Visual communication : images with messages

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Title:

Author:

Lester, Paul Martin.

ISBN:

9781133308645

9781285075846

Personal Author:

Lester, Paul Martin.

Edition:

6th ed.

Publication Information:

Physical Description:

xv, 466 pages : illustrations (some color), maps (some color) ; 28 cm.

Series:

Wadsworth series in mass communication and journalism

Wadsworth series in mass communication and journalism.

General Note:

Includes index.

Contents:

Visual communication -- Visual cues -- Visual theories -- Visual persuasion -- Visual stereotypes -- Visual analysis -- Typography -- Graphic design -- Information graphics -- Cartoons -- Photography -- Motion pictures -- Television -- Computers -- The Web -- The more you know, the more you see.

Abstract:

Visual communication is just as important as verbal communication, if not more important. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. And because it's packed with study and review tools, this communications textbook not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class.

Subject Term:

Visual communication.

Visual communication. (OCoLC)fst01167997

Visuell kommunikation.

Copies:

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Searching... 1:IIESDN	1:GEN-BOOK	000188015	302.23 LES	2	Searching... Unknown

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Summary

Visual communication is just as important as verbal communication, if not more so. VISUAL COMMUNICATION: IMAGES WITH MESSAGES shows you how visual perception is used in all forms of communication, whether it's graphic design, photography, television, video, or interactive media. In addition, this 6th edition is presented in full color from cover to cover. And because it's packed with study and review tools, it not only clearly explains the theories you need to know, it helps you prepare for tests and will help you succeed in the class. Available with InfoTrac® Student Collections http://gocengage.com/infotrac.