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Consumers

Arnould, Eric J.

Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior -- United States.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2024

Excerpt:

-- Understanding the marketplace and consumer value -- Analyzing the marketing environment -- Managing marketing

Available: Copies:

Consumer behaviour : a South African perspective

Gowpall, Yathika, editor.

Format:

Books

Publication Date

2023

Excerpt:

Consumer behaviour : a South African perspective / Gowpall, Yathika, editor.

Available: Copies:

Principles of marketing

Kotler, Philip, author.

Format:

Books

Publication Date

2021

Excerpt:

Environment -- 4. Managing Marketing Information to Gain Customer Insights -- 5. Consumer Markets and Buyer

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

Available: Copies:

The content marketing handbook : how to double the results of your marketing campaigns

Bly, Robert W., author.

Format:

Books

Publication Date

2020

Excerpt:

marketing is most effective when integrated into a multi-channel campaign that not only educates consumers

Available: Copies:

Consumer behaviour.

Sethna, Zubin, author.

Format:

Books

Publication Date

2019

Excerpt:

Consumer behaviour. Sethna, Zubin, author.

Available: Copies:

Consumer Behaviour 4e

Roberts-Lombard, Mornay

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1647446&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

Consumer Behaviour 4e Roberts-Lombard, Mornay

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968-

Format:

Books

Publication Date

2016

Excerpt:

Consumers -- Attitudes.

Available: Copies:

10.

Mobile marketing : an hour a day

Pasqua, Rachel.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

. The easy-to-follow tips on building stronger consumer relationships through apps and social networking

Available: Copies:

11.

Consumer behaviour

Parumasur, Sanjana Brijball.

Format:

Books

Publication Date

2012

Excerpt:

Consumer behaviour / Parumasur, Sanjana Brijball.

Available: Copies:

12.

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.

Available: Copies:

13.

Pro C# 5.0 and the .NET 4.5 framework

Troelsen, Andrew W.

Additional Information at Google Books
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1502/2012554044-d.html

Format:

Books

Publication Date

2012

Excerpt:

Consumers -- Applying Attributes in C# -- C# Attribute Shorthand Notation -- Specifying Constructor

Available: Copies:

14.

International marketing

Cateora, Philip R.

Digital material
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005057682-d.html

Format:

Books

Publication Date

2007

Excerpt:

Organization -- Products and Services for Consumers -- Products and Consumers for Businesses I-- nternational

Available: Copies:

15.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

Available: Copies:

16.

Consumer behaviour

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2006

Excerpt:

Consumer behaviour / Cant, M. C. (Michael Colin), 1957-

Available: Copies:

17.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

18.

International marketing

Cateora, Philip R.

Format:

Electronic Resources

Publication Date

2005

Excerpt:

management: planning and organization -- Products and services for consumers -- Products and services for

Available: Copies:

19.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

20.

Advertising, promotion & supplemental aspects of integrated marketing communications

Shimp, Terence A.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012955782&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2060814&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002071957-d.html

Format:

Books

Publication Date

2003

Excerpt:

-- Consumer-oriented promotions -- Marketing public relations and sponsorship marketing -- Regulatory, ethical

Available: Copies:

21.

Effective marketing : creating and keeping customers

Zikmund, William G.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html

Format:

Books

Publication Date

2002

Excerpt:

Consumer behavior.

Available: Copies:

22.

Advertising media planning

Sissors, Jack Zanville, 1919-

Contributor biographical information http://catdir.loc.gov/catdir/bios/mh051/2002022717.html
Publisher description http://catdir.loc.gov/catdir/description/mh051/2002022717.html

Format:

Books

Publication Date

2002

Excerpt:

Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and

Available: Copies:

23.

International marketing

Cateora, Philip R.

Format:

Books

Publication Date

2002

Excerpt:

and services for consumers -- 13. Products and services for businesses -- 14. International marketing

Available: Copies:

24.

Principles of macroeconomics

Mankiw, N. Gregory.

Format:

Books

Publication Date

2001

Excerpt:

application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the

Available: Copies:

25.

Basic economic principles : a guide for students

O'Connor, David E. (David Edward)

Format:

Books

Publication Date

2000

Excerpt:

? -- Why do consumers behave as they do? -- How are goods and services produced -- How are businesses

Available: Copies:

26.

International marketing

Cateora, Philip R.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html

Format:

Books

Publication Date

1999

Excerpt:

marketing management : planning and organization -- Creating products for consumers in global markets

Available: Copies:

27.

Understanding the consumer : a psychological approach

Statt, David A., 1942-

Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=780392&custom_att_2=simple_viewer

Format:

Books

Publication Date

1997

Excerpt:

Understanding the consumer : a psychological approach / Statt, David A., 1942-

Available: Copies:

28.

Consumer behavior

Berkman, Harold W.

Format:

Books

Publication Date

1997

Excerpt:

Consumer behavior / Berkman, Harold W.

Available: Copies:

29.

Entrepreneurship and how to establish your own business

Nieuwenhuizen, C.

Format:

Books

Publication Date

1996

Excerpt:

characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate

Available: Copies:

30.

Understanding consumer behavior

Peter, J. Paul.

Table of contents http://www.gbv.de/dms/hbz/toc/ht006687814.pdf

Format:

Books

Publication Date

1994

Excerpt:

Consumer behavior -- United States -- Case studies.

Available: Copies:

31.

Consumer behavior : implications for marketing strategy

Hawkins, Del I.

Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007615233&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

1992

Excerpt:

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

Available: Copies:

32.

Consumer behavior

Schiffman, Leon G.

Table of contents http://www.gbv.de/dms/bowker/toc/9780131705319.pdf

Format:

Books

Publication Date

1991

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

33.

Customer first : a strategy for quality service

Walker, Denis.

Table of contents http://www.gbv.de/dms/hbz/toc/ht004229383.PDF

Format:

Books

Publication Date

1990

Excerpt:

Consumer satisfaction.

Available: Copies:

34.

Behavioural aspects of marketing

Williams, Keith C.

Format:

Books

Publication Date

1981

Excerpt:

Consumers.

Available: Copies:

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