Corporate strategy / Lynch, Richard L.

Promotional strategy Engel, James F.

Marketing planning & strategy / Jain, Subhash C., 1942-

Human resource strategy Tyson, Shaun

Public relations strategy / Oliver, Sandra.

Understanding corporate strategy / Thompson, John L.

Corporate communication strategy / Steyn, Benita.

International marketing strategy / Bradley, Frank, 1942-

European business strategy / Garrison, Terry.

International marketing strategy / Bradley, Frank, 1942-

Global marketing strategy / Douglas, Susan P.

International business strategy / Ellis, John.

Strategy implementation : readings / Smit, P. J. (Pieter Johannes), 1959-

Creative strategy in advertising / Drewniany, Bonnie L.

Product strategy and management / Baker, Michael John.

Marketing management and strategy / Doyle, Peter, 1943-2003.

Marketing strategy : a decision-focused approach / Walker, Orville C.

Crafting and implementing strategy : text and readings / Thompson, Arthur A., 1940-

F3 financial strategy - study text. Kaplan Publishing,

Marketing strategy : a decision-focused approach / Walker, Orville C.

E-commerce : strategy, technologies and applications / Whiteley, David.

Marketing strategy : planning and implementation / Walker, Orville C.

Consumer behavior : building market strategy / Hawkins, Del I.

Promotional strategy : marketing communications in practice / Koekemoer, Ludi.

International marketing strategy : contemporary readings / Doole, Isobel.

Consumer behavior : implications for marketing strategy / Hawkins, Del I.

F3 financial strategy- exam practice kit. Kaplan Publishing,

The management of strategy : concepts and cases / Ireland, R. Duane.

Basic marketing : a marketing strategy planning approach / Perreault, William D.

Global and transnational business : strategy and management / Stonehouse, George.

Crafting and executing strategy : text and readings / Thompson, Arthur A., 1940-

Making scorecards actionable : balancing strategy and control / Olve, Nils-Göran, 1947-

Promotional strategy : managing the marketing communications process / Engel, James F.

Brand media strategy : integrated communications planning in the digital era / Young, Antony, 1964-

Strategic thinking : a nine step approach to strategy and leadership for managers and marketers /

The strategy-focused organization : how balanced scorecard companies thrive in the new business

Marketing and information technology : the strategy, application and implementation of IT in

Power of strategy : a practical guide for South African managers / Loewen, J. (Jacoline)

Corporate strategy : resources and the scope of the firm / Collis, David J.

Competitive strategy : techniques for analyzing industries and competitors / Porter, Michael E

morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax

morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax

marketing students, and managers involved in digital marketing strategy and implementation. Online resources

The meaning of financial management -- Strategy and business models -- Risk management and

The meaning of financial management -- Strategy and business models -- Risk management and

morality, strategy and risk management -- Appendix A: Tax monetary thresholds -- Appendix B: Rates of tax

options while interactive case studies bridge today's technology and strategy. Use It activities, give

-- Tax administration -- COVID-19 tax relief measures -- Tax morality, strategy and risk management

.1 Introduction -- 5.2 Overall strategy of report writing -- 5.3 Sections of the research report in

management. It integrates cutting edge research, rising trends in strategy and hot topics, such as corporate

, management and strategy: distinctions and overlaps -- 3: Leadership, power and influence: defining the

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

to heal from the pain of isolation, but to create a solid strategy for rebuilding support. 400

-- Preparation for trial : legal research -- Preparation for trial : fact analysis and strategy -- Ethics

strategy and business models.

business entities -- Strategy and its execution -- Composition and selection of the board of directors

Marketing Strategy -- Strategic Planning and Social Media Marketing -- Social Media Campaigns: The Strategic

today -- Global e-business and collaboration -- Information systems, organizations, and strategy

Practice -- Chapter 6: Communication Strategy and Strategic Planning -- Chapter 7: Research and Measurement

competitive markets -- Market structure and competitive strategy -- Market power -- Pricing with market power

management organization -- Category strategy development -- Supplier evaluation and selection -- Supplier

-- Strategy, corporate responsibility and ethics -- Organisational culture and change -- Organisational

Introduction -- The foundations of personalization -- Strategy, technology, science & art -- The

theory and competitive strategy -- Markets for factor inputs -- Investment, time, and capital markets

develop their own cutting-edge strategy through skill-developing exercises. The Fifteenth Edition has been

-- Prepare For The Job -- Know Your Content -- Use Questioning As An Instructional Strategy -- Create a

-- Using problem solving as a teaching strategy -- Using research as a teaching strategy -- Using role play

1. Strategic management inputs -- 2. Strategic actions: strategy formulation -- 3. Strategic

opportunities -- 5. Sport marketing strategy -- 6. Sport products and branding -- 7. Sport pricing -- 8. Sport

teaching strategy -- Using case study as a teaching strategy -- Using role play as a teaching strategy

: Corporate Communication in Practice -- Chapter 5: Communication Strategy -- Chapter 6: Strategic Planning

strategy: Indonesia, "good friend" of Australia -- Utilizing the framework for intentional positioning in

. Consumer-Driven Marketing Strategy -- 8. Products, Services, and Brands: Building Customer Value -- 9. New

-- Microsoft's Modeling Strategy -- Understanding Model-Driven Development -- Understanding Domain

-- Innovation : what it is and why it matters -- Innovation strategy -- Identifying strategic capabilities

-- Develop In-House Capabilities -- Use Outside Counsel Strategically -- Developing an Online Media Strategy

-based practices for learning-centered teaching with a teaching strategy in a way that results in powerful learning

communication, corporate communication, etc. ; in determining and implementing strategy, operations and

. Developing the marketing channel. 5. Strategy in marketing channels -- 6. Designing marketing channels -- 7

-- Project methodology -- Project stakeholder management -- Corporate strategy phases -- Project feasibility

Conduct of Monetary Policy: Strategy and Tactics ---- PART V. International Finance and Monetary Policy

customer equity -- pt. 3. Strategy implementation and marketing metrics. Strategy implementation and

-- Managing R & D projects -- Open innovation and technology transfer -- Product and brand strategy -- New

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

help move business and technology planning from a systems and process-level view to a more strategy

-house -- Public relations consultancies -- Strategy, research, measurement and evaluation -- Putting effective PR

Tradition -- Action-Assembly Theory -- Strategy-Choice Models -- Message-Design Models -- Applications

ethical issues in management, corporate governance, strategy maps, the resource-based view of an

Response to Proactive Crisis Preparedness / The Role of Communications in Company Business Strategy / The

communication in practice. Communication strategy -- Strategic planning and campaign management -- Research and

-- Strategy: The Totality of Decisions -- Internal Alignment: Determining the Structure -- Defining Internal

messages -- Strategy and tactics -- Timescales and resources -- Knowing what has been achieved: evaluation

Research -- 7. Marketing Strategy: Market Segmentation and Trends -- 8. Marketing Strategy: Strategies

management -- The drivers of strategy implementation -- The structural drivers and instruments for strategy

and management -- pt 3. The functional areas of a business -- pt 4. Business strategy and decision-making.

communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and

environment -- Analysing the internal environment -- Business level strategy -- Strategic innovation

; Sustainability & Events Design; Catering Management Design for Events; Events Marketing & Communication Strategy

partners? -- A strategy for customer experience from the inside out -- Scenarios: it's not about predicting

Applications -- Introduction -- Context for disruptive technologies and applications -- Strategy of disruption

policy : Strategy, and Tactics -- International Finance and Monetary Policy. The Foreign Exchange Market

-- Designing a customer-driven marketing strategy and integrated marketing mix -- Extending marketing.

This book will help companies of all sizes develop & implement a strategy to become a SocialCorp, a

, strategy and management -- Quality management -- Quality tools and techniques -- Supply chain management

Competitive Supply -- The Analysis of Competitive Markets -- PART 8 Market Structure and Competitive Strategy

Resources Development Strategy -- Occupational qualifications framework -- Example of SAQA registered unit

: Marketing strategy implementations --8. The marketing plan --9. Implementation of marketing strategies

management -- 10. Value chain strategy -- 11. Pricing strategy -- 12. Promotion, advertising, and sales

strategy -- Professor Ehrenberg and double jeopardy; or the effect of the brand on the advertising -- The

-- Industrial action and strike handling -- Organisation-level perspectives: strategy and policy, procedures and

-to-business marketing (B2B) -- Stakeholders in relationship marketing -- Planning a CRM strategy -- Implementing CRM in

/ Stuart D. Lee -- Does an open source strategy matter? -- Lessons learned from the iLabs Project / Phillip

tomorrow -- DMR: Keys to helping strategy meet implementation -- Flight of the Fish Eagle -- I

: the organizational perspective -- Corporate strategy and entrepreneurship -- Structuring the company

process -- The marketing instruments -- The integrated marketing strategy -- Public relations -- The

-- Building competitive advantage through business-level strategy -- Business-level strategy and the industry

strategy -- 8. Print and out-of-home media -- 9. Broadcast media -- 10. Interactive and alternative media

Creating an advertising strategy -- Researching your client's product -- Understanding consumer

the Market Offerings: Chapter 12 -- Setting Product Strategy -- Chapter 13 -- Designing & Managing

teaching strategy -- Using role-play as a teaching strategy -- Using group work as a teaching strategy

-oriented disputes and assaults -- Rape- and/or sodomy-oriented assault -- Investigative strategy -- Categories of

and strategy in tourism / Resham Sandhu -- 10. Quality and yield management in tourism businesses

: pricing considerations, approaches, and strategy -- Distribution channels -- Promoting products

-- pre-negotiation strategy : negotiation preparation and planning -- Phase two -- approaching the buyer

. Interviewing -- Interviewing strategy -- Scheduling interviews -- Conducting the interview -- Handling

-- Internal Analysis -- Creating a Vision for the Business -- Strategy Identification and Selection

entities -- Financial analysis and strategy.

strategy -- Setting a media strategy -- Making it work -- Processing the message -- Creative tactics

1. Introducing human resource management -- 2. Human resource strategy and planning -- 3

and international human resources management -- 21. Interdependency between organisational strategy

strategy -- Organization and implementation -- Control -- Innovative communications -- Integrated marketing

-- Target Markets and Channel Design Strategy -- Managing the Marketing Channel -- Motivating the Channel

. Argument in advertising -- How argument persuades -- Argument strategy -- Comparative argument

strategy for business markets. -- 16. Business marketing communications: advertising and sales promotion

Corporate Competency -- Anticipating the competition and understanding market trends -- Devising strategy

: determinants of advertising strategy -- Research: Gathering information for advertising planning -- Marketing

-- Marketing Channels and the Role of Intermediaries -- Promotional Strategy and Marketing Communication

System --- 21. Monetary Policy Strategy: The International Experience ---- Part VI. Monetary Policy 22

-- -- Part 4: Operations Strategy -- Sports events : a new planning process / Guy Masterman -- Strategic

-of-purchase materials -- Overview of advertising management -- Creative advertising strategy -- Endorsers and message

Forefront of Next-Generation CRM / Channel Strategy: Avoiding Channel Conflicts / CRM Strategy: Capabilities

infrastructure; Planning internet connectivity; Planning a name resolution strategy; Using routing and remote

Analysis and its Relationship to Strategy and Competitive Intelligence -- The Techniques of

/ Developing an aligned supply chain operating strategy / Operating strategy: configuring segmented supply

. Entrepreneurial strategy -- 2. Strategies that capture opportunities -- 3. E-commerce opportunities -- 4. Global

.R.E.A.M (creative, reflective, effective, active, motivated) strategy for learning -- Working with others

. Strategy Analysis and Choice -- Pt. 3. Strategy Implementation -- Ch. 7. Implementing Strategies

Regularities, and Innovation Strategy -- Choosing a Profit Site: Dynamic Competitive Analysis -- Strategic

building shareholder value -- Strategy implementation: Implementing strategy through short-term objectives