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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

Available: Copies:

Millennials, goldfish & other training misconceptions : debunking learning myths and superstitions

Quinn, Clark N., 1956- author.

Format:

Books

Publication Date

2018

Excerpt:

laid them bare before the research and evidence. Now, myth busting has never been easier. Millennials

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Marketing management

Kotler, Philip, author.

Format:

Books

Publication Date

2016

Excerpt:

relationships -- Analyzing consumer markets -- Analyzing business markets -- Tapping into global markets

Available: Copies:

Introduction to marketing

Strydom, J. W. (Johan Wilhelm), 1952- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=944642&site=ehost-live

Format:

Books

Publication Date

2014

Excerpt:

research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Public relations cases

Hayes, Darrell C.

Format:

Books

Publication Date

2013

Excerpt:

-- Opportunity or Problem Research -- Audience Research -- Research Methods -- Objectives -- Output Objectives

Available: Copies:

Essentials of marketing

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2010

Excerpt:

The field of marketing -- The marketing environment -- Marketing research -- Consumer and business

Available: Copies:

10.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

2010

Excerpt:

systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational buyer

Available: Copies:

11.

Marketing

Lamb, Charles W.

Format:

Books

Publication Date

2008

Excerpt:

-- Understanding consumer decision-making -- Assessing the competitive situation -- Information for marketing

Available: Copies:

12.

Marketing success stories : South African case studies

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2008

Excerpt:

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin

Available: Copies:

13.

Becoming a lawyer : fundamental skills for law students

Palmer, Robin, 1956-

Format:

Books

Publication Date

2007

Excerpt:

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

Available: Copies:

14.

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

Available: Copies:

15.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

Available: Copies:

16.

Contemporary sport management

Parks, Janet B., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html

Format:

Books

Publication Date

2007

Excerpt:

Research / Understanding Sport Management Research /

Available: Copies:

17.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

Available: Copies:

18.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

19.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

Available: Copies:

20.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Available: Copies:

21.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Human information processing -- Research.

Available: Copies:

22.

Essentials of marketing

Brink, Annekie.

Format:

Books

Publication Date

2004

Excerpt:

The marketing world -- The marketing environment -- Marketing research -- Consumer and business

Available: Copies:

23.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumers -- Attitudes.

Available: Copies:

24.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Available: Copies:

25.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2004

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

26.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

Available: Copies:

27.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

Available: Copies:

28.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2003

Excerpt:

. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research

Available: Copies:

29.

Contemporary sport management

Parks, Janet B., 1942-

Format:

Books

Publication Date

2003

Excerpt:

management research -- 20 Understanding sport management research.

Available: Copies:

30.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The

Available: Copies:

31.

Marketing management

Kotler, Philip.

Format:

Books

Publication Date

2000

Excerpt:

Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System

Available: Copies:

32.

Consumer behavior

Schiffman, Leon G.

Format:

Books

Publication Date

2000

Excerpt:

Consumer behavior / Schiffman, Leon G.

Available: Copies:

33.

Marketing for hospitality and tourism

Kotler, Philip.

Format:

Books

Publication Date

1999

Excerpt:

environment. -- 5. Marketing information systems and marketing research. -- 6. Consumer markets and consumer

Available: Copies:

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Kotler, Philip.

(5)

Bowen, John (John T.), 1948-

(3)

Cant, M. C. (Michael Colin), 1957-

(3)

Cant, M. C. (Michael Colin), 1957- editor.

(3)

(3)

(2)

(2)

(2)

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Moriarty, Sandra E. (Sandra Ernst)

(2)

Ngambi, Hellicy Chakosamoto, editor.

(2)

Parks, Janet B., 1942-

(2)

Quarterman, Jerome, 1944-

(2)

Schiffman, Leon G.

(2)

Van Heerden, Neels, 1957- editor.

(2)

Wells, William, 1926-

(2)

(1)

(1)

(1)

(1)

Crocker, Angela, 1968-

(1)

Du Plessis, Erik.

(1)

Engel, James F.

(1)

Fennis, Bob Michaël, 1968- author.

(1)

Hardy, Stephen, 1948-

(1)

(1)

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Keller, Kevin Lane, 1956-

(1)

Keller, Kevin Lane, 1956- author.

(1)

Kotler, Philip, author.

(1)

Kumar, Pallavi D.

(1)

Millward Brown (Firm)

(1)

Miniard, Paul W.

(1)

Mullin, Bernard James.

(1)

Palmer, Robin, 1956-

(1)

Quinn, Clark N., 1956- author.

(1)

Richardson, Paul, 1962-

(1)

Stroebe, Wolfgang, author.

(1)

Strydom, J. W. (Johan Wilhelm), 1952-

(1)

Strydom, J. W. (Johan Wilhelm), 1952- editor.

(1)

Sutton, William Anthony, 1951-

(1)

Swarbrooke, John.

(1)

Tellis, Gerard J., 1950-

(1)

Thibault, Lucie, 1962-

(1)

Format

(32)

(1)

Item Category 1

Material Type

Language

(33)

Library

Shelf Location

Publication Date

Subject

(8)

Marketing -- Management.

(5)

Marketing -- South Africa -- Management.

(5)

Advertising.

(4)

Consumer behavior.

(4)

Marketing -- South Africa.

(4)

Hospitality industry -- Marketing.

(3)

Tourism -- Marketing.

(3)

Advertising -- Psychological aspects.

(2)

Consumers -- Attitudes.

(2)

Internet marketing.

(2)

Motivation research (Marketing)

(2)

Physical education and training -- Administration.

(2)

South Africa.

(2)

Sports -- Gestion.

(2)

Sports administration.

(2)

Éducation physique -- Administration.

(2)

Advertising -- Research.

(1)

Africa, Southern.

(1)

Beden eğitimi ve antrenman -- İdare.

(1)

Business and Economics.

(1)

Consommateurs -- Comportement.

(1)

Consumer behaviour.

(1)

Effectiviteit.

(1)

Electronic commerce -- Africa, Southern.

(1)

Electronic commerce.

(1)

Employees -- Training of.

(1)

Gastgewerbe

(1)

Hirnforschung.

(1)

Hospitalidad industrial -- Mercadotecnia.

(1)

Human information processing -- Research.

(1)

Hôtels -- Gestion.

(1)

Information, Traitement de l', chez l'homme - Recherche.

(1)

Information, Traitement de l', chez l'homme -- Recherche.

(1)

Internet marketing -- Africa, Southern.

(1)

Law -- Study and teaching -- South Africa.

(1)

(1)

(1)

(1)

(1)

Marketing -- Afrique du Sud -- Gestion.

(1)

Marketing -- Afrique du Sud.

(1)

Marketing -- Gestion.

(1)

Marketing -- Management -- Textbooks.

(1)

Marketing -- South Africa -- Case studies.

(1)

Marketing research.

(1)

Marketingmanagement.

(1)

Practice of law -- South Africa.

(1)

Public relations -- United States -- Case studies.

(1)

Publicity -- Case studies.

(1)

Publicité - Aspect psychologique.

(1)

Publicité - Recherche.

(1)

Publicité -- Aspect psychologique.

(1)

Publicité -- Recherche.

(1)

(1)

(1)

(1)

(1)

Strategisch management.

(1)

Südafrika (Staat)

(1)

Toerisme.

(1)

Tourism.

(1)

Tourisme -- Marketing.

(1)

Tourisme.

(1)

Tourismus

(1)

Tourismus.

(1)

Verbraucherverhalten.

(1)

Werbung.

(1)

accueil -- marketing -- manuel.

(1)

hospitalité -- marketing -- manuel.

(1)

marketing -- tourisme -- manuel.

(1)

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