Contemporary cases in southern African marketing
Title:
Contemporary cases in southern African marketing
Author:
Abratt, Russell.
ISBN:
9781869285845
Edition:
2nd ed.
Publication Information:
Claremont, South Africa : NAE, 2007.
Physical Description:
xiii, 134 pages : illustrations ; 25 cm
Contents:
Case studies: Addo Elephant park -- Colgate Total -- Disprin -- Eastern Cape Tourism Board -- Exclusive Books -- Harvey World Travel -- Netflorist -- Pick 'n Pay -- Royal Macadamia -- South African Breweries Miller -- South African Police Services -- Standard Bank.
Geographic Term: