Design Principles; Summary; Further Reading; Interview with Harry Brignull; Chapter 2 The Process of

communication -- The interview -- Formal meetings -- Grammar, style and tone in the organisational context

communication -- The interview -- Formal meetings -- Grammar, style and tone in the organisational context

-collection methods: questionaires, checklists, structured observation and structured interview schedules

-- The interview -- Handling the studio interview -- Becoming a credible spokesperson -- Crisis

-- Reality Programs -- -- 7. Interview and Talk Programs -- The Interview -- Format Tips -- Discussion

difficult interviews -- E-interviews -- Putting it all together -- 7. Avoiding problems -- Foolproofing your

-- Interview sketch 3: managing media relations -- Communication media -- The press and broadcast sources

. The interview. 8. Setting up the interview. The News Programme. 9. From 2 minute headlines to 24 hour