by 
 Hoffman, K. Douglas.
 Table of contents http://www.loc.gov/catdir/toc/fy0607/2005934852.html
Format: 
Books
Publication Date 
 2006
Excerpt: 
Services marketing : concepts, strategies & cases / Hoffman, K. Douglas.
by 
 Hoffman, K. Douglas.
Format: 
Books
Publication Date 
 2005
Excerpt: 
Marketing principles and best practices / Hoffman, K. Douglas.
by 
 Bateson, John E. G.
Format: 
Books
Publication Date 
 2011
Excerpt: 
Hoffman, K. Douglas.
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