byÂ
Smith, Bob.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
The one show : advertising's best print, design, radio and TV. Volume 26. Smith, Bob.
Format:Â
Books
Publication DateÂ
2007
Excerpt:Â
One show : advertising's best print, design, radio and television. Vol. 28.
byÂ
Sullivan, Luke, author.
Format:Â
Books
Publication DateÂ
2022
Excerpt:Â
Hey whipple, squeeze this : the classic guide to creating great advertising / Sullivan, Luke
byÂ
Kuehn, Scott A., author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
conventions -- Reporting and interviewing -- Hard news and feature writing -- Electronic news writing: radio
byÂ
Straubhaar, Joseph D., author.
Format:Â
Books
Publication DateÂ
2018
Excerpt:Â
-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television
byÂ
Altstiel, Tom, author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
Advertising creative : strategy, copy, design / Altstiel, Tom, author.
byÂ
Smith, Ronald D., 1948- author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
's next? -- Example 7D: Selecting advertising and promotional tactics -- Checklist 7D: Advertising and
byÂ
Biagi, Shirley, author.
Format:Â
Books
Publication DateÂ
2017
Excerpt:Â
-- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recordings: streaming sounds -- Radio
byÂ
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Advertising and integrated brand promotion / O'Guinn, Thomas C.
byÂ
Kelley, Larry D., 1955-
Format:Â
Electronic Resources
Publication DateÂ
2015
Excerpt:Â
Advertising media planning : a brand management approach / Kelley, Larry D., 1955-
byÂ
Belch, George E. (George Edward), 1951-
Format:Â
Books
Publication DateÂ
2015
Excerpt:Â
Advertising and promotion : an integrated marketing communications perspective / Belch, George E
byÂ
Berger, Arthur Asa, 1933-
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and
byÂ
Trager, Robert author.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
-- Electronic media regulation : from radio to the Internet -- Obscenity, indecency, and violence : social norms
byÂ
Drewniany, Bonnie L., author.
Format:Â
Books
Publication DateÂ
2014
Excerpt:Â
Creative strategy in advertising / Drewniany, Bonnie L., author.
byÂ
Felton, George, 1947-
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Advertising : concept and copy / Felton, George, 1947-
byÂ
Baskerville, David.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry
byÂ
Wilcox, Dennis L.
Format:Â
Regular print
Publication DateÂ
2013
Excerpt:Â
presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17
byÂ
Altstiel, Tom.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
Advertising creative : strategy, copy, design / Altstiel, Tom.
byÂ
Turow, Joseph.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
media ; Financing and shaping the media : advertising, public relations, and marketing communications
byÂ
Lynch, Lorrie, author.
Format:Â
Books
Publication DateÂ
2013
Excerpt:Â
-- Sportswriting -- Television and radio broadcasts -- Online publishing -- In-depth reporting -- Photojournalism
byÂ
Semenik, Richard J.
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
Advertising and promotions : an integrated brand approach / Semenik, Richard J.
byÂ
Reader, Bill, 1970-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
considerations. Considering community journalism from the perspective of public relations and advertising / Diana
byÂ
Whitaker, Wayne R., 1940-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.
byÂ
Lunt, Peter K. (Peter Kenneth), 1956-
Format:Â
Books
Publication DateÂ
2012
Excerpt:Â
public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community
byÂ
Burtenshaw, Ken.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
The fundamentals of creative advertising / Burtenshaw, Ken.
byÂ
Newsom, Doug.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
announcements -- Writing advertising copy for electronic media-television, radio, online -- Copywriting for TV
byÂ
Chandler, Daniel.
Format:Â
Books
Publication DateÂ
2011
Excerpt:Â
terms, across subject areas that include advertising, digital culture, journalism, new media, radio
byÂ
Human Andrew.
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
Advertising -- Awards -- South Africa.
byÂ
Scotton, James Francis, 1932-
Format:Â
Books
Publication DateÂ
2010
Excerpt:Â
party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin
byÂ
Kolker, Robert Phillip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0828/2008041559.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=017009411&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
"New media, journalism, advertising, and radio, television, and film are dynamic parts of our daily
byÂ
Human, Andrew.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
Advertising -- Awards -- South Africa.
byÂ
Gibbons, Thomas.
Format:Â
Books
Publication DateÂ
2009
Excerpt:Â
unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew
byÂ
Sutherland, Max.
Format:Â
Books
Publication DateÂ
2008
Excerpt:Â
Advertising and the mind of the consumer : what works, what doesn't, and why. Sutherland, Max.
byÂ
Biagi, Shirley.
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave
byÂ
Felton, George, 1947-
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
Advertising : concept and copy / Felton, George, 1947-
byÂ
Adam and Charles Black (Firm)
Format:Â
Books
Publication DateÂ
2006
Excerpt:Â
, newspapers and magazines, broadcasting, radio, advertising and media theory. Ideal for GCSE, AS level and A
byÂ
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Advertising -- Technological innovations.
byÂ
Levinson, Jay Conrad.
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Advertising.
byÂ
Schenck, Barbara Findlay.
Table of contents http://catdir.loc.gov/catdir/toc/fy054/2004117340.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0620/2004117340-d.html
Format:Â
Books
Publication DateÂ
2005
Excerpt:Â
Advertising media planning.
byÂ
Straubhaar, Joseph D.
Format:Â
Electronic Resources
Publication DateÂ
2004
Excerpt:Â
-- 11. Advertising -- History : origins of advertising -- Technology : new advertising media
byÂ
Arens, William F.
Format:Â
Books
Publication DateÂ
2004
Excerpt:Â
Contemporary advertising / Arens, William F.
byÂ
Hahn, Fred E., 1925-
Table of contents http://catdir.loc.gov/catdir/toc/wiley031/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2002192267.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2002192267.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Do-it-yourself advertising and promotion : how to produce great ads, brochures, catalogs, direct
byÂ
Sullivan, Luke.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Advertising copy.
byÂ
Aitchison, Jim.
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
Cutting edge radio : how to create the world's best radio aids for brands in the 21st century /
byÂ
Cappo, Joe.
Table of contents http://catdir.loc.gov/catdir/toc/fy038/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Table of contents http://swbplus.bsz-bw.de/bsz10739149Xinh.htm
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2003041335.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2003041335.html
Format:Â
Books
Publication DateÂ
2003
Excerpt:Â
The future of advertising : new media, new clients, new consumers in the post-television age /
byÂ
Arens, William F.
Format:Â
Electronic Resources
Publication DateÂ
2002
Excerpt:Â
Contemporary advertising / Arens, William F.
byÂ
Askew, Kelly Michelle.
Table of contents http://catdir.loc.gov/catdir/toc/fy033/2001043965.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009814054&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
television viewers in a north Indian city / Image-based culture: advertising and popular culture / The global
byÂ
Bucy, Erik P., 1963-
Format:Â
Books
Publication DateÂ
2002
Excerpt:Â
theory -- -- II. Convergence and concentration in the media industries -- 3. Print media -- 4. Radio/TV
49.Â
byÂ
Clio Enterprises.
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
Radio advertising -- Awards.
byÂ
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format:Â
Books
Publication DateÂ
2001
Excerpt:Â
-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16
byÂ
Sullivan, Luke.
Table of contents http://catdir.loc.gov/catdir/toc/onix03/97031676.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0607/97031676-d.html
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Advertising copy.
byÂ
De Beer, A. S. (Arrie)
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Mass media in Africa ; Books ; Newspapers ; Magazines ; Radio ; Film ; Television Sound recording
byÂ
Beard, Adrian, 1951-
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
. Television commentary 1. Television commentary 2. Radio commentary -- Unit 7. Sportswriting I. Framework for
byÂ
Arens, William F.
Format:Â
Books
Publication DateÂ
1998
Excerpt:Â
Contemporary advertising / Arens, William F.
byÂ
Stein, Donna Baier.
Format:Â
Books
Publication DateÂ
1997
Excerpt:Â
Advertising copy -- Handbooks, manuals, etc.
byÂ
Alexander, Alison, 1949 October 21-
Format:Â
Books
Publication DateÂ
1995
Excerpt:Â
messages about women improving? -- Does talk radio provide a forum for American values? -- Does the mass
byÂ
Bovée, Courtland L.
Format:Â
Books
Publication DateÂ
1992
Excerpt:Â
Contemporary advertising / Bovée, Courtland L.