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1. 
Cover image for Innovation & creativity
Innovation & creativity
by 
Ceserani, Jonne, 1954-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2040320&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1996 1995
Excerpt: 
Innovation & creativity / Ceserani, Jonne, 1954-
Available: Copies:
2. 
Cover image for Innovation management : strategies, implementation and profits
Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Innovation management : strategies, implementation and profits / Afuah, Allan.
Available: Copies:
3. 
Cover image for Innovation and entrepreneurship : practice and principles
Innovation and entrepreneurship : practice and principles
by 
Drucker, Peter F. (Peter Ferdinand), 1909-2005.
Format: 
Books
Publication Date 
1993 1985
Excerpt: 
Innovation and entrepreneurship : practice and principles / Drucker, Peter F. (Peter Ferdinand
Available: Copies:
5. 
Cover image for How to research trends : move beyond trend watching to kick start innovation
How to research trends : move beyond trend watching to kick start innovation
by 
Dragt, Els, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
How to research trends : move beyond trend watching to kick start innovation / Dragt, Els, author.
Available: Copies:
6. 
Cover image for Design, when everybody designs : an introduction to design for social innovation
Design, when everybody designs : an introduction to design for social innovation
by 
Manzini, Ezio.
View this book online, via VLeBooks, both on- and off-campus
http://lib.myilibrary.com/browse/open.asp?id=749616&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2015
Excerpt: 
Design, when everybody designs : an introduction to design for social innovation / Manzini, Ezio.
Available: Copies:
7. 
Cover image for Ten types of innovation : the discipline of building breakthroughs
Ten types of innovation : the discipline of building breakthroughs
by 
Keeley, Larry.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=571813&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Ten types of innovation : the discipline of building breakthroughs / Keeley, Larry.
Available: Copies:
8. 
Cover image for Managing innovation : integrating technological, market and organizational change
Managing innovation : integrating technological, market and organizational change
by 
Tidd, Joseph, 1960-
Table of contents http://www.gbv.de/dms/zbw/585834911.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
Managing innovation : integrating technological, market and organizational change / Tidd, Joseph
Available: Copies:
9. 
Cover image for Leadership for innovation : how to organize team creativity and harvest ideas
Leadership for innovation : how to organize team creativity and harvest ideas
by 
Adair, John Eric, 1934-
Format: 
Books
Publication Date 
2009
Excerpt: 
Leadership for innovation : how to organize team creativity and harvest ideas / Adair, John Eric
Available: Copies:
10. 
Cover image for Handbook of innovation systems and developing countries : building domestic capabilities in a global setting
Handbook of innovation systems and developing countries : building domestic capabilities in a global setting
by 
Lundvall, Bengt-Åke, 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
Handbook of innovation systems and developing countries : building domestic capabilities in a
Available: Copies:
13. 
Cover image for The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving creativity throughout your organization
by 
Kelley, Tom, 1955-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-b.html
Companion web site http://www.tenfacesofinnovation.com
Sample text http://catdir.loc.gov/catdir/enhancements/fy0625/2005049388-s.html
Format: 
Books
Publication Date 
2006
Excerpt: 
The ten faces of innovation : IDEO's strategies for beating the devil's advocate & driving
Available: Copies:
14. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
Available: Copies:
15. 
Cover image for Leading the revolution : how to thrive in turbulent times by making innovation a way of life
Leading the revolution : how to thrive in turbulent times by making innovation a way of life
by 
Hamel, Gary.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0718/2003267645-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1204/2003267645-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Leading the revolution : how to thrive in turbulent times by making innovation a way of life /
Available: Copies:
16. 
Cover image for Lessons in radical innovation : South Africans leading the world
Lessons in radical innovation : South Africans leading the world
by 
Grulke, Wolfgang.
Format: 
Books
Publication Date 
2001
Excerpt: 
Lessons in radical innovation : South Africans leading the world / Grulke, Wolfgang.
Available: Copies:
17. 
Cover image for Principles of marketing for a digital age
Principles of marketing for a digital age
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing -- Technological innovations.
Available: Copies:
18. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
This popular textbook introduces students to contemporary brand management and innovation with a
Available: Copies:
19. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Technological innovations -- Management.
Available: Copies:
20. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda, editor.
Format: 
Books
Publication Date 
2020
Excerpt: 
and innovation.
Available: Copies:
21. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
's position -- 7. Extending the brand, partnering, and managing brand portfolios -- 8. Brand innovation
Available: Copies:
22. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2018
Excerpt: 
and the management of innovation -- Competitive advantage in mature industries -- Vertical integration
Available: Copies:
23. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
Industrial management -- Technological innovations.
Available: Copies:
24. 
Cover image for Strategic brand management
Strategic brand management
by 
Elliott, Richard H., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
: low-involvement brands -- Brand innovation and digital media -- Brand portfolio management -- People
Available: Copies:
25. 
Cover image for A designer's research manual : succeed in design by knowing your clients + understanding what they really need
A designer's research manual : succeed in design by knowing your clients + understanding what they really need
by 
Visocky O'Grady, Jennifer, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
innovation. The ability to gather research, analyze findings, and apply them to project goals is as important
Available: Copies:
27. 
Cover image for Strategic marketing : theory and aplication for competitive advantage
Strategic marketing : theory and aplication for competitive advantage
by 
Venter, Peet.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1104433&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
attractive market segments -- 6. Marketing strategies in the life cycle -- 7. Product and service innovation
Available: Copies:
28. 
Cover image for The idea agent : the handbook on creative processes
The idea agent : the handbook on creative processes
by 
Michanek, Jonas, 1974-
Format: 
Books
Publication Date 
2014
Excerpt: 
Technological innovations.
Available: Copies:
29. 
Cover image for Metaskills : five talents for the robotic age
Metaskills : five talents for the robotic age
by 
Neumeier, Marty.
Format: 
Books
Publication Date 
2013
Excerpt: 
The Mandate -- The arc of human talent The innovation mandate Where are the jobs? The Robot Curve A
Available: Copies:
30. 
Cover image for The design of everyday things
The design of everyday things
by 
Norman, Donald A., author.
http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2013
Excerpt: 
it take to introduce a new product?; Two forms of innovation: Incremental and radical; The design of
Available: Copies:
31. 
Cover image for Idea stormers : how to lead and inspire creative breakthroughs
Idea stormers : how to lead and inspire creative breakthroughs
by 
Mattimore, Bryan W.
Format: 
Books
Publication Date 
2012
Excerpt: 
ideation techniques -- Innovation overview : strategies and tools for a successful innovation process
Available: Copies:
32. 
Cover image for InGenius : a crash course on creativity
InGenius : a crash course on creativity
by 
Seelig, Tina Lynn.
Format: 
Electronic Resources
Publication Date 
2012
Excerpt: 
courses on innovation at Stanford School of Engineering. After ten years of experience, she confidently
Available: Copies:
33. 
Cover image for Fashion trends : analysis and forecasting
Fashion trends : analysis and forecasting
by 
Kim, Eundeok.
ebrary http://site.ebrary.com/id/10727510
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=602543
Format: 
Books
Publication Date 
2011
Excerpt: 
-Confident Consumer -- The Role of Industry Technology in Accelerating Product Innovation and Diffusion -- Chapter
Available: Copies:
34. 
Cover image for Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
Organisational behaviour : a contemporary South African perspective
by 
Werner, Amanda.
Format: 
Books
Publication Date 
2011
Excerpt: 
conflict -- Decision making -- Leadership and followership -- Organisational change and innovation.
Available: Copies:
35. 
Cover image for Creative workshop : 80 challenges to sharpen your design skills
Creative workshop : 80 challenges to sharpen your design skills
by 
Sherwin, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
Foundation -- Execution -- Materiality -- Instruction -- Observation -- Innovation
Available: Copies:
36. 
Cover image for Fashion forecasting
Fashion forecasting
by 
Brannon, Evelyn L.
Format: 
Books
Publication Date 
2010
Excerpt: 
The fashion forecasting process -- Forecasting frameworks. Introducing innovation ; The direction
Available: Copies:
37. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
technology enabled innovations -- Leadership competencies for technology led innovation -- Leading IT geeks
Available: Copies:
38. 
Cover image for No logo : no space, no choice, no jobs
No logo : no space, no choice, no jobs
by 
Klein, Naomi, 1970-
Format: 
Books
Publication Date 
2010
Excerpt: 
world in which all that is alternative is sold and where innovation is adopted by faceless corporations
Available: Copies:
40. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2009 2007
Excerpt: 
Technological innovations.
Available: Copies:
41. 
Cover image for How Nike did it : Nike sparking innovations through empathic design : a case study
How Nike did it : Nike sparking innovations through empathic design : a case study
How Nike did it : Nike sparking innovations through empathic design : a case study
by 
Amutenya, Rejoice.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
How Nike did it : Nike sparking innovations through empathic design : a case study / Amutenya
Available: Copies:
42. 
Cover image for Corporate creativity : developing an innovative organization
Corporate creativity : developing an innovative organization
by 
Lockwood, Thomas.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0917/2008050394-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Technological innovations -- Management.
Available: Copies:
43. 
Cover image for Brand enigma : decoding the secrets of your brand
Brand enigma : decoding the secrets of your brand
by 
Bruce, Duncan, 1951-
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
inspirational approach to innovation -- Renewing the dream.
Available: Copies:
44. 
Cover image for The world is flat : the globalized world in the twenty-first century
The world is flat : the globalized world in the twenty-first century
by 
Friedman, Thomas L.
Table of contents http://www.gbv.de/dms/zbw/563056134.pdf
Format: 
Books
Publication Date 
2007
Excerpt: 
Diffusion of innovations.
Available: Copies:
45. 
Cover image for Understanding the theory and design of organizations
Understanding the theory and design of organizations
by 
Daft, Richard L.
Format: 
Books
Publication Date 
2007
Excerpt: 
. Innovation and Change -- 9. Decision Making Processes -- 10. Conflict, Power, and Politics. Integrative Cases
Available: Copies:
46. 
Cover image for Ettore Sottsass : architect and designer
Ettore Sottsass : architect and designer
by 
Labaco, Ronald T.
Format: 
Books
Publication Date 
2006
Excerpt: 
over a decade - emphasizes the continuing diversity and innovation of his professional life while
Available: Copies:
47. 
Cover image for Advertising is dead : long live advertising!
Advertising is dead : long live advertising!
by 
Himpe, Tom.
Format: 
Books
Publication Date 
2006
Excerpt: 
of it, the lack of innovation within traditional advertising formats and the power that media
Available: Copies:
48. 
Cover image for Guts! : companies that blow the door off business-as-usual
Guts! : companies that blow the door off business-as-usual
by 
Freiberg, Kevin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
-the-box management with a culture based on passion and innovation. They regard their employees not as "human
Available: Copies:
49. 
Cover image for Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising
by 
Jaffe, Joseph, 1970-
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2005000050.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2005000050-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
Advertising -- Technological innovations.
Available: Copies:
50. 
Cover image for The art of promotion : creating distinction through innovative production techniques
The art of promotion : creating distinction through innovative production techniques
by 
Cyr, Lisa.
Format: 
Books
Publication Date 
2005 2003
Excerpt: 
Commercial art -- Technique -- Technological innovations.
Available: Copies:
51. 
Cover image for Communities dominate brands : business and marketing challenges for the 21st century
Communities dominate brands : business and marketing challenges for the 21st century
by 
Ahonen, Tomi T.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing -- Technological innovations.
Available: Copies:
52. 
Cover image for Blog! : how the newest media revolution is changing politics, business, and culture
Blog! : how the newest media revolution is changing politics, business, and culture
by 
Kline, David, 1950-
Format: 
Books
Publication Date 
2005
Excerpt: 
learns to "trust the readers" / Blogs as bottom-up innovation / Will blog for book deals / Confessions of
Available: Copies:
53. 
Cover image for Epica. Book 17, Europe's best advertisting
Epica. Book 17, Europe's best advertisting
by 
Rawlins, Andrew. editor.
Format: 
Books
Publication Date 
2004
Excerpt: 
Photography ; Media Innovation ; Direct Marketing ; Publications ; Packaging Design ; Illustration & Graphics
Available: Copies:
54. 
Cover image for Supernatural : the work of Ross Lovegrove.
Supernatural : the work of Ross Lovegrove.
by 
Lovegrove, Ross, 1958-
Format: 
Books
Publication Date 
2004
Excerpt: 
Compassionate innovation / Paola Antonelli -- Process -- Water form / Tokujin Yoshioka -- Materials
Available: Copies:
55. 
Cover image for The sport business future
The sport business future
by 
Smith, Aaron, 1972-
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004044507.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=015016229&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004044507.html
Publisher description http://catdir.loc.gov/catdir/description/hol053/2004044507.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Sports -- Technological innovations.
Available: Copies:
56. 
Cover image for Consumers
Consumers
by 
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format: 
Books
Publication Date 
2004
Excerpt: 
decisions -- Ch. 16. Acquiring things -- Ch. 17. Consumer innovation -- Ch. 18. Consumer satisfaction -- Ch
Available: Copies:
57. 
Cover image for Added Value : the alchemy of brand-led growth
Added Value : the alchemy of brand-led growth
by 
Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Innovation -- Impact -- Investment return -- Afterword: And another thing ... -- Decoding competitive
Available: Copies:
59. 
Cover image for New media : a critical introduction
New media : a critical introduction
by 
Lister, Martin, 1947-
Table of contents Kostenfrei
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0701/2002029452-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Mass media -- Technological innovations.
Available: Copies:
60. 
Cover image for Convergence design : creating the user experience for interactive television, wireless, and broadband
Convergence design : creating the user experience for interactive television, wireless, and broadband
by 
Curran, Steve.
Format: 
Books
Publication Date 
2003
Excerpt: 
interactive TV menus, this is the must-have guide to the best in interactive innovation from the world
Available: Copies:
61. 
Cover image for Harvard business review on the innovative enterprise.
Harvard business review on the innovative enterprise.
Harvard business review on the innovative enterprise.
Format: 
Books
Publication Date 
2003
Excerpt: 
Technological innovations.
Available: Copies:
62. 
Cover image for The new media book
The new media book
by 
Harries, Dan, 1963-
Format: 
Books
Publication Date 
2002
Excerpt: 
Internet and the World Wide Web / The business of new media / The new intertextual commodity / Innovation
Available: Copies:
63. 
Cover image for The language of new media
The language of new media
The language of new media
by 
Manovich, Lev.
Format: 
Books
Publication Date 
2002
Excerpt: 
Mass media -- Technological innovations.
Available: Copies:
64. 
Cover image for Good to great : why some companies make the leap-- and others don't
Good to great : why some companies make the leap-- and others don't
by 
Collins, James C. (James Charles), 1958-
Format: 
Books
Publication Date 
2001
Excerpt: 
Technological innovations -- Management.
Available: Copies:
65. 
Cover image for Innovating the corporation : creating value for customers and shareholders
Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Employees -- Effect of technological innovations on -- United States.
Available: Copies:
66. 
Cover image for Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
. 21. Innovation through creativity and testing -- Ch. 22. Research for direct marketers -- Appendix
Available: Copies:
67. 
Cover image for Financial models using simulation and optimization : a step-by-step guide with Excel and Palisade's DecisionTools software
Financial models using simulation and optimization : a step-by-step guide with Excel and Palisade's DecisionTools software
by 
Winston, Wayne L.
Format: 
Books
Publication Date 
2000
Excerpt: 
Financial services industry -- Technological innovations.
Available: Copies:
68. 
Cover image for Remediation : understanding new media
Remediation : understanding new media
by 
Bolter, J. David, 1951-
Klappentext
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2000
Excerpt: 
Mass media -- Technological innovations.
Available: Copies:
69. 
Cover image for The soul of the new consumer : authenticity -- what we buy and why in the new economy
The soul of the new consumer : authenticity -- what we buy and why in the new economy
by 
Lewis, David, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
innovation -- Identifying cool hunters and mavens -- Involving the New Consumer -- Why New Consumers get
Available: Copies:
70. 
Cover image for Contemporary management
Contemporary management
by 
Jones, Gareth R.
Format: 
Books
Publication Date 
2000
Excerpt: 
quality, efficiency, and responsiveness to customers -- The management of innovation, product development
Available: Copies:
71. 
Cover image for Strategy pure and simple II : how winning companies dominate their competitors
Strategy pure and simple II : how winning companies dominate their competitors
by 
Robert, Michel, 1941-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html
Format: 
Books
Publication Date 
1998
Excerpt: 
corporate stagnation through product innovation and market fragmentation. Avoid costly mistakes by studying
Available: Copies:
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