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00IIE
Print
by 
Raza, Ivo, 1968-
Format: 
Books
Publication Date 
2005
Excerpt: 
; and loyalty marketing."--Jacket.
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by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
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