Customer relations -- Management.

strategy: Creating value for target customers -- Products, services, and brands: Building customer value

-Driven Strategy and Mix -- 7. Customer Value-Driven Marketing Strategy: Creating Value for Target Customers -- 8

customers and communicating customer value and advertising -- Promoting products : public relations and

-- Promotional strategy and new media -- Advertising, sales promotion and public relations -- Persoanl selling

-- Good customer relations and telephone etiquette -- Mass communication.

-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business

Travel Marketing Systems -- 4. Customer Behavior -- 5. Analyzing Marketing Opportunities -- 6. Marketing

Public relations strategy / Oliver, Sandra.

buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products

Customer relations.

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

Demand -- Part III. Connecting with Customers: Chapter 5 -- Creating Customer Value, Satisfaction

: partnering to build customer relationships -- Marketing in the digital age : making new customer connections

-- Hospitality and Travel Marketing System -- Planning: Research and Analysis -- Customer Behavior -- Analyzing

brand image, enhance customer relations, and create entirely new distribution channels for products and

Promotions E-Business Advertising Webcasting and Interactive Advertising E-Business Public Relations Customer

promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the

Customer relations.