Exploring the perception of female millenial consumers on celebrity endorser scandal : implications for purchase intent

Exploring the influence of brand aestethics on consumers' image of the Woolworths brand

The study of how the perceived meaning of flowers have influenced consumer's flower purchasing habits, with special focus on roses and orchids

To compare the intended brand identity and the perceived and experienced brand image of South African National Parks (SANPARKS) brand by conducting a comparative thematic content analysis amongst SANPARKS' employees as well as a selected group of SANPARKS' consumers

Analysing the narrative in the game of Motlotlo to better understand the relationship that consumers have with product brands

Attitude of female consumers towards celebrity endorsers & it's influence on the purchase intention of the Revlon cosmetics brand

Do consumers purchase their perfume according to packaging or is it according to other factors?

Does advertising influence purchase behaviour of consumers when it comes to hair colouring products?

An exploratory study to ascertain if a competitive brand's repositioning is expected to influence the consumer's inherited chocolate taste

Radio as a branding tool : the illiterate consumer's perspective

Understanding brand equity in the South African retail fashion industry : a study on the South African retail market focusing on Zara and Woolworths : why does the South African middle class consumer see more value in Zara in comparison to local fashion retailers?

The impact of in-store sanittion facilities on customer satisfaction at Steve's Blackheath Superspar

Measuring consumer attitude towards Lays Stax

Consumer Behaviour 5th

Consumer Behaviour 4e

Saving South Africa's youth : building socially responsible brands in financial ...

Brands & branding in South Africa 2015.

Music and its relevance to brand personality amongst the female youth market

The relevance of post purchase communication of luxury brands and the decision making impact it has on black diamond female

What has been the role of Telkom SA's corporate rebranding in changing customer's perception of the brand amongst the selected group of Telkom SA customers?

An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall

An investigation into the role of social media in South African politics in relation to it's perceived brand perception on Mmusi Maimane from May 2014-June 2015

Effectiveness of experiential marketing in sustaining loyalty : the case of Carling Black Label 'Be the coach' campaign

Brand influences on gender roles in home and child care

Gender stereotypes : the portrayal of mothers in food television advertisements

How clothing colour affects personal brand communiction and perception

50 shades of black : what does it mean to be beautiful and dark skinned today

Is game simulation adding value towards brand management and leadership in adolescents?

The artist as a physical brand : do audiences have a reaction to artists' dress attire?

Could the black diamond spending culture have an impact on a brand's health?

The eye of the driver : an analysis of what men and women see in luxury cars

Does crime deter local tourists from visiting Johannesburg?

What impact do grassroots soccer programs, provided by non government organisations (NGO's) have on the overall development of underprivileged children?

The effects of sensory branding on consumer purchase intent

Brands & branding in South Africa 2013.

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Brands & branding in South Africa 2012 : brands--the people's choice.

The Consumer Protection Act made easy

Marketing the same difference : cultural and language dichotomy in advertising

Brands & branding in South Africa 2010 : brands- the people's choice.

Principles of marketing : global and southern African perspectives

De-lux : an investigation into the devaluation of luxury products, brands and consumer perceptions

The hunt for cool : an investigation of 'coolness' with regard to the consumer electronics industry, with special reference to Apple

Gaining insights into the behaviour and mind set of the "Mzansi youth" marketing segment of the black middle class in South Africa

Shifts in the use and reception of media by consumer : differentiating the relationship between the consumer and new media from the previous relationship with traditional mass media

Online branding : an exploration into the ways brands have to adjust the way they approach branding in order to be successful in the online world and how the internet has affected branding and the consumer-brand relationship

The seduction of the quick fix : are foodstuff brands abusing the current food label legislation and lack of consumer knowledge to benefit them?

The effects of perceived country-of-origin of fashion brands on the consumer purchase decision within the millennium generation

Revolution of the organic egg : an investigation into the organic market, looking at how the desire for the authentic allows the consumer to create and demand brands and products that meet their need

Framed minds : a study of consumer agency in new media space

An investigation into the effectiveness of the Proudly South African brand in relation to consumer buying behaviour

Buyer behaviour : a multi-cultural approach

Why we buy : the science of shopping

The new marketing : building strong marketing strategies in South Africa today

Consumer psychology for marketing

You and your rights : an A-Z family guide to South African law.

Consumer behavior and marketing action

Buyer behaviour : strategic marketing applications

Understanding consumer behavior

The Popcorn report : revolutionary trend predictions for marketing in the 90's.

Consumer behavior

Consumer behaviour : a South African perspective

Consumer market research handbook

Behavioural aspects of marketing