customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

customers are more empowered and brand loyalty is eroding, will have to move to Relationship Marketing (RM

-- Organisational buying behaviour -- Consumer loyalty -- Building relationships with customers -- The online world

trends in the field, including Internet marketing and e-commerce, loyalty marketing, brand extension

buying behaviour -- Consumer loyalty -- Building relationships with customers -- E-commerce and its value

; and loyalty marketing."--Jacket.

in Service Environments -- ch. 5. Relationship Marketing and Customer Loyalty -- ch. 6. Complaint