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1. 
Cover image for Consumers
by 
Arnould, Eric J.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior -- United States.
Available: Copies:
2. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
3. 
Cover image for Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Social Media -- Social Media Marketing -- Careers in Social Media -- 2.Social Consumers -- Segmentation
Available: Copies:
4. 
Cover image for Microeconomics
by 
Pindyck, Robert S., VerfasserIn.
Format: 
Books
Publication Date 
2017
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
by 
Roberts-Lombard, Mornay
Format: 
Books
Publication Date 
2017
Excerpt: 
Consumer Behaviour 4e Roberts-Lombard, Mornay
Available: Copies:
6. 
Cover image for Microeconomics
by 
Pindyck, Robert S., author.
Format: 
Books
Publication Date 
2015
Excerpt: 
, consumers, and competitive markets -- Consumer behavior -- Individual and market demand -- Uncertainty and
Available: Copies:
7. 
Cover image for Street law : practical law for South Africans
by 
McQuoid-Mason, David Jan.
Format: 
Books
Publication Date 
2015
Excerpt: 
Consumer protection -- South Africa.
Available: Copies:
8. 
Cover image for Introduction to sport marketing
by 
Smith, Aaron, 1972-
Format: 
Books
Publication Date 
2015
Excerpt: 
1. Sport marketing introduction -- 2. Sport markets -- 3. Sport consumers -- 4. Sport marketing
Available: Copies:
9. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball, editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball, editor.
Available: Copies:
10. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Information to Gain Customer Insights -- 5. Consumer Markets and Consumer Buyer Behavior -- 6. Business
Available: Copies:
11. 
Cover image for Microeconomics
by 
Pindyck, Robert S.
Format: 
Books
Publication Date 
2013
Excerpt: 
, consumers, and competitive -- Consumer behavior -- Individual and market demand -- Uncertainty and consumer
Available: Copies:
12. 
Cover image for Consumer behaviour
by 
Parumasur, Sanjana Brijball.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer behaviour / Parumasur, Sanjana Brijball.
Available: Copies:
13. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumers -- pt. 3. Designing a Customer-Driven Strategy and Mix -- pt. 4. Extending Marketing.
Available: Copies:
14. 
Cover image for Relationship marketing and customer relationship management
by 
Berndt, Adele.
Format: 
Books
Publication Date 
2012
Excerpt: 
Consumer satisfaction.
Available: Copies:
15. 
Cover image for Introduction to consumer behaviour
by 
Joubert, Pierre.
Format: 
Books
Publication Date 
2011
Excerpt: 
Introduction to consumer behaviour / Joubert, Pierre.
Available: Copies:
16. 
Cover image for Psychology : an introduction
by 
Swartz, Leslie, 1955-
Format: 
Books
Publication Date 
2011
Excerpt: 
, respondents, participants or informants? -- Patients, clients or consumers? -- Ethics in psychology
Available: Copies:
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
Defining marketing and the marketing process -- Understanding the marketplace and consumers
Available: Copies:
18. 
Cover image for International marketing
by 
Cateora, Philip R., author.
Format: 
Books
Publication Date 
2010
Excerpt: 
Services for Consumers --- 14. Products and Services for Businesses --- 15. International Marketing
Available: Copies:
19. 
Cover image for Buy ology : how everything we believe about why we buy is wrong
by 
Lindström, Martin, 1970-
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Consumer behavior.
Available: Copies:
by 
Van Eeden, Evert Philippus.
Format: 
Books
Publication Date 
2009
Excerpt: 
A guide to the Consumer Protection Act / Van Eeden, Evert Philippus.
Available: Copies:
22. 
Cover image for Customer care excellence : how to create an effective customer focus
by 
Cook, Sarah, 1955-
Format: 
Books
Publication Date 
2008
Excerpt: 
"Today's consumers are sophisticated, well informed and have high expectations of the services they
Available: Copies:
23. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Circulating what consumers want -- Retail Park Stationers -- Branding through publicity: labour movement
Available: Copies:
25. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
26. 
Cover image for Explorations of marketing in society
by 
Gundlach, Gregory T. (Gregory Thomas)
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumer behavior.
Available: Copies:
27. 
Cover image for Consumer behaviour
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behaviour / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
28. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
29. 
Cover image for The National Credit Act explained
by 
Otto, J. M. (Johannes Marthinus), 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer protection -- Law and legislation -- South Africa.
Available: Copies:
30. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Format: 
Books
Publication Date 
2005
Excerpt: 
advertisement and predisposing consumers to buy the brand that is being advertised. He also draws on the
Available: Copies:
31. 
Cover image for Consumer behaviour
by 
Schiffman,Leon G & Kanuk,Leslie Lazar
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behaviour Schiffman,Leon G & Kanuk,Leslie Lazar
Available: Copies:
32. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
by 
McQuoid-Mason, David Jan.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer protection -- South Africa.
Available: Copies:
34. 
Cover image for The advertising handbook
by 
Brierley, Sean, 1966-
Format: 
Books
Publication Date 
2002
Excerpt: 
Why businesses advertise -- Making and segmenting markets -- 'Finding' consumers -- Advertising and
Available: Copies:
35. 
Cover image for Advertising media planning
by 
Sissors, Jack Zanville, 1919-
Format: 
Books
Publication Date 
2002
Excerpt: 
Relationship Among Media, Advertising, and Consumers -- How Consumers Choose Media: Entertainment and
Available: Copies:
36. 
Cover image for Principles of macroeconomics
by 
Mankiw, N. Gregory.
Format: 
Books
Publication Date 
2001
Excerpt: 
application. -- Ch. 6 Supply, demand, and government policies. -- Ch. 7 Consumers, producers, and the
Available: Copies:
37. 
Cover image for Advertising on the Internet : how to get your message across on the World Wide Web
by 
Armstrong, Steven.
Format: 
Books
Publication Date 
2001
Excerpt: 
advertising to a relatively wealthy set of consumers.
Available: Copies:
38. 
Cover image for EVEolution : the eight truths of marketing to women
by 
Popcorn, Faith.
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Women consumers -- United States.
Available: Copies:
39. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2000
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
by 
Dupree, J.V
Format: 
Books
Publication Date 
2000
Excerpt: 
Instructor's resource manual: consumer behavior/Dupree, J.V…[et al.]. Dupree, J.V
Available: Copies:
41. 
Cover image for Customer behavior : consumer behavior & beyond
by 
Sheth, Jagdish N.
Format: 
Books
Publication Date 
1999
Excerpt: 
Customer behavior : consumer behavior & beyond / Sheth, Jagdish N.
Available: Copies:
42. 
Cover image for Advertising and sales promotion strategy
by 
Tellis, Gerard J., 1950-
Format: 
Books
Publication Date 
1998 1997
Excerpt: 
-- Communication Strategy. Introduction to Persuasion. How to Win and Hold Consumers' Attention. Persuasion with
Available: Copies:
by 
Dupree, James V.
Format: 
Books
Publication Date 
1997
Excerpt: 
Consumer behavior.
Available: Copies:
44. 
Cover image for Entrepreneurship and how to establish your own business
by 
Nieuwenhuizen, C.
Format: 
Books
Publication Date 
1996
Excerpt: 
characteristics of consumers. Mission and enterprise objectives. Calculate the expected market share. Calculate
Available: Copies:
45. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
1994
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
1991
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
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