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1. 
Cover image for Services marketing : integrating customer focus across the firm
Services marketing : integrating customer focus across the firm
by 
Zeithaml, Valarie A.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1205/2011051073-d.html
Format: 
Books
Publication Date 
2024 2013
Excerpt: 
that services play in the economy and its future. The advanced economies of the world are now dominated
Available: Copies:
2. 
Cover image for Digital media economics : a critical introduction
Digital media economics : a critical introduction
by 
Caraway, Brett R., author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Knowledge economy -- Textbooks.
Available: Copies:
3. 
Cover image for Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
Media studies : critical African and decolonial approaches
by 
Chiumbu, Sarah, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
diverse manifestations -- Theorising and researching audiences and users -- Political economy of the
Available: Copies:
4. 
Cover image for Sports in society : issues and controversies
Sports in society : issues and controversies
Sports in society : issues and controversies
by 
Coakley, Jay.
Format: 
Books
Publication Date 
2014
Excerpt: 
economy: what are the characteristics of commercial sports? -- Sports and the media: could they survive
Available: Copies:
5. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Evolution of the knowledge economy -- What is knowledge management? -- Knowledge management models
Available: Copies:
6. 
Cover image for Marketing management : a strategic decision-making approach
Marketing management : a strategic decision-making approach
by 
Mullins, John W. (John Walker)
Format: 
Books
Publication Date 
2010
Excerpt: 
decisions -- Integrated promotion decisions -- Marketing strategies for the new economy -- Strategies for
Available: Copies:
7. 
Cover image for Entrepreneurship
Entrepreneurship
by 
Stokes, David (David R.)
E-book
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Chapter 12: The creation and protection of knowledge -- Chapter 13: The entrepreneurial team -- Chapter 14
Available: Copies:
8. 
Cover image for Knowledge management praxis
Knowledge management praxis
by 
April, Kurt.
Format: 
Books
Publication Date 
2004
Excerpt: 
Knowledge management praxis / April, Kurt.
Available: Copies:
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