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Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

-- Addressing competition and driving growth -- Setting product strategy -- Designing and managing services

Available: Copies:

Principles of marketing

Kotler, Philip (Philip J.), 1931-

Format:

Books

Publication Date

2014 2013

Excerpt:

Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business

Available: Copies:

Principles of marketing

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com

Format:

Books

Publication Date

2006

Excerpt:

-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the

Available: Copies:

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

Available: Copies:

Principles of marketing

Kotler, Philip.

Format:

Books

Publication Date

2004

Excerpt:

behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning

Available: Copies:

Business information systems : technology, development, and management for the E-business

Inhaltsverzeichnis Business information systems

Format:

Books

Publication Date

2002

Excerpt:

Business information systems : technology, development, and management for the E-business /

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Basic marketing : a global-managerial approach

Perreault, William D., Jr.

Format:

Books

Publication Date

2002

Excerpt:

-- Improving decisions with marketing information -- Elements of product planning for goods and services

Available: Copies:

Basic marketing : a global-managerial approach

Perreault, William D.

Format:

Books

Publication Date

1996

Excerpt:

-- Pricing objectives and policies -- Price setting in the business world -- Developing innovative marketing

Available: Copies:

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