11 steps to brand heaven : the ultimate guide to buying an advertising campaign

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Title:

11 steps to brand heaven : the ultimate guide to buying an advertising campaign

Author:

Weinreich, Len.

ISBN:

9780749428945

9780749435486

Personal Author:

Weinreich, Len.

Publication Information:

Physical Description:

xiv, 245 pages : illustrations ; 26 cm

Contents:

Step 1. Revelation -- Step 2. The cult -- Step 3. Genesis -- Step 4. Articles of faith -- Step 5. Readings from the prophets -- Step 6. The quest for goodness -- Step 7. The God Agency Guide -- Step 8. The chosen people -- Step 9. The day of judgement -- Step 10. Sacrifice -- Step 11. On the other side.

Subject Term:

Advertising agencies.

Advertising.

Advertising campaigns.

Advertising. (OCoLC)fst00797511

Advertising agencies. (OCoLC)fst00797812

Advertising campaigns. (OCoLC)fst00797831

Marketing.

Reclame.

Copies:

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Searching... 1:VCCT	1:GEN-BOOK	000025297	659.113 WEI	1	Searching... Unknown
Searching... 1:VCDBN	1:GEN-BOOK	000020300	659.113 WET	1	Searching... Unknown
Searching... 1:VCPE	1:PRES-BOOK	000040154	659.113 WEI	1	Searching... Unknown
Searching... 1:VCPMB	1:GEN-BOOK	000090839	659.113 WEI	1	Searching... Unknown
Searching... 1:VCPT	1:GEN-BOOK	000060457	659.113 WEI	1	Searching... Unknown
Searching... 1:VCSD	1:GEN-BOOK	000053349	659.113 WEI	1	Searching... Unknown

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Summary

Using religion as a metaphor, Len Weinreich (responsible for campaigns including Habitat, Wrangler jeans and Goodyear tyres) takes the reader on a pilgrimage to the icons of advertising agency/client relationships. He aims to provide the criteria by which to judge agencies and their presentations.