Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

Product Life Cycle -- 10. Pricing: Understanding and Capturing Customer Value -- 11. Pricing Strategies

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

hospitality products, branding, and pricing -- 9. Tourism distribution -- 10. Promoting and advertising

tourism -- PART IV: The tourism marketing mix -- 8. Tourism products -- 9. Pricing tourism products -- 10

Margins -- Calculating Gross Profit -- Merchandising Metrics -- Pricing Generally -- Selling Price

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

: -- Designing and managing products and brands: building customer value -- Internal marketing -- Pricing

the value offering -- Manage the pricing decisions -- Manage marketing channels and points of customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

supply chain -- ch. 15. Sourcing decisions in a supply chain -- ch. 16. Pricing and revenue management in

and Publicity -- 19. Pricing -- 20. Marketing Management, Evaluation and Control.

-- Pricing : understanding and capturing customer value -- Pricing strategies -- Marketing channels

measurement -- Cost information and pricing -- Working capital management -- Investment decision-making.

facilities -- The operation of a warehouse -- The transport system -- Transport cost structures and pricing

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

decisions in sports marketing -- Pricing decisions in sports marketing -- Developing a promotional strategy

Communications and International Advertising -- Personal Selling and Sales Management -- Pricing for

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

Services -- Chapter 14 -- Developing Pricing Strategies & Programs -- Part VI. Delivering Value: Chapter 15

. Strategic brand management -- Ch. 10. Value-chain strategy -- Ch. 11. Pricing strategy and management -- Ch

-product development and product life-cycle strategies -- Pricing products : pricing considerations and strategies

-- Valuing brands -- Integrated marketing communications -- How pricing works -- How promotions work

-- Managing supply chain and distribution -- Global pricing and terms of access -- Sales force management and

-- Pricing for international markets -- Negotiating with international customers, partners, and regulators.

. Integrated marketing communications and pricing strategies -- Sec. IV. Building the business plan: financial

-- New-product development and product life-cycle strategies -- Pricing considerations and approaches

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

-- Buying merchandise -- Pricing -- Retail communication mix -- Store Management -- Managing the store

. Customer service, product, and distribution strategies -- 16. Pricing and credit strategies -- 17

-- Pricing -- Controlling and Evaluating the Plan -- Marketing Management, Evaluation, and Control.

. Cost information and pricing -- 11. Working capital management -- 12. Investment decision making

communications and international advertising -- 17. Personal selling and sales management -- 18. Pricing for

, and sales promotion -- Introduction to pricing concepts -- Pricing strategies and tactics.

-- Pricing objectives and policies -- Price setting in the business world -- Implementing and controlling

Model Portal Model Dynamic Pricing Models B2B Exchanges B2B Service Providers Online Trading and Lending

considerations and approaches -- Pricing products: pricing strategies -- Distribution channels and logistics

: Advertising and Sales Promotion. Personal Selling. Distribution Strategy. Pricing Strategy. Marketing in

-- Small business marketing -- Customer loyalty and product strategy -- Pricing and credit strategies

Models -- Name-Your-Price Model -- Comparison-Pricing Model -- Demand-Sensitive Pricing Model

. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market

communication plan : the sales plan -- 9. The pricing plan -- 10. The distribution plan and customer service

Issues in Channel Management. Ch. 11. Pricing Issues in Channel Management. Ch. 12. Promotion through the

and sales management -- Pricing for international markets -- Negotiating with international customers

. Designing Pricing Strategies and Programs.

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

communication plan: 2 The sales plan -- 9. The pricing plan -- 10. The distribution plan -- 11. Marketing