26. Alternative business models -- Ch. 27. Competitive

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