35 Results Found Subscribe to search results
00000000000000000000000000000000000IIE
Print
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
3. 
Cover image for The psychology of advertising
by 
Fennis, Bob Michaël, 1968- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Consumers -- Attitudes.
Available: Copies:
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
by 
Strydom, J. W. (Johan Wilhelm), 1952- editor.
Format: 
Books
Publication Date 
2014
Excerpt: 
research -- Chapter 5: Segmentation, targeting and positioning -- Chapter 6: Product decision -- Chapter 7
Available: Copies:
6. 
Cover image for Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
7. 
Cover image for CompTIA A+ certification exam guide : exams 220-801 & 220-802
by 
Meyers, Mike, 1961-
Format: 
Books
Publication Date 
2012
Excerpt: 
-- Understanding DRAM -- Organizing DRAM -- Practical DRAM -- DRAM sticks -- Consumer RAM -- 801 -- Types of RAM
Available: Copies:
8. 
Cover image for Essentials of marketing
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
The field of marketing -- The marketing environment -- Marketing research -- Consumer and business
Available: Copies:
9. 
Cover image for Marketing success stories : South African case studies
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2008
Excerpt: 
-Slices Innovations -- Origin's i-brand -- Precommercialisation: Research and Development -- The i-brand of Origin
Available: Copies:
by 
Palmer, Robin, 1956-
Format: 
Books
Publication Date 
2007
Excerpt: 
-based research skills -- Computer-based research skills -- Self-discipline and effective study methods
Available: Copies:
12. 
Cover image for Sport marketing
by 
Mullin, Bernard James.
Format: 
Books
Publication Date 
2007
Excerpt: 
consumers -- Perspectives in sport consumer behavior -- Data-based marketing and the role of research in
Available: Copies:
13. 
Cover image for Contemporary sport management
by 
Parks, Janet B., 1942-
Format: 
Books
Publication Date 
2007
Excerpt: 
Research / Understanding Sport Management Research /
Available: Copies:
14. 
Cover image for The marketing of sport
by 
Beech, John G., 1947-
Format: 
Books
Publication Date 
2007
Excerpt: 
-- Segmentation, targeting, and positioning in sport / Kim Harris and Dominic Elliott -- Sport market research and
Available: Copies:
15. 
Cover image for Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Part-ending case : chick-fil-A : foundations -- 4. How advertising works -- 5. The consumer audience
Available: Copies:
16. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
18. 
Cover image for Marketing for hospitality and tourism
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2006
Excerpt: 
information systems and marketing research -- Consumer markets and consumer buying behavior -- Organizational
Available: Copies:
19. 
Cover image for Essentials of marketing
by 
Brink, Annekie.
Format: 
Books
Publication Date 
2004
Excerpt: 
The marketing world -- The marketing environment -- Marketing research -- Consumer and business
Available: Copies:
20. 
Cover image for Effective advertising : understanding when, how, and why advertising works
21. 
Cover image for E-commerce : a southern Africa perspective
by 
Chipp, Kerry.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Busines models -- Marketing on the web -- Consumer behaviour online -- e-Research and database marketing
Available: Copies:
22. 
Cover image for Consumer behavior
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
2004
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
23. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Marketing and consumer behavior: the foundations of advertising -- Market segmentation and the marketing mix
Available: Copies:
24. 
Cover image for Marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2004
Excerpt: 
-- Understanding Consumer Decision-Making -- Assessing the Competitive Situation -- Information for Marketing
Available: Copies:
25. 
Cover image for Performance Research Associates' Delivering knock your socks off service.
by 
Zemke, Ron.
Format: 
Books
Publication Date 
2003
Excerpt: 
Performance Research Associates' Delivering knock your socks off service. Zemke, Ron.
Available: Copies:
26. 
Cover image for Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The
Available: Copies:
27. 
Cover image for Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Consumer behavior / Blackwell, Roger D.
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
29. 
Cover image for E-business & e-commerce : how to program
by 
Deitel, Harvey M., 1945-
Format: 
Books
Publication Date 
2001
Excerpt: 
-and-Mortar Businesses Internet Marketing Choosing a Domain Name Internet Marketing Research Web Design E-Mail Marketing
Available: Copies:
30. 
Cover image for The Brandmindset
by 
Knapp, Duane E.
Format: 
Books
Publication Date 
2000
Excerpt: 
Assessment Philosophy -- The Brand Assessment Methodology -- Brand Assessment Questions -- Consumer Research
Available: Copies:
31. 
Cover image for Marketing management
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2000
Excerpt: 
Information System -- Internal Records System -- Marketing Intelligence System -- Marketing Research System
Available: Copies:
32. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
Available: Copies:
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
34. 
Cover image for Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
by 
Schiffman, Leon G.
Format: 
Books
Publication Date 
1991
Excerpt: 
Consumer behavior / Schiffman, Leon G.
Available: Copies:
Limit Search Results
Access Level
Author
Format
Language
Subject
Item Available