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00000IIE
Print
by 
Miller, Jon, 1971-
Format: 
Books
Publication Date 
2004
Excerpt: 
Value added.
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3. 
Cover image for Marketing management and strategy
by 
Doyle, Peter, 1943-2003.
Format: 
Books
Publication Date 
2002
Excerpt: 
successful brands -- Innovation and new product development -- Pricing policy: delivering value
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by 
Koch, Richard, 1950-
Format: 
Books
Publication Date 
2000
Excerpt: 
build long term value? -- 11. Conclusion -- 12. Additional note on the theory of business unit strategy
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
1997
Excerpt: 
Satisfaction Through Quality, Service, and Value -- 3. Winning Markets Through Market-Oriented Strategic
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