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Media now : understanding media, culture, and technology

Straubhaar, Joseph D., author.

Format:

Books

Publication Date

2018

Excerpt:

-- Print and digital newspapers -- Magazines -- Recorded music -- Radio -- Film and video -- Television

Available: Copies:

Media/impact : an introduction to mass media

Biagi, Shirley, author.

Format:

Books

Publication Date

2017

Excerpt:

-- Newspapers: Mobilizing delivery -- Magazines: Chasing the audience -- Recordings: streaming sounds -- Radio

Available: Copies:

Advertising and integrated brand promotion

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

. Executing the creative -- 12. Media planning essential -- 13. Media planning: newspapers, magazines, TV and

Available: Copies:

Public relations writing : form and style

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

Available: Copies:

Graphic communications today

Ryan, William E.

Format:

Books

Publication Date

2004

Excerpt:

Newspaper layout and typography.

Available: Copies:

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