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Cover image for Public relations writing : form and style

Public relations writing : form and style

by

Newsom, Doug.

Format:

Books

Publication Date

2011

Excerpt:

-- Attention -- Interest -- Desire -- Credibility -- Action -- Copywriting for newspapers -- Copywriting for

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2.

I'm with the brand : the secret dialogue between what we buy and who we are

I'm with the brand : the secret dialogue between what we buy and who we are

by

Walker, Rob, 1968-

Table of contents http://catdir.loc.gov/catdir/toc/fy0905/2008277836.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017989531&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2622749&custom_att_2=simple_viewer

Format:

Books

Publication Date

2008

Excerpt:

The desire code -- The pretty good problem -- The straw man in the gray flannel suit -- Rationale

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