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1. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8
Available: Copies:
2. 
Cover image for Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.
Available: Copies:
by 
Fielding, M. L. (Michael L.), author.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business
Available: Copies:
5. 
Cover image for The marketing manifesto
by 
Hood, David J.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
6. 
Cover image for Stand out social marketing : 6 keys to rise above the noise, differentiate your brand, and build an outstanding online presence
by 
Lewis, Mike, 1975-
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
7. 
Cover image for The complete marketer : 60 essential concepts for marketing excellence
by 
McDonald, Malcolm.
Format: 
Books
Publication Date 
2013
Excerpt: 
marketing -- Understanding customers. Consumer buying behaviour ; Organizational buying behaviour ; Market
Available: Copies:
8. 
Cover image for Emotional labor in the 21st century : diverse perspectives on the psychology of emotion regulation at work
by 
Grandey, Alicia.
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations.
Available: Copies:
by 
Cooper, Brant.
Format: 
Books
Publication Date 
2013
Excerpt: 
ideas immediately, foster stronger customer relations, test different business model risks, and create a
Available: Copies:
by 
Qualman, Erik, 1972-
Format: 
Books
Publication Date 
2013
Excerpt: 
Customer relations
Available: Copies:
12. 
Cover image for Marketing
by 
Kotler, Philip, 1931-
Format: 
Books
Publication Date 
2013
Excerpt: 
wholesaling -- Communicating customer value: advertising and public relations -- Sales promotion and selling
Available: Copies:
by 
Dishongh, Rhonda, 1968-
Format: 
Books
Publication Date 
2013
Excerpt: 
Achieving patient (aka customer) experience excellence : lessons from a successful cultural
Available: Copies:
by 
Bueno, Bolivar J.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
by 
Kumar, V., 1957-
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management -- Statistical models.
Available: Copies:
17. 
Cover image for The conversation company : boost your business through culture, people and social media
by 
Van Belleghem, Steven.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations.
Available: Copies:
by 
Lucas, Robert W.
Format: 
Books
Publication Date 
2011
Excerpt: 
Please every customer : delivering stellar customer service across cultures / Lucas, Robert W.
Available: Copies:
20. 
Cover image for The new relationship marketing : how to build a large, loyal, profitable network using the social Web
by 
Smith, Mari, 1966-
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
by 
Bell, Chip R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
22. 
Cover image for Managing customer relationships : a strategic framework
by 
Peppers, Don.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations -- Management.
Available: Copies:
23. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
relations, marketing, and leadership / Gillis, Tamara L.
Available: Copies:
24. 
Cover image for Introduction to marketing
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2011
Excerpt: 
-- Advertising and public relations -- Sales promotion and personal selling -- Pricing concepts -- Setting the
Available: Copies:
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer service : career success through customer loyalty / Timm, Paul R.
Available: Copies:
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
29. 
Cover image for Likeable social media : how to delight your customers, create an irresistible brand, and be generally amazing on Facebook (and other social networks)
by 
Kerpen, Dave.
Format: 
Books
Publication Date 
2011
Excerpt: 
Customer relations.
Available: Copies:
by 
Wellington, Patricia.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Case studies.
Available: Copies:
32. 
Cover image for Relationship marketing : a consumer experience approach
by 
Baron, Steve.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
by 
Hochman, Larry.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Management.
Available: Copies:
34. 
Cover image for Relationship selling
by 
Johnston, Mark W.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
by 
Shaw, Colin, 1958-
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations -- Management.
Available: Copies:
by 
Whitney, Diana Kaplin.
Format: 
Books
Publication Date 
2010
Excerpt: 
Customer relations.
Available: Copies:
by 
Piercy, Nigel F.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations -- Management.
Available: Copies:
44. 
Cover image for Relationship selling
by 
Johnston, Mark W.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations.
Available: Copies:
45. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
by 
Sanders, Dan J.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management.
Available: Copies:
47. 
Cover image for Principles of customer relationship management
by 
Baran, Roger Joseph, 1945-
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management -- Textbooks.
Available: Copies:
50. 
Cover image for Customer care excellence : how to create an effective customer focus
by 
Cook, Sarah, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer care excellence : how to create an effective customer focus / Cook, Sarah, 1955-
Available: Copies:
51. 
Cover image for Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- South Africa.
Available: Copies:
by 
Raab, Gerhard.
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- Management.
Available: Copies:
53. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
54. 
Cover image for Integrated advertising, promotion, and marketing communications
by 
Clow, Kenneth E.
Format: 
Books
Publication Date 
2007
Excerpt: 
customer relationship management -- Public relations, sponsorship programs, and regulations -- Internet
Available: Copies:
55. 
Cover image for Strategies and tools for corporate blogging
by 
Cass, John (Gene John)
Format: 
Books
Publication Date 
2007
Excerpt: 
blogger relations strategy -- Blogging guidelines for companies -- Tools for blogger relations -- Writing
Available: Copies:
by 
Shaw, Colin.
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
by 
Glanz, Barbara A.
Format: 
Books
Publication Date 
2007
Excerpt: 
Care packages for your customers : an idea a week to enhance customer service / Glanz, Barbara A.
Available: Copies:
60. 
Cover image for Converting customer value : from retention to profit
by 
Murphy, John A., 1948-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
62. 
Cover image for Great customer connections : simple psychological techniques that guarantee exceptional service
by 
Gallagher, Richard S.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Psychological aspects.
Available: Copies:
63. 
Cover image for Handbook of CRM : achieving excellence in customer management
by 
Payne, Adrian.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
64. 
Cover image for Naked conversations : how blogs are changing the way businesses talk with customers
by 
Scoble, Robert, 1965-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
by 
Hill, Nigel, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
by 
Seybold, Patricia B.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
by 
De Fina, Anna.
Format: 
Books
Publication Date 
2006
Excerpt: 
personal/institutional relations : people and tragedy in a health insurance customer service / Liliana
Available: Copies:
68. 
Cover image for Beyond six sigma : profitable growth throuth customer value creation
by 
Plaster, Gary.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
by 
Byron, D. L.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
71. 
Cover image for Trust-based selling : using customer focus and collaboration to build long-term relationships
by 
Green, Charles H.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
72. 
Cover image for Up close and personal? : customer relationship marketing @ work
by 
Gamble, Paul R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
by 
Fogli, Lawrence.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
by 
Levesque, Paul, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Handbooks, manuals, etc.
Available: Copies:
by 
Fjermestad, Jerry.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Management.
Available: Copies:
76. 
Cover image for Microsoft CRM 3 for dummies
by 
Scott, Joel.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations -- Data processing.
Available: Copies:
by 
Barnes, James G.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
by 
Harvard Business School.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
79. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
by 
Dieffenbach, Michael.
Format: 
Video disc
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
by 
Wilson, Jerry R.
Format: 
Books
Publication Date 
2006
Excerpt: 
Customer relations.
Available: Copies:
82. 
Cover image for Contemporary marketing 2005
by 
Boone, Louis E.
Format: 
Books
Publication Date 
2005
Excerpt: 
Part 1. Designing customer-oriented marketing strategies. 1. Customer-driven marketing -- 2
Available: Copies:
by 
Shaw, Colin, 1928-
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
86. 
Cover image for Your client's story : know your clients and the rest will follow
by 
West, Scott, 1959-
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
by 
Legge, Karen.
Format: 
Books
Publication Date 
2005
Excerpt: 
: towards the flexible firm? -- 6. HRM : from compliance to commitment? -- 7. HRM and quality : customer
Available: Copies:
by 
Hoisington, Steven H., 1953-
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
by 
Sheffi, Yosef, 1948-
Format: 
Books
Publication Date 
2005
Excerpt: 
. Customer relations management -- 15. Building a culture of flexibility -- 16. Moving ahead.
Available: Copies:
90. 
Cover image for Building great customer experiences
by 
Shaw, Colin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
Customer relations.
Available: Copies:
92. 
Cover image for Introduction to foodservice
by 
Payne-Palacio, June.
Format: 
Books
Publication Date 
2005
Excerpt: 
: Portable Meals: Room Service: Customer Service -- PART 44 -- Facilities -- Facilities Planning and Design
Available: Copies:
by 
Buttle, Francis.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
94. 
Cover image for Corporate communications : a 21st century primer
by 
Fernandez, Joseph, 1968-
Format: 
Books
Publication Date 
2004
Excerpt: 
Public relations.
Available: Copies:
95. 
Cover image for Making the client connection : maximizing the power of your personality, presentations, and presence
by 
DeMoss, Gary.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
96. 
Cover image for 101 marketing strategies for accounting, law, consulting, and professional services firms
by 
Waugh, Troy.
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
99. 
Cover image for Consumer insight : how to use data and market research to get closer to your customer
by 
Stone, Merlin, 1948-
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations -- Management.
Available: Copies:
by 
Schuster, Camille Passler, 1950-
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relations.
Available: Copies:
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relationship management & customer service / Brink, A. (Annekie)
Available: Copies:
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Customer service online:the HP Designjet -- The F-18 Hornet offset -- Kadimi Group of Companies (India
Available: Copies:
by 
Brooks, Ian Royston, 1948-
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
by 
Whitney, Diana Kaplin.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
105. 
Cover image for The firm of the future : a guide for accountants, lawyers, and other professional services
by 
Dunn, Paul.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations -- Handbooks, manuals, etc.
Available: Copies:
106. 
Cover image for What's keeping your customers up at night? : close more deals by selling to your client's pain
by 
Cody, Steven.
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2003
Excerpt: 
Customer relations.
Available: Copies:
108. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2003 2002
Excerpt: 
: communication and promotion policy and advertising -- Promoting products: public relations and sales promotion
Available: Copies:
109. 
Cover image for How to measure human resources management
by 
Fitz-enz, Jac.
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Keeping Management (Your Customer) Satisfied with the Hiring Process -- How to Measure Compensation and
Available: Copies:
by 
Dyché, Jill.
Format: 
Books
Publication Date 
2002
Excerpt: 
Customer relations -- Management.
Available: Copies:
by 
Timm, Paul R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
113. 
Cover image for Customer equity : building and managing relationships as valuable assets
by 
Blattberg, Robert C., 1942-
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
by 
Robinette, Scott.
Format: 
Books
Publication Date 
2001
Excerpt: 
Customer relations.
Available: Copies:
by 
Reichheld, Frederick F.
Format: 
Books
Publication Date 
2001 1996
Excerpt: 
Customer relations.
Available: Copies:
116. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Technological developments for marketing communication Internet customer and relationship marketing Theoretical
Available: Copies:
117. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
by 
Brierty, Edward G., 1925-
Format: 
Books
Publication Date 
1998
Excerpt: 
. 13. Managing Business Channel Members -- Ch. 14. Logistics of Physical Distribution and Customer
Available: Copies:
by 
Asser, Stuart.
Format: 
Books
Publication Date 
1997
Excerpt: 
. Peripheral Devices -- Pt. 4. Installation and Service. 9. Setup, Servicing, and Customer Relations. 10
Available: Copies:
Format: 
Books
Publication Date 
1994
Excerpt: 
Customer relations.
Available: Copies:
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