Advertising and promotion : an integrated marketing communications perspective / Belch, George E

Advertising -- Brands -- Material Culture -- Objects and Identity -- Activities and Performances -- Music and

-- Electronic media regulation : from radio to the Internet -- Obscenity, indecency, and violence : social norms

protection -- Promotion, advertising -- Income sources -- National Music Publishers' Association -- The Harry

presentations -- 16. Using direct mail and advertising ; Part four. Managing perograms and campaigns : 17

Advertising creative : strategy, copy, design / Altstiel, Tom.

media ; Financing and shaping the media : advertising, public relations, and marketing communications

considerations. Considering community journalism from the perspective of public relations and advertising / Diana

-- Advocacy and speechwriting -- Advertising copywriting -- Afterword: communication, the future, and you.

public service television -- Media literacy -- Advertising regulation and childhood obesity -- Community

The fundamentals of creative advertising / Burtenshaw, Ken.

terms, across subject areas that include advertising, digital culture, journalism, new media, radio

party / James F. Scotton -- Advertising: wings for the media: Hong Cheng : public relations / Yan Jin

"New media, journalism, advertising, and radio, television, and film are dynamic parts of our daily

unjustifiable infringement"? : political expression and the broadcasting ban on advocacy advertising / Andrew

, expanding delivery; Magazines, targeting the audience; Recordings, demanding choices; Radio, riding the wave

Advertising : concept and copy / Felton, George, 1947-

Advertising.

Cutting edge radio : how to create the world's best radio aids for brands in the 21st century /

The future of advertising : new media, new clients, new consumers in the post-television age /

Contemporary advertising / Arens, William F.

-commerce -- Ch. 14. Creating direct mail advertising -- Ch. 15. Creating and managing catalogs -- Ch. 16

. Television commentary 1. Television commentary 2. Radio commentary -- Unit 7. Sportswriting I. Framework for

Contemporary advertising / Arens, William F.