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1. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944643&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Chapter 3. Market characteristics -- Chapter 4. Culture and sub-culture -- Chapter 5. Reference groups and
Available: Copies:
2. 
Cover image for Consumer behaviour
Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Culture and subculture -- Reference groups and social class -- Personal characteristics -- Customer
Available: Copies: