discusses how the traces consumers leave on the internet (their digital footprint) guides marketers in micro

marketing, marketing research, consumer behaviour, and digital and social media marketing. Practical in

-- Sponsorship and event marketing -- Alternative communication channels -- Digital media marketing -- Evaluating

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

eMarketing : the essential guide to marketing in a digital world / Stokes, Rob (eMarketing

Critical media literacy and fake news in post-truth America / Goering, Christian Z., editor.

Digital marketing excellence : planning, optimizing and integrating online marketing / Smith, P. R

guidebooks to every destination, an award-winning website, mobile and digital travel products, and a

and experiences, and public relations -- Managing digital communications: online, social media, and

Digital media.

-- DVD-Media -- Blu-ray Disc-Media -- Installing optical drives -- Troubleshooting removable media