-- Developing new products and managing the product life cycle -- Pricing: understanding and capturing customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

chain management-- 16Pricing and credit decision-- 17Promotional planning-- 18Global opportunities for

governance -- Capital structure and the cost of capital -- Portfolio management and the capital asset pricing

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-volume-profit analaysis-- Measuring relevant cost and revant costs and revenues for decision making-- Pricing decisions

Transportation and the economy -- Transportation technology and systems -- Costing and pricing for

-- Transfer pricing -- Divisional performance -- Working capital -- Capital structure and cost of capital

. Building customer relationships -- 15. Product development and supply chain management -- 16. Pricing and

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

-- Introducing new market offerings -- Developing pricing strategies and programs -- Designing and managing

: monopoly and monopsony -- Pricing with market power -- Monopolistic competition and oligopoly -- Game

-- Capital structure and the cost of capital -- Portfolio management and the Capital Asset Pricing Model

: Distribution decisions -- Chapter 8: Pricing decisions -- Chapter 9: Marketing communication decisions

Product Development and Product Life-Cycle Strategies -- 10. Pricing: Understanding and Capturing Customer

decisions -- Pricing decisions -- Distribution management (placement) and retailing -- Marketing

retail business -- Part 6. Merchandise management and pricing -- Part 7. Communicating with the customer

strategies -- The communication plan I -- The communication plan II -- The pricing plan -- Place : the

chain management -- Pricing and credit -- Promotional planning -- Global marketing -- Professional

and Sales Management --- 18. Pricing for International Markets ---- Part Five: Implementing Global

benefits -- Setting your photographer's fees -- Pricing your work to stay in business -- Overhead : why

products -- Internal marketing -- Pricing products : pricing considerations, approaches, and strategy

. Product decisions -- ch. 11. Pricing decisions -- ch. 12. Distribution channel decisions -- ch. 13

-- Product and supply chain management -- Pricing and credit decisions -- Promotional planning -- Global

. International exchange -- Lesson 10.2. International pricing and payments -- Lesson 10.3. Balance of payments

-- Synthesis -- Optimal transport pricing -- Introduction -- Optimal pricing in the single output case

-- Successful pricing strategies -- Small business technology -- Small business software -- Accounting ease

, Competitive market -- Part 5, Models ofimperfect competition -- Part 6, Pricing in input markets -- Part 7

-- Pricing -- Advertising, communication and branding on the Internet -- e-Tailing -- Services -- Strategic

. Managing services for business markets. -- 14. Managing business marketing channels. -- 15. Pricing

. 9. Permission Marketing -- Ch. 10. Pricing and Distributing Digital Products -- Ch. 11. Online

chains / Customer relationship management capabilities in a supply chain context / The impact of pricing

. Pricing Strategies for Services -- ch. 9. Promotion and Education -- ch. 10. Service Positioning and

; Pricing concepts and setting the right price ; The strategic marketing plan ; Company/organisation/brand

communication through advertising ; Elements of marketing communication ; Pricing decisions ; Marketing planning

. Building customer loyalty through quality. -- 12. Pricing products : pricing considerations, approaches

. Product Strategies. Pricing Strategies. Distribution Strategies. Promotion Strategies. Global Market

Issues in Channel Management. Ch. 11. Pricing Issues in Channel Management. Ch. 12. Promotion through the

-Stage Allocations and Activity-Based Costing Systems -- 7. Pricing and Product-Mix Decisions -- 8. Process and

Requirements -- 12. Finding Sources of Financing -- 13. Consumer Behavior and Product Strategy -- 14. Pricing

Management -- Pricing for International Markets -- Financial Requirements for Global Marketing -- Country