Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

competitive advantage across industries. In addition to standard marketing topics (such as pricing), this text

--Part 4 Distributions--Part 5 Promotion and communication strategies--Part 6 Pricing Decision

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Sport marketing strategy -- Sport products and branding -- Sport pricing -- Sport distribution -- Sport

diversification ; Index models -- Part III: Equilibrium in Capital Markets. The capital asset pricing model

-commerce -- Chapter 4: Digital Platforms, Pricing and Payment Models -- Chapter 5: AI, Big Data and Business

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

-- Pricing strategies : signaling the value proposition -- Place strategies : delivering the value

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

design -- The pricing of services -- The service delivery process -- Managing employees' roles in service

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

Decisions -- Promotion and Communication Strategies -- Pricing Decisions.

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

products and brands -- Planning for pricing -- Planning for channels and logistics -- Planning for

-- Pricing with market power -- Oligopoly and monopolistic competition -- Strategies over time -- Managerial

-- Transportation technology and systems -- Costing and pricing for transportation -- Motor carriers -- Railroads

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

absorption costing -- 15. Pricing decisions -- 16. Standard costing and variance analysis -- Part B

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

communication strategy -- Implementing marketing communication mix strategies -- Pricing concepts and setting

, transportation, information, sourcing, and pricing. The 7th Edition, Global Edition, weaves in compelling case

-- Implementing merchandise plans -- Financial merchandise management -- Pricing in retailing -- Communicating

-making -- Understanding customers -- Service development and design -- The pricing of services -- The service delivery

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

-- Market power -- Pricing in input markets -- Market failure.

Pricing.

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

-- Chapter 6. Cost and pricing management -- Chapter 7. The modern business environment -- Chapter 8

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

-- Menu planning and development -- Recipe standardization, costing, and analysis -- Menu pricing -- 3

. The Black-Scholes option pricing model -- 24. Mergers and acquisitions -- 25. Leasing.

-- Transfer pricing -- Contemporary management accounting concepts -- Competitive advantage.

-- ch. 6: Product decisions -- ch. 7: Branding decisions -- ch. 8: Pricing decisions -- ch. 9

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic