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1. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=706997&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.
Available: Copies:
2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Customer Value -- 2. Company and Marketing Strategy: Partnering to Build Customer Relationships -- Part II
Available: Copies:
3. 
Cover image for Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
Effective business communication in organisations : preparing messages that communicate
by 
Fielding, M. L. (Michael L.), author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3641516&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Good customer relations and telephone etiquette -- Mass communication.--Business plans, Business
Available: Copies:
4. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Customer relations -- Management.
Available: Copies:
5. 
Cover image for The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
The IABC handbook of organizational communication : a guide to internal communication, public relations, marketing, and leadership
by 
Gillis, Tamara L.
Inhaltsverzeichnis Inhaltsverzeichnis
Format: 
Books
Publication Date 
2011
Excerpt: 
relations, marketing, and leadership / Gillis, Tamara L.
Available: Copies:
7. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
buyer behavior -- Customer-driven marketing strategy : creating value for target customers -- Products
Available: Copies:
8. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
products : public relations and sales promotion -- Professional sales -- Direct and online marketing
Available: Copies:
9. 
Cover image for The new influencers : a marketer's guide to the new social media
The new influencers : a marketer's guide to the new social media
by 
Gillin, Paul.
Format: 
Books
Publication Date 
2009
Excerpt: 
Customer relations.
Available: Copies:
10. 
Cover image for Relationship selling
Relationship selling
by 
Johnston, Mark W.
Table of contents http://catdir.loc.gov/catdir/toc/ecip073/2006034513.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0707/2006034513-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations.
Available: Copies:
11. 
Cover image for Integrated marketing communications
Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
12. 
Cover image for Relationship marketing and customer relationship management
Relationship marketing and customer relationship management
by 
Brink, A. (Annekie)
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017996959&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Customer relations -- South Africa.
Available: Copies:
14. 
Cover image for Lean solutions : how companies and customers can create value and wealth together
Lean solutions : how companies and customers can create value and wealth together
Lean solutions : how companies and customers can create value and wealth together
by 
Womack, James P.
Format: 
Books
Publication Date 
2007
Excerpt: 
Customer relations.
Available: Copies:
16. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2006
Excerpt: 
: communication and promotion policy and advertising -- Promoting products : public relations and sales promotion
Available: Copies:
17. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
: partnering to build customer relationships -- Marketing in the digital age : making new customer connections
Available: Copies:
18. 
Cover image for Customer relationship management & customer service
Customer relationship management & customer service
Customer relationship management & customer service
by 
Brink, A. (Annekie)
Format: 
Books
Publication Date 
2004
Excerpt: 
Customer relationship management & customer service / Brink, A. (Annekie)
Available: Copies:
19. 
Cover image for Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty
by 
Thompson, Harvey.
Format: 
Books
Publication Date 
2004
Excerpt: 
Who stole my customer?? : winning strategies for creating and sustaining customer loyalty /
Available: Copies:
20. 
Cover image for How to measure human resources management
How to measure human resources management
by 
Fitz-enz, Jac.
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=734587
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/2001056212.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Keeping Management (Your Customer) Satisfied with the Hiring Process -- How to Measure Compensation and
Available: Copies:
21. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
brand image, enhance customer relations, and create entirely new distribution channels for products and
Available: Copies:
22. 
Cover image for Call centre effectiveness
Call centre effectiveness
Call centre effectiveness
by 
Els, Lien.
Format: 
Books
Publication Date 
2000
Excerpt: 
Customer relations.
Available: Copies:
23. 
Cover image for Marketing for hospitality and tourism
Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
1999
Excerpt: 
. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches
Available: Copies:
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