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0000000000000000000000000000000000IIE

Exploring strategy : text and cases

Johnson, Gerry, author.

E-book - Full text from Myilibrary
http://lib.myilibrary.com/Open.aspx?id=987962&entityid=https://idp.brunel.ac.uk/entity

Format:

Books

Publication Date

2017

Excerpt:

Business planning -- Case studies.

Available: Copies:

Fundamentals of strategy

Johnson, Gerry.

Format:

Books

Publication Date

2015

Excerpt:

Business planning -- Case studies.

Available: Copies:

Cyberethics : morality and law in cyberspace

Spinello, Richard A., author.

Format:

Books

Publication Date

2014

Excerpt:

-- Digital Rights Architectures -- Business Method Patents in Cyberspace -- Patents and Smartphones -- Domain

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The best digital marketing campaigns in the world II

Ryan, Damian, author.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=706000&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

successful digital marketing campaigns of our time, assessing what they achieved and the business lessons

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The Consumer Protection Act made easy

Melville, N. J. (Neville John)

Format:

Books

Publication Date

2011

Excerpt:

-- Marketing -- Agreements -- Goods and services -- Franchise -- Business names -- Enforcement and dispute

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Adams & Adams practitioner's guide to intellectual property law

Adams & Adams.

Format:

Books

Publication Date

2011

Excerpt:

party rights -- Enforcement of trade mark rights -- Company and business names -- pt. 4. Designs

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This borrowed earth : lessons from the fifteen worst environmental disasters around the world

Hernan, Robert Emmet.

Contributor biographical information http://www.loc.gov/catdir/enhancements/fy1010/2009019880-b.html
Publisher description http://www.loc.gov/catdir/enhancements/fy1010/2009019880-d.html

Format:

Books

Publication Date

2010

Excerpt:

greed of big business and our own willful ignorance. Here are the accounts of disasters whose names live

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Brand sense : sensory secrets behind the stuff we buy

Lindström, Martin, 1970-

Format:

Books

Publication Date

2010

Excerpt:

Business names.

Available: Copies:

The global corporate brand book

Morley, Michael.

Format:

Books

Publication Date

2009

Excerpt:

Business names.

Available: Copies:

10.

The soul of the corporation : how to manage the identity of your company

Bouchikhi, Hamid.

Format:

Books

Publication Date

2008

Excerpt:

Business names -- Management.

Available: Copies:

11.

Fashion photography : a complete guide to the tools and techniques of the trade

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html

Format:

Books

Publication Date

2008

Excerpt:

information on how to break into the business. Topics include equipment, styling, backgrounds, hair and makeup

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12.

Brand enigma : decoding the secrets of your brand

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2008

Excerpt:

Business names.

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13.

Fashion photography : a complete guide to the tools and techniques of the trade

Smith, Bruce.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008932745-d.html

Format:

Books

Publication Date

2008

Excerpt:

information on how to break into the business. Topics include equipment, styling, backgrounds, hair and makeup

Available: Copies:

14.

Law, memory, and the legacy of apartheid : ten years after AZAPO v. President of South Africa

Le Roux, Wessel.

http://www.pulp.up.ac.za/cat_2007_05.html

Format:

Books

Publication Date

2007

Excerpt:

archives: the TRC, big business and reparations in post-apartheid South Africa / by Jaco Barnard -- 7. Good

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15.

Logo savvy : top brand-design firms share their naming and identity strategies

Chua, Perry.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0619/2006026687.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0737/2006026687-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2006026687-d.html

Format:

Books

Publication Date

2007

Excerpt:

Business names -- Catalogs.

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16.

Living the brand : how to transform every member of your organization into a brand champion

Ind, Nicholas.

Table of contents http://catdir.loc.gov/catdir/toc/fy0802/2007036040.html

Format:

Books

Publication Date

2007

Excerpt:

Business names.

Available: Copies:

17.

Branded customer service : the new competitive edge

Barlow, Janelle, 1943-

Format:

Books

Publication Date

2006 2004

Excerpt:

Business names.

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18.

Globalisation and its discontents

Smith, Stan, 1943-

Table of contents only http://www.loc.gov/catdir/toc/fy0703/2006298574.html

Format:

Books

Publication Date

2006

Excerpt:

, global names: Les Murray and the poetry superleague / Business as usual: the image of the corporation in

Available: Copies:

19.

Blunders in international business

Ricks, David A.

Format:

Books

Publication Date

2006

Excerpt:

International business enterprises -- Management -- Case studies.

Available: Copies:

20.

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Lindström, Martin, 1970-

Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html

Format:

Books

Publication Date

2005

Excerpt:

Business names.

Available: Copies:

21.

Beyond branding : how the new values of transparency and integrity are changing the world of brands

Ind, Nicholas.

Format:

Books

Publication Date

2005 2003

Excerpt:

Business names.

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22.

Management skills : a Jossey-Bass reader.

Table of contents http://www.loc.gov/catdir/toc/ecip0419/2004014544.html
Publisher description http://www.loc.gov/catdir/description/wiley042/2004014544.html

Format:

Books

Publication Date

2005

Excerpt:

Jossey-Bass business & management series

Available: Copies:

23.

The law of the brand : a practical guide to branding law in South Africa

Muhlberg, Hans.

Format:

Books

Publication Date

2005

Excerpt:

Business names -- Law and legislation -- South Africa -- Popular works.

Available: Copies:

24.

TV commercials : how to make them, or, how big is the boat?

Cury, Ivan.

ebrary http://site.ebrary.com/id/10128001
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130091
MyiLibrary http://www.myilibrary.com?id=100869
Safari Books Online http://proquest.safaribooksonline.com/?fpi=9780240805924
Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019

Format:

Electronic Resources

Publication Date

2005

Excerpt:

-- Choosing a Production Company -- Casting -- Props -- Audio -- At the Shoot -- Names and Codes -- Edit

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25.

Brand sense : how to build powerful brands through touch, taste, smell, sight & sound

Lindström, Martin, 1970-

Format:

Books

Publication Date

2005

Excerpt:

Business names.

Available: Copies:

26.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002697.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012881193&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1311/2004002697-d.html

Format:

Books

Publication Date

2004

Excerpt:

Business names.

Available: Copies:

27.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

Format:

Books

Publication Date

2004

Excerpt:

Business names.

Available: Copies:

28.

Brands & desires

Kreutz, Bernd.

Format:

Books

Publication Date

2003

Excerpt:

Business names.

Available: Copies:

29.

Building strong brands

Aaker, David A. (David Allen), 1938-

Format:

Books

Publication Date

2002 1996

Excerpt:

Business names -- Management.

Available: Copies:

30.

The 22 immutable laws of branding

Ries, Al.

Format:

Books

Publication Date

2000 1999

Excerpt:

Business names.

Available: Copies:

31.

Governance in "cyberspace" : access and public interest in global communications

Grewlich, Klaus W.

Format:

Books

Publication Date

1999

Excerpt:

), development and culture, consumer protection, cryptography, domain names and copyright. Lawyers, regulators

Available: Copies:

32.

Streetwise business letters : 2,500 professionally written letters that will bring success to your business

Woods, John A.

Format:

Books

Publication Date

1999

Excerpt:

Streetwise business letters : 2,500 professionally written letters that will bring success to your

Available: Copies:

33.

Marks of excellence : the history and taxonomy of trademarks

Mollerup, Per, 1942-

Format:

Books

Publication Date

1999

Excerpt:

Business names -- History.

Available: Copies:

34.

South African law of trademarks, unlawful competition, company names and trading styles

Webster, G. C. (Geoffrey Charles), 1928-

Format:

Books

Publication Date

1997

Excerpt:

Business names -- Law and legislation -- South Africa.

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