Title:
Exploring strategy : text and cases
Author:
Johnson, Gerry.
ISBN:
9780273737025
9780273732020
9780273735496
9780273737001
9781283275385
9780273735502
Personal Author:
Edition:
9th ed.
Publication Information:
Harlow : Financial Times Prentice Hall, 2011.
Physical Description:
xxix, 773 pages : illustrations ; 27 cm
General Note:
Previous ed. published as Exploring corporate strategy : text & cases 2008.
Contents:
1. Introducing Strategy -- Part I THE STRATEGIC POSITION -- Introduction to Part I -- 2. The environment -- 3. Strategic Capabilities -- 4. Strategic Purpose -- 5. Culture and Strategy -- Commentary on Part I The Strategic Position -- Part II STRATEGIC CHOICES -- Introduction to Part II -- 6. Business Strategy -- 7. Corporate strategy and diversification -- 8. International strategy -- 9. Innovation and entrepreneurship -- 10. Mergers, acquisitions and alliances -- Commentary on Part II Strategic Choices -- Part III STRATEGY IN ACTION -- Introduction to Part III -- 11. Evaluation strategies -- 12. Strategy development processes -- 13. Organising for success -- 14. Leadership and strategic change -- 15. The practice of strategy -- Commentary on Part III Strategy in Action.
Abstract:
This title includes coverage of key topic areas in this fast-moving discipline such as internationalization, mergers, innovation and entrepreneurship, and corporate strategy and diversification. It is written for students of strategic management at all levels.
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