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Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2024

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

Format:

Books

Publication Date

2021

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

The psychology of advertising

Fennis, Bob Michaël, 1968- author.

Format:

Books

Publication Date

2021

Excerpt:

Consumers -- Attitudes.

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live

Format:

Books

Publication Date

2017

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

Marketing management : a South African perspective

Cant, M. C. (Michael Colin), 1957- editor.

http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live

Format:

Books

Publication Date

2013

Excerpt:

, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding

Available: Copies:

CompTIA A+ certification exam guide : exams 220-801 & 220-802

Meyers, Mike, 1961-

Format:

Books

Publication Date

2012

Excerpt:

-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM

Available: Copies:

Marketing success stories : South African case studies

Cant, M. C. (Michael Colin), 1957-

Format:

Books

Publication Date

2008

Excerpt:

-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin

Available: Copies:

Becoming a lawyer : fundamental skills for law students

Palmer, Robin, 1956-

Format:

Books

Publication Date

2007

Excerpt:

-based research skills -- Computer-based research skills -- Self-discipline and effective study methods

Available: Copies:

Consumer behaviour in tourism

Swarbrooke, John.

Table of contents http://catdir.loc.gov/catdir/toc/fy0707/2006934146.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=015029719&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0708/2006934146-d.html

Format:

Books

Publication Date

2007

Excerpt:

Consumer behaviour in tourism / Swarbrooke, John.

Available: Copies:

10.

Sport marketing

Mullin, Bernard James.

Table of contents http://catdir.loc.gov/catdir/toc/ecip074/2006035638.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=016304780&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

Format:

Books

Publication Date

2007

Excerpt:

consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in

Available: Copies:

11.

Contemporary sport management

Parks, Janet B., 1942-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0617/2006022693.html

Format:

Books

Publication Date

2007

Excerpt:

Research / Understanding Sport Management Research /

Available: Copies:

12.

Advertising : principles & practice

Wells, William, 1926-

Format:

Books

Publication Date

2006

Excerpt:

-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience

Available: Copies:

13.

Consumer behavior

Blackwell, Roger D.

Format:

Books

Publication Date

2006

Excerpt:

Consumer behavior / Blackwell, Roger D.

Available: Copies:

14.

Marketing management

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029595.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=013189849&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis http://bvbr.bib-bvb.de:8991/F?func=service&doc%5Flibrary=BVB01&doc%5Fnumber=013189849&line%5Fnumber=0001&func%5Fcode=DB%5FRECORDS&service%5Ftype=MEDIA

Format:

Books

Publication Date

2006

Excerpt:

-- Gathering Information & Scanning the Environment -- Chapter 4 -- Conducting Marketing Research & Forecasting

Available: Copies:

15.

Marketing for hospitality and tourism

Kotler, Philip.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0513/2005015341.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2227800&custom_att_2=simple_viewer

Format:

Books

Publication Date

2006

Excerpt:

information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational

Available: Copies:

16.

The advertised mind : groundbreaking insights into how our brains respond to advertising

Du Plessis, Erik.

Table of contents http://catdir.loc.gov/catdir/toc/ecip056/2005001178.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0715/2005001178-d.html
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780749445782

Format:

Books

Publication Date

2005

Excerpt:

Human information processing -- Research.

Available: Copies:

17.

Essentials of marketing

Brink, Annekie.

Format:

Books

Publication Date

2004

Excerpt:

The marketing world -- The marketing environment -- Marketing research -- Consumer and business

Available: Copies:

18.

Effective advertising : understanding when, how, and why advertising works

Tellis, Gerard J., 1950-

SAGE knowledge eBook available for UOIT via SAGE. Click link to access
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=474275
HathiTrust Digital Library, Limited view (search only) http://catalog.hathitrust.org/api/volumes/oclc/52721157.html
MyiLibrary http://www.myilibrary.com?id=661967
Table of contents http://catdir.loc.gov/catdir/toc/ecip046/2003016016.html

Format:

Electronic Resources

Publication Date

2004

Excerpt:

Consumers -- Attitudes.

Available: Copies:

19.

E-commerce : a southern Africa perspective

Chipp, Kerry.

Format:

Books

Publication Date

2004

Excerpt:

-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing

Available: Copies:

20.

Contemporary advertising

Arens, William F.

Format:

Books

Publication Date

2004

Excerpt:

-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix

Available: Copies:

21.

Marketing

Lamb, Charles W.

Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html

Format:

Books

Publication Date

2004

Excerpt:

-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing

Available: Copies:

22.

Performance Research Associates' Delivering knock your socks off service.

Zemke, Ron.

Format:

Books

Publication Date

2003

Excerpt:

Performance Research Associates' Delivering knock your socks off service. Zemke, Ron.

Available: Copies:

23.

Internet marketing : readings and online resources

Richardson, Paul, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html

Format:

Books

Publication Date

2001

Excerpt:

-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The

Available: Copies:

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