Search Results for Public relations

1.

Public relations

by

Gordon, Averill.

Format:

Books

Publication Date

2011

Excerpt:

Public relations / Gordon, Averill.

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2.

Public relations strategy

by

Oliver, Sandra.

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Format:

Books

Publication Date

2010

Excerpt:

Public relations strategy / Oliver, Sandra.

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3.

Handbook of public relations

by

Benecke, Dalien Rene

Format:

Books

Publication Date

2024

Excerpt:

Handbook of public relations / Benecke, Dalien Rene

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4.

Handbook of public relations

by

Skinner, J. C. (J. Chris)

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Format:

Books

Publication Date

2016

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

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5.

Handbook of public relations

by

Skinner, J. C. (J. Chris)

Format:

Books

Publication Date

2013

Excerpt:

Handbook of public relations / Skinner, J. C. (J. Chris)

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6.

Public relations : fresh perspectives

by

Botha, Dawid.

Format:

Books

Publication Date

2007

Excerpt:

Public relations : fresh perspectives / Botha, Dawid.

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7.

Public relations : African perspectives

by

Rensburg, Ronél S.

Format:

Books

Publication Date

2009

Excerpt:

Public relations : African perspectives / Rensburg, Ronél S.

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8.

Strategic planning for public relations

by

Silverman, Deborah A., author.

Format:

Books

Publication Date

2024

Excerpt:

Strategic planning for public relations / Silverman, Deborah A., author.

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9.

Public relations : theory and practice

by

Fourie, Letitia Engela, editor.

Format:

Books

Publication Date

2022

Excerpt:

Public relations : theory and practice / Fourie, Letitia Engela, editor.

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10.

Public relations and strategic communication

by

Sutherland, Karen, author.

Format:

Books

Publication Date

2020

Excerpt:

Public relations and strategic communication / Sutherland, Karen, author.

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11.

Public relations : theory and practice

by

Fourie, Letitia Engela, editor.

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Format:

Books

Publication Date

2017

Excerpt:

Public relations : theory and practice / Fourie, Letitia Engela, editor.

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12.

Public relations writing : strategies & structures

by

Newsom, Doug, author.

Format:

Books

Publication Date

2017

Excerpt:

Public relations writing : strategies & structures / Newsom, Doug, author.

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13.

The practice of public relations

by

Koonin, Marla, compiler.

Format:

Books

Publication Date

2014

Excerpt:

The practice of public relations / Koonin, Marla, compiler.

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14.

Public relations : theory and practice

by

Fourie, L., editor.

Format:

Books

Publication Date

2014

Excerpt:

Public relations : theory and practice / Fourie, L., editor.

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15.

Public relations writing : form and style

by

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

Public relations writing : form and style / Newsom, Doug.

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16.

Understanding public relations : theory, culture and society

by

Edwards, Lee (Lee M. S.), author.

Format:

Books

Publication Date

2018

Excerpt:

Understanding public relations : theory, culture and society / Edwards, Lee (Lee M. S.), author.

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17.

Strategic public relations : an audience-focused approach

by

Diggs-Brown, Barbara.

Format:

Books

Publication Date

2012

Excerpt:

Strategic public relations : an audience-focused approach / Diggs-Brown, Barbara.

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18.

Positioning theory and strategic communication : a new approach to public relations research and practice

by

James, Melanie, author.

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Format:

Books

Publication Date

2014

Excerpt:

Positioning theory and strategic communication : a new approach to public relations research and

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19.

Public relations and communications : from theory to practice

by

O'Donnell, Aoife, author.

Format:

Books

Publication Date

2023

Excerpt:

Public relations and communications : from theory to practice / O'Donnell, Aoife, author.

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20.

Dynamics of public relations and journalism : a practical guide for media studies

by

Clear, Annette, editor.

Format:

Books

Publication Date

2021

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

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21.

Dynamics of public relations and journalism : a practical guide for media studies

by

Clear, Annette, editor.

Format:

Books

Publication Date

2015

Excerpt:

Dynamics of public relations and journalism : a practical guide for media studies / Clear, Annette

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22.

Planning and managing public relations campaigns : a strategic approach

by

Gregory, Anne, 1953- author.

Format:

Books

Publication Date

2015

Excerpt:

Planning and managing public relations campaigns : a strategic approach / Gregory, Anne, 1953

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23.

Reputation management : the key to successful public relations and corporate communication

by

Doorley, John.

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Format:

Books

Publication Date

2015

Excerpt:

Reputation management : the key to successful public relations and corporate communication /

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24.

Digital PR

by

Whatmough, Danny, author.

Format:

Books

Publication Date

2019

Excerpt:

Internet in public relations.

Available: Copies:

25.

Integrated marketing communication

by

Mulder, D. (Dalmé)

Format:

Books

Publication Date

2025

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

26.

Political science today

by

Whitman Cobb, Wendy N., author.

Format:

Books

Publication Date

2024

Excerpt:

subfield chapters on Comparative Politics, International Relations, American Government, Political Economy

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27.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital

Available: Copies:

28.

Corporate communication a guide to theory and practice

by

Cornelissen, Joep VerfasserIn.

Format:

Books

Publication Date

2023

Excerpt:

communication; strategic communication; and public relations. Joep Cornelissen is Professor of Corporate

Available: Copies:

29.

Digital storytelling for brands

by

Tombleson, Bridget, author.

Format:

Books

Publication Date

2023

Excerpt:

public relations professionals, as well as content creators and journalists. This book teaches essential

Available: Copies:

30.

Public economics

by

Calitz, Estian, editor.

Format:

Books

Publication Date

2023

Excerpt:

Public economics / Calitz, Estian, editor.

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31.

Event management : a professional and developmental approach

by

Tassiopoulos, Dimitri.

Format:

Books

Publication Date

2022

Excerpt:

KMPL: Public relations

Available: Copies:

32.

Principles of marketing

by

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct

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33.

Principles of strategic communication

by

Holtzhausen, Derina Rhoda, author.

Format:

Books

Publication Date

2021

Excerpt:

Public relations.

Available: Copies:

34.

Advertising & promotion

by

Hackley, Christopher E., author.

Format:

Books

Publication Date

2021

Excerpt:

-- Public relations -- Other elements of non-advertising promotion -- Global advertising strategy

Available: Copies:

35.

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2020

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Available: Copies:

36.

The copywriter's handbook : a step-by-step guide to writing copy that sells

by

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

public relations materials -- Writing TV and radio commercials -- Writing web sites -- Writing landing

Available: Copies:

37.

Marketing tourism in South Africa

by

George, Richard, 1968- author.

Format:

Books

Publication Date

2019

Excerpt:

and public relations in tourism -- PART V: Understanding marketing issues in tourism -- 15. Service

Available: Copies:

38.

Integrated marketing communication

by

Van Heerden, Neels, 1957-

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Format:

Books

Publication Date

2019

Excerpt:

-- Public relations and publicity -- Sponsorship -- Direct marketing -- Digital communication.

Available: Copies:

39.

Advertising & IMC : principles & practice

by

Moriarty, Sandra E. (Sandra Ernst), author.

Format:

Books

Publication Date

2019

Excerpt:

different types of consumers. Covering advertising, public relations, direct marketing, promotion, and more

Available: Copies:

40.

Public finance fundamentals

by

Moeti, Kabelo.

Format:

Books

Publication Date

2019

Excerpt:

Finance, Public -- Law and legislation -- South Africa.

Available: Copies:

41.

The basics of media writing : a strategic approach

by

Kuehn, Scott A., author.

Format:

Books

Publication Date

2018

Excerpt:

-- Persuasive writing -- Public relations -- Advertising -- Business communication -- Appendices.

Available: Copies:

42.

Media now : understanding media, culture, and technology

by

Straubhaar, Joseph D., author.

Format:

Books

Publication Date

2018

Excerpt:

-- The Internet -- The third screen: smart phones and tablets -- Video games -- Public relations -- Media

Available: Copies:

43.

Connect : writing for online audiences

by

Pritchard, Maritha, editor.

Format:

Books

Publication Date

2018

Excerpt:

digital public relations executives. Primarily, these are all online storytellers and this book aims to

Available: Copies:

44.

The law of delict in South Africa

by

Loubser, M. M., editor.

Format:

Books

Publication Date

2017

Excerpt:

damages -- Legal and public policy considerations that have justified the statutory development of the law

Available: Copies:

45.

Organizational crisis communication

by

Frandsen, Finn, 1956- author.

Format:

Books

Publication Date

2017

Excerpt:

-- Crisis management and crisis communication in private and public organizations -- Crisis consulting firms

Available: Copies:

46.

Marketing for hospitality and tourism

by

Kotler, Philip, author.

Format:

Books

Publication Date

2017

Excerpt:

customers and communicating customer value and advertising -- Promoting products : public relations and

Available: Copies:

47.

Media/impact : an introduction to mass media

by

Biagi, Shirley, author.

Format:

Books

Publication Date

2017

Excerpt:

: Widening the web -- Part 2. Selling the message: Advertising: catching consumers -- Public relations

Available: Copies:

48.

Business writing today : a practical guide

by

Canavor, Natalie, 1942- author.

Format:

Books

Publication Date

2016

Excerpt:

presentation, video and public relations purposes -- 13. Present yourself : write well to speak well -- 14

Available: Copies:

49.

Marketing management

by

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

and experiences, and public relations -- Managing digital communications: online, social media, and

Available: Copies:

50.

Advertising and integrated brand promotion

by

O'Guinn, Thomas C.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html

Format:

Books

Publication Date

2015

Excerpt:

, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public

Available: Copies:

51.

Cover image for The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

The new rules of marketing & PR : how to use social media, online video, mobile applications, blogs, news releases, and viral marketing to reach buyers directly

by

Scott, David Meerman, author.

Contributor biographical information https://www.loc.gov/catdir/enhancements/fy1613/2015018031-b.html
Publisher description https://www.loc.gov/catdir/enhancements/fy1613/2015018031-d.html
Table of contents only https://www.loc.gov/catdir/enhancements/fy1613/2015018031-t.html

Format:

Books

Publication Date

2015

Excerpt:

Public relations.

Available: Copies:

52.

Media and journalism : new approaches to theory and practice

by

Bainbridge, Jason, author.

Format:

Books

Publication Date

2015

Excerpt:

drum -- Film : the seventh art -- Television : the zoo -- Public relations : spin cycle -- pt. 3. Media

Available: Copies:

53.

Marketing communication : an integrated approach

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

marketing -- Direct response and database marketing -- Public relations and word-of-mouth management

Available: Copies:

54.

Principles of marketing

by

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

Available: Copies:

55.

South African municipal government and administration

by

Thornhill, C.

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Format:

Books

Publication Date

2014

Excerpt:

-- Human resources -- Municipal associations and related institutions -- Public relations and information

Available: Copies:

56.

Advertising and sales promotion

by

Koekemoer, Ludi.

Format:

Books

Publication Date

2014

Excerpt:

planning -- Chapter 5. Personal selling -- Chapter 6. Public relations and word-of-mouth management

Available: Copies:

57.

Corporate communication

by

Argenti, Paul A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1215/2012024863-d.html

Format:

Books

Publication Date

2013

Excerpt:

-- Internal Communications -- Investor Relations -- Government Relations -- Crisis Management -- Conclusion

Available: Copies:

58.

Integrated organisational communication

by

Barker, Rachel, 1958-

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Format:

Books

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

Available: Copies:

59.

Successful event management : a practical handbook

by

Shone, Anton, author.

Format:

Books

Publication Date

2013

Excerpt:

relations for events -- Risk management and legalities -- Event project management and set up issues -- The

Available: Copies:

60.

Advertising, promotion, and other aspects of integrated marketing communications

by

Shimp, Terence A.

Format:

Books

Publication Date

2013

Excerpt:

other Promotions -- PART 5 OTHER IMC Tools. 21 Public Relations, Word-of-Mouth Influence, and

Available: Copies:

61.

Integrated organisational communication

by

Barker, Rachel, 1958- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=670775&site=ehost-live

Format:

Electronic Resources

Publication Date

2013

Excerpt:

. 6. Integrated marketing communication -- ch. 7. Public relations -- ch. 8. Contextualisation of

Available: Copies:

62.

Enjoy economics. Grade 10, Learner's book

by

Levin, M. (Michiel)

Format:

Books

Publication Date

2012

Excerpt:

-- Dynamics of markets -- Production possibility curves -- The public sector -- Growth, developments and

Available: Copies:

63.

South African human resource management for the public sector

by

Van der Westhuizen, Ernst.

Format:

Books

Publication Date

2011

Excerpt:

South African human resource management for the public sector / Van der Westhuizen, Ernst.

Available: Copies:

64.

Successful event management : a practical handbook

by

Shone, Anton.

Format:

Books

Publication Date

2010

Excerpt:

and supplies -- Marketing and public relations for events -- Risk management and legalities -- Event

Available: Copies:

65.

Integrated marketing communications

by

Ouwersloot, Hans.

Format:

Books

Publication Date

2008

Excerpt:

placements, events, sponsorships and packaging -- Publicity and public relations -- Sales promotion

Available: Copies:

66.

Ethics in media communications : cases and controversies

by

Day, Louis A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1103/2004113700-d.html

Format:

Books

Publication Date

2006

Excerpt:

principles of American business ; Public Relations Society of America, Code of ethics.

Available: Copies:

67.

Writing for the media in southern Africa

by

Nel, François.

Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0725/2005279895-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/2005279895-d.html

Format:

Books

Publication Date

2005

Excerpt:

write for the media - journalists and public relations professionals alike. It challenges writers to

Available: Copies:

68.

Guide to media relations

by

Schenkler, Irv.

Format:

Books

Publication Date

2004

Excerpt:

Public relations.

Available: Copies:

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