Relationship selling / Johnston, Mark W.

Selling tourism / Kay, H. Kenner.

Hospitality sales : selling smarter / Siguaw, Judy A.

Selling hospitality : a situational approach / McNeill, Richard G.

Selling destinations : geography for the travel professional / Mancini, Marc, 1946-

Fundamentals of selling : customers for life through service / Futrell, Charles.

Achieving excellence in selling : a South African approach / Blem, Norman.

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion

"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method

“What is marketing? Many people assume marketing is just advertising or selling products and

arrangements -- Changes in ownership of subsidiaries through buying or selling shares -- Changes resulting from

in the office relating to budgeting, buying and selling, wages and salaries, petty cash, banking and

-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper

-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and

persuasive) essays -- 10. Advertising selling the product -- 11. Managing the news -- 12. Textbooks: managing

Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.

advertising -- Public relations and selling -- Public relations and research -- The practice of public

. Sales Promotion and Merchandising -- 17. Personal Selling and Sales Management -- 18. Public Relations

For over 20 years, this has been the best-selling guide to software engineering for students and

-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity

-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and

The selling or the telling of sport psychology: presenting services to coaches / Harriet D. Speed

-- Take cover -- Follow-up queries -- 3. Selling reprints and rewrites -- Reprints -- Finding markets for

orders -- Carrying trays -- Suggestions and suggestive selling -- Take care of the kids -- Server side

English language -- Orthography and spelling -- Study and teaching.

. -- 17. Business marketing communications: managing the personal selling function. -- 18. Controlling

Selling. 24. Never Underestimate the Value of a Sincere Thank-You -- pt. 3. The Problem-Solving Side of

Promotion and Merchandising -- Personal Selling and Sales Management -- Public Relations and Publicity

and personal selling -- Brochures, other print and electronic information -- Distribution channels in

creativity -- ch. 6. Advertising media -- ch. 7. Principles of personal selling -- ch. 8. Personal selling in