Consumer market research handbook

Consumer market research handbook

Consumer market research handbook

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Emotional decisions : tradeoff difficulty and coping in consumer choice

Marketing

Marketing management : a South African perspective

Marketing management : a South African perspective

Essentials of marketing

Introduction to marketing : a South African perspective

The impact of brand presence at music festivals a consumer perspective on what works and what doesn't

The consumer decision journey of a Varsity College student the moment of truth

How customer service impacts brand loyalty in the Durban privately owned restaurant industry

Consumer perceptions of Porsche and Harley Davidson brands and their marketing based on self-actualisation features

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Marketing management : a South African perspective

A quantitative exploration of South African consumer's perception and response to Mc Donald's product adaptation

The feasibility of femvertising : an exploration of the effect of femvertising on female South African consumer's brand perceptions

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Introduction to marketing

The black and the beautiful : an exploration into how the beauty and skincare industry contribute to the socially constructed racism of light complexion over dark amongst SA black communities

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Brand influences on gender roles in home and child care

Peer pressure, wealth signals and consumerism : an analysis of the social branding pressures that influence young women's purchasing decisions of clothing brands today

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

50 shades of black : what does it mean to be beautiful and dark skinned today

Is game simulation adding value towards brand management and leadership in adolescents?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Could the black diamond spending culture have an impact on a brand's health?

The eye of the driver : an analysis of what men and women see in luxury cars

Does crime deter local tourists from visiting Johannesburg?

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

Consumer behaviour : global and Southern African perspectives

Sprouting minds create deep roots : an investigation into the potential for prolonged eco-centric practices, through early enlightment

Escaping the material : an explorative study on the psyches of South African generation Y fashion consumers

Kaleidoscope youth : an explorative study looking at South Africa's brand image amongst tertiary students in a post-apartheid society

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

A qualitative study in evaluating the effects of celebrity endorsments in the media on young South African women.

Is reality TV challenging and shifting our perceptions and understanding of reality?

Implications of the Consumer Protection Act for the South African cosmetics industry

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple