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1. 
Cover image for Marketing research.
Marketing research.
Marketing research.
by 
Wiid, JA.
Format: 
Books
Publication Date 
2021
Excerpt: 
Marketing research -- Case studies.
Available: Copies:
2. 
Cover image for Research matters
Research matters
by 
Du Plooy-Cilliers, F. (Franzél)
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3127413&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
Research matters / Du Plooy-Cilliers, F. (Franzél)
Available: Copies:
3. 
Cover image for Research matters
Research matters
by 
Du Plooy-Cilliers, F. (Franzél)
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=746917&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Research matters / Du Plooy-Cilliers, F. (Franzél)
Available: Copies:
4. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A., author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research / Aaker, David A., author.
Available: Copies:
5. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Format: 
Books
Publication Date 
2011
Excerpt: 
Marketing research / Aaker, David A.
Available: Copies:
7. 
Cover image for Marketing research
Marketing research
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003057663.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0703/2003057663-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley039/2003057663.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Marketing research / Aaker, David A.
Available: Copies:
8. 
Cover image for Research methodology
Research methodology
by 
Welman, J. C. (Johannes Christiaan), 1959-2003.
Format: 
Books
Publication Date 
2005
Excerpt: 
Research methodology / Welman, J. C. (Johannes Christiaan), 1959-2003.
Available: Copies:
9. 
Cover image for Just Enough Research
Just Enough Research
by 
Hall, Erika
Format: 
Books
Publication Date 
2019
Excerpt: 
Just Enough Research / Hall, Erika
Available: Copies:
10. 
Cover image for Exploring marketing research
Exploring marketing research
by 
Zikmund, William G.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/2002022369-t.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Exploring marketing research / Zikmund, William G.
Available: Copies:
11. 
Cover image for Understanding social research
Understanding social research
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2002 1996
Excerpt: 
Understanding social research / Mouton, J. (Johann)
Available: Copies:
12. 
Cover image for Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Business research methods / Cooper, Donald R.
Available: Copies:
13. 
Cover image for Exploring marketing research
Exploring marketing research
by 
Zikmund, William G.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1514/99064502-t.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Exploring marketing research / Zikmund, William G.
Available: Copies:
14. 
Cover image for Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business research methods / Cooper, Donald R.
Available: Copies:
15. 
Cover image for Marketing research essentials
Marketing research essentials
by 
McDaniel, Carl, Jr., 1941-
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing research essentials / McDaniel, Carl, Jr., 1941-
Available: Copies:
16. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951-
Format: 
Books
Publication Date 
2020
Excerpt: 
First steps in research / Maree, Kobus, 1951-
Available: Copies:
17. 
Cover image for First steps in research
First steps in research
by 
Maree, Kobus, 1951-
Format: 
Books
Publication Date 
2010
Excerpt: 
First steps in research / Maree, Kobus, 1951-
Available: Copies:
18. 
Cover image for Marketing research in practice
Marketing research in practice
by 
Tustin, D. H.
Format: 
Books
Publication Date 
2005
Excerpt: 
Marketing research in practice / Tustin, D. H.
Available: Copies:
19. 
Cover image for Doing research in design
Doing research in design
by 
Crouch, Christopher.
Format: 
Books
Publication Date 
2012
Excerpt: 
Doing research in design / Crouch, Christopher.
Available: Copies:
20. 
Cover image for Business research made easy
Business research made easy
by 
Pellissier, René.
Format: 
Books
Publication Date 
2007
Excerpt: 
Business research made easy / Pellissier, René.
Available: Copies:
21. 
Cover image for Research methodology : an introduction
Research methodology : an introduction
by 
Goddard, Wayne.
Format: 
Books
Publication Date 
2001
Excerpt: 
Research methodology : an introduction / Goddard, Wayne.
Available: Copies:
22. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, J. G. (Jacobus Gideon)
Format: 
Books
Publication Date 
2025
Excerpt: 
First steps in research / Maree, J. G. (Jacobus Gideon)
Available: Copies:
23. 
Cover image for Analysis in qualitative research
Analysis in qualitative research
by 
Boeije, Hennie, 1966-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018010693&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Analysis in qualitative research / Boeije, Hennie, 1966-
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25. 
Cover image for Marketing research : tools & techniques
Marketing research : tools & techniques
by 
Bradley, Nigel, 1958-
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014913672&line_number=0002&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
Marketing research : tools & techniques / Bradley, Nigel, 1958-
Available: Copies:
26. 
Cover image for The internet research guide
The internet research guide
by 
Maloy, Timothy K.
Format: 
Books
Publication Date 
1996
Excerpt: 
The internet research guide Maloy, Timothy K.
Available: Copies:
27. 
Cover image for Consumer market research handbook
Consumer market research handbook
Consumer market research handbook
by 
Worcester, Robert M.
Format: 
Books
Publication Date 
1986
Excerpt: 
Consumer market research handbook / Worcester, Robert M.
Available: Copies:
28. 
Cover image for First steps in research
First steps in research
First steps in research
by 
Maree, Kobus, 1951- editor.
Format: 
Books
Publication Date 
2016
Excerpt: 
First steps in research / Maree, Kobus, 1951- editor.
Available: Copies:
29. 
Cover image for The Sage handbook of qualitative research
The Sage handbook of qualitative research
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/toc/fy12pdf01/2010052892.html
Format: 
Books
Publication Date 
2011
Excerpt: 
The Sage handbook of qualitative research / Denzin, Norman K.
Available: Copies:
30. 
Cover image for Practical research : planning and design
Practical research : planning and design
by 
Leedy, Paul D., author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Practical research : planning and design / Leedy, Paul D., author.
Available: Copies:
31. 
Cover image for The basics of social research
The basics of social research
by 
Babbie, Earl R., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
The basics of social research / Babbie, Earl R., author.
Available: Copies:
32. 
Cover image for Practical research : planning and design
Practical research : planning and design
by 
Leedy, Paul D.
Format: 
Books
Publication Date 
2014
Excerpt: 
Practical research : planning and design / Leedy, Paul D.
Available: Copies:
33. 
Cover image for Research methodology : business and management contexts
Research methodology : business and management contexts
by 
Bryman, Alan, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methodology : business and management contexts / Bryman, Alan, author.
Available: Copies:
34. 
Cover image for Theory and methods in social research
Theory and methods in social research
by 
Lewin, Cathy.
http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=4071441&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
2011
Excerpt: 
Theory and methods in social research / Lewin, Cathy.
Available: Copies:
35. 
Cover image for Art and design theory of research
Art and design theory of research
Art and design theory of research
by 
Calitz, Ginette.
Format: 
Manuscript
Publication Date 
2010
Excerpt: 
Art and design theory of research / Calitz, Ginette.
Available: Copies:
36. 
Cover image for Communication research : techniques, methods and applications
Communication research : techniques, methods and applications
by 
Du Plooy, Gertruida M.
Format: 
Books
Publication Date 
2009
Excerpt: 
Communication research : techniques, methods and applications / Du Plooy, Gertruida M.
Available: Copies:
37. 
Cover image for Design integrations : research and collaboration
Design integrations : research and collaboration
by 
Poggenpohl, Sharon Helmer.
Format: 
Books
Publication Date 
2009
Excerpt: 
Design integrations : research and collaboration / Poggenpohl, Sharon Helmer.
Available: Copies:
38. 
Cover image for A guide to managing research
A guide to managing research
by 
Fox, William, 1935-
Format: 
Books
Publication Date 
2007
Excerpt: 
A guide to managing research / Fox, William, 1935-
Available: Copies:
39. 
Cover image for Research paper on audio branding
Research paper on audio branding
Research paper on audio branding
by 
Middleton, Ashley.
Format: 
Manuscript
Publication Date 
2006
Excerpt: 
Research paper on audio branding / Middleton, Ashley.
Available: Copies:
40. 
Cover image for Finding your way in qualitative research
Finding your way in qualitative research
Finding your way in qualitative research
by 
Henning, Elizabeth.
Format: 
Books
Publication Date 
2004
Excerpt: 
Finding your way in qualitative research / Henning, Elizabeth.
Available: Copies:
41. 
Cover image for Mass media research : an introduction
Mass media research : an introduction
Mass media research : an introduction
by 
Wimmer, Roger D.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1515/2002102411-t.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Mass media research : an introduction / Wimmer, Roger D.
Available: Copies:
42. 
Cover image for Marketing research : an applied orientation
Marketing research : an applied orientation
Marketing research : an applied orientation
by 
Malhotra, Naresh K.
Format: 
Books
Publication Date 
2002
Excerpt: 
Marketing research : an applied orientation / Malhotra, Naresh K.
Available: Copies:
43. 
Cover image for The basics of social research
The basics of social research
by 
Babbie, Earl R.
Format: 
Books
Publication Date 
2002
Excerpt: 
The basics of social research / Babbie, Earl R.
Available: Copies:
44. 
Cover image for Rules of thumb for online research
Rules of thumb for online research
Rules of thumb for online research
by 
Wienbroer, Diana R.
Format: 
Books
Publication Date 
2001
Excerpt: 
Rules of thumb for online research Wienbroer, Diana R.
Available: Copies:
45. 
Cover image for Planning, designing and reporting research
Planning, designing and reporting research
Planning, designing and reporting research
by 
Struwig, F. W.
Format: 
Books
Publication Date 
2001
Excerpt: 
Planning, designing and reporting research / Struwig, F. W.
Available: Copies:
46. 
Cover image for Internet marketing research : resources and techniques
Internet marketing research : resources and techniques
Internet marketing research : resources and techniques
by 
Forrest, Ed.
Format: 
Books
Publication Date 
1999
Excerpt: 
Internet marketing research : resources and techniques / Forrest, Ed.
Available: Copies:
47. 
Cover image for Rules of thumb for research
Rules of thumb for research
by 
Silverman, Jay, 1947-
Format: 
Books
Publication Date 
1999
Excerpt: 
Rules of thumb for research / Silverman, Jay, 1947-
Available: Copies:
48. 
Cover image for Marketing research : a problem-solving approach
Marketing research : a problem-solving approach
by 
Sudman, Seymour.
Format: 
Electronic Resources
Publication Date 
1998
Excerpt: 
Marketing research : a problem-solving approach / Sudman, Seymour.
Available: Copies:
49. 
Cover image for Advertising research : theory and practice
Advertising research : theory and practice
by 
Davis, Joel, 1950-
Format: 
Books
Publication Date 
1997
Excerpt: 
Advertising research : theory and practice / Davis, Joel, 1950-
Available: Copies:
50. 
Cover image for Marketing research in a marketing environment
Marketing research in a marketing environment
by 
Dillon, William R.
Format: 
Books
Publication Date 
1994
Excerpt: 
Marketing research in a marketing environment / Dillon, William R.
Available: Copies:
51. 
Cover image for The landscape of qualitative research : theories and issues
The landscape of qualitative research : theories and issues
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156651-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156651-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156651-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
The landscape of qualitative research : theories and issues / Denzin, Norman K.
Available: Copies:
52. 
Cover image for Fundamentals of social research methods : an African perspective
Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=670767&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Fundamentals of social research methods : an African perspective / Bless, Claire.
Available: Copies:
53. 
Cover image for Fundamentals of social research methods : an African perspective
Fundamentals of social research methods : an African perspective
by 
Bless, Claire.
Format: 
Books
Publication Date 
2006
Excerpt: 
Fundamentals of social research methods : an African perspective / Bless, Claire.
Available: Copies:
54. 
Cover image for Art and design theory and research 3
Art and design theory and research 3
Art and design theory and research 3
by 
Holmes, Alicia.
Format: 
Manuscript
Publication Date 
2025 2024 2023 2022 2021
Excerpt: 
Art and design theory and research 3 / Holmes, Alicia.
Available: Copies:
55. 
Cover image for Economic and management research for HMES80
Economic and management research for HMES80
Economic and management research for HMES80
by 
Salkind, N.J.
Format: 
Books
Publication Date 
2019
Excerpt: 
Economic and management research for HMES80/ Salkind, N.J.
Available: Copies:
56. 
Cover image for Handbook of research on gender and marketing
Handbook of research on gender and marketing
by 
Dobscha, Susan, editor.
Format: 
Books
Publication Date 
2019
Excerpt: 
Handbook of research on gender and marketing / Dobscha, Susan, editor.
Available: Copies:
57. 
Cover image for Social research methods : qualitative and quantitative approaches
Social research methods : qualitative and quantitative approaches
by 
Neuman, W. Lawrence (William Lawrence), 1950- author.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781292033617
MyiLibrary http://0-lib.myilibrary.com.emu.londonmet.ac.uk/browse/open.asp?id=526927
Format: 
Books
Publication Date 
2014
Excerpt: 
Social research methods : qualitative and quantitative approaches / Neuman, W. Lawrence (William
Available: Copies:
58. 
Cover image for Introduction to social research : quantitative & qualitative approaches
Introduction to social research : quantitative & qualitative approaches
by 
Punch, Keith.
Companion website http://www.sagepub.co.uk/punch3e
Format: 
Books
Publication Date 
2014
Excerpt: 
Introduction to social research : quantitative & qualitative approaches / Punch, Keith.
Available: Copies:
59. 
Cover image for Design research : investigation for successful creative solutions
Design research : investigation for successful creative solutions
by 
Leonard, Neil (Graphic designer), author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Design research : investigation for successful creative solutions / Leonard, Neil (Graphic designer
Available: Copies:
60. 
Cover image for Writing research papers : investigating resources in cyberspace
Writing research papers : investigating resources in cyberspace
by 
Woodward, Jeannette A.
Format: 
Books
Publication Date 
1997
Excerpt: 
Writing research papers : investigating resources in cyberspace / Woodward, Jeannette A.
Available: Copies:
61. 
Cover image for Research methods for business and social science students
Research methods for business and social science students
by 
Adams, John.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methods for business and social science students / Adams, John.
Available: Copies:
62. 
Cover image for Practice-led research, research-led practice in the creative arts
Practice-led research, research-led practice in the creative arts
by 
Smith, Hazel, 1950-
E-book - Full text from Dawsonera
Format: 
Books
Publication Date 
2009
Excerpt: 
Practice-led research, research-led practice in the creative arts / Smith, Hazel, 1950-
Available: Copies:
63. 
Cover image for Market intelligence : how and why organizations use market research
Market intelligence : how and why organizations use market research
by 
Callingham, Martin.
123Library http://www.123library.org/book_details/?id=98811
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=242855
ebrary http://site.ebrary.com/id/10084453
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=130559
MyiLibrary http://www.myilibrary.com?id=22253
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Market intelligence : how and why organizations use market research / Callingham, Martin.
Available: Copies:
64. 
Cover image for Teaching and learning design and technology : a guide to recent research and its applications
Teaching and learning design and technology : a guide to recent research and its applications
by 
Eggleston, John, 1926-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1116/2005299122-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1213/2005299122-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Teaching and learning design and technology : a guide to recent research and its applications /
Available: Copies:
65. 
Cover image for Research for designers : a guide to methods and practice
Research for designers : a guide to methods and practice
by 
Muratovski, Gjoko, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Research for designers : a guide to methods and practice / Muratovski, Gjoko, author.
Available: Copies:
66. 
Cover image for Visual research : an introduction to research methods in graphic design
Visual research : an introduction to research methods in graphic design
by 
Bestley, Russell, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Visual research : an introduction to research methods in graphic design / Bestley, Russell, author.
Available: Copies:
67. 
Cover image for Research methods for business : a skill-building approach
Research methods for business : a skill-building approach
by 
Bougie, Roger, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Research methods for business : a skill-building approach / Bougie, Roger, author.
Available: Copies:
68. 
Cover image for Your research project : designing, planning, and getting started
Your research project : designing, planning, and getting started
by 
Walliman, Nicholas, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
Your research project : designing, planning, and getting started / Walliman, Nicholas, author.
Available: Copies:
69. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.
Available: Copies:
70. 
Cover image for Designing your first research proposal : a manual for beginning researchers
Designing your first research proposal : a manual for beginning researchers
by 
Vithal, Renuka, author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Designing your first research proposal : a manual for beginning researchers / Vithal, Renuka
Available: Copies:
71. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Research design : qualitative, quantitative, and mixed methods approaches / Creswell, John W
Available: Copies:
72. 
Cover image for A designer's research manual : succeed in design by knowing your clients + understanding what they really need
A designer's research manual : succeed in design by knowing your clients + understanding what they really need
by 
Visocky O'Grady, Jennifer, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1565738&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
A designer's research manual : succeed in design by knowing your clients + understanding what they
Available: Copies:
73. 
Cover image for How to research trends : move beyond trend watching to kick start innovation
How to research trends : move beyond trend watching to kick start innovation
by 
Dragt, Els, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
How to research trends : move beyond trend watching to kick start innovation / Dragt, Els, author.
Available: Copies:
74. 
Cover image for Creative research methods in the social sciences : a practical guide
Creative research methods in the social sciences : a practical guide
by 
Kara, Helen, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Creative research methods in the social sciences : a practical guide / Kara, Helen, author.
Available: Copies:
75. 
Cover image for Understanding your users : a practical guide to user research methods
Understanding your users : a practical guide to user research methods
by 
Courage, Catherine, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
Understanding your users : a practical guide to user research methods / Courage, Catherine, author.
Available: Copies:
76. 
Cover image for Research methodology : a step-by-step guide for beginners
Research methodology : a step-by-step guide for beginners
by 
Kumar, Ranjit, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methodology : a step-by-step guide for beginners / Kumar, Ranjit, author.
Available: Copies:
77. 
Cover image for Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
by 
Terre Blanche, M. J. (Martin J.)
Format: 
Books
Publication Date 
2014
Excerpt: 
Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)
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78. 
Cover image for The handbook of media and communication research : qualitative and quantitative methodologies
The handbook of media and communication research : qualitative and quantitative methodologies
by 
Jensen, Klaus Bruhn.
Format: 
Books
Publication Date 
2012
Excerpt: 
The handbook of media and communication research : qualitative and quantitative methodologies /
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79. 
Cover image for Research at grass roots : for the social sciences and human services professions
Research at grass roots : for the social sciences and human services professions
by 
De Vos, A. S.
Format: 
Books
Publication Date 
2011
Excerpt: 
Research at grass roots : for the social sciences and human services professions / De Vos, A. S.
Available: Copies:
80. 
Cover image for Designing your first research proposal : a manual for researchers in education and the social sciences
Designing your first research proposal : a manual for researchers in education and the social sciences
by 
Vithal, Renuka.
Format: 
Books
Publication Date 
2010
Excerpt: 
Designing your first research proposal : a manual for researchers in education and the social
Available: Copies:
81. 
Cover image for Research methods for graduate business and social science students
Research methods for graduate business and social science students
by 
Adams, John, 1955-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007032588.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Research methods for graduate business and social science students / Adams, John, 1955-
Available: Copies:
82. 
Cover image for A designer's research manual : succeed in design by knowing your clients and what they really need
A designer's research manual : succeed in design by knowing your clients and what they really need
by 
Visocky O'Grady, Jennifer.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=571474
Format: 
Books
Publication Date 
2006
Excerpt: 
A designer's research manual : succeed in design by knowing your clients and what they really need /
Available: Copies:
83. 
Cover image for Research in practice : applied methods for the social sciences
Research in practice : applied methods for the social sciences
by 
Terre Blanche, M. J. (Martin J.)
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1005/2010365473-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Research in practice : applied methods for the social sciences / Terre Blanche, M. J. (Martin J.)
Available: Copies:
84. 
Cover image for Visual research : an introduction to research methodologies in graphic design
Visual research : an introduction to research methodologies in graphic design
by 
Noble, Ian, 1960-2013.
Format: 
Books
Publication Date 
2005
Excerpt: 
Visual research : an introduction to research methodologies in graphic design / Noble, Ian, 1960
Available: Copies:
85. 
Cover image for Research methodology for the business and administrative sciences
Research methodology for the business and administrative sciences
by 
Welman, J. C. (Johannes Christiaan), 1959-2003.
Format: 
Electronic Resources
Publication Date 
2002 2001
Excerpt: 
Research methodology for the business and administrative sciences / Welman, J. C. (Johannes
Available: Copies:
86. 
Cover image for Instructor's manual and test bank to accompany Research design explained, fourth edition
Instructor's manual and test bank to accompany Research design explained, fourth edition
Instructor's manual and test bank to accompany Research design explained, fourth edition
by 
Mitchel, Mark.
Format: 
Books
Publication Date 
2001
Excerpt: 
Instructor's manual and test bank to accompany Research design explained, fourth edition / Mitchel
Available: Copies:
87. 
Cover image for Conducting research in human geography : theory, methodology and practice
Conducting research in human geography : theory, methodology and practice
by 
Kitchin, Rob.
Format: 
Books
Publication Date 
2000
Excerpt: 
Conducting research in human geography : theory, methodology and practice / Kitchin, Rob.
Available: Copies:
88. 
Cover image for Marketing research : a practical approach for the new Millennium
Marketing research : a practical approach for the new Millennium
by 
Hair, Joseph F.
Format: 
Books
Publication Date 
2000
Excerpt: 
Marketing research : a practical approach for the new Millennium / Hair, Joseph F.
Available: Copies:
89. 
Cover image for Reasoning & writing well : a rhetoric, research guide, reader, and handbook
Reasoning & writing well : a rhetoric, research guide, reader, and handbook
by 
Dietsch, Betty M.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99044207.html
Publisher description http://catdir.loc.gov/catdir/description/mh024/99044207.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Reasoning & writing well : a rhetoric, research guide, reader, and handbook / Dietsch, Betty M.
Available: Copies:
90. 
Cover image for Introductory statistics and research design for behavioural sciences. Vol. 2
Introductory statistics and research design for behavioural sciences. Vol. 2
Introductory statistics and research design for behavioural sciences. Vol. 2
by 
Huysamen, G. K.
Format: 
Books
Publication Date 
1976
Excerpt: 
Introductory statistics and research design for behavioural sciences. Vol. 2 / Huysamen, G. K.
Available: Copies:
91. 
Cover image for Strategies of qualitative inquiry
Strategies of qualitative inquiry
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156612-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156612-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156612-d.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
92. 
Cover image for Re-visioning television : policy, strategy and models for the sustainable development of community television in South Africa
Re-visioning television : policy, strategy and models for the sustainable development of community television in South Africa
by 
Hadland, Adrian.
http://www.hsrcpress.ac.za/full_title_info.asp?id=2171
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0714/2007332262-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0714/2007332262-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Human Sciences Research Council. Society, Culture and Identity Research Programme.
Available: Copies:
93. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Research handbooks in business and management series
Available: Copies:
94. 
Cover image for Finding work : employment experiences of South African graduates
Finding work : employment experiences of South African graduates
by 
Moleke, Percy.
Format: 
Books
Publication Date 
2006
Excerpt: 
HSRC research monograph (Human Sciences Research Council. Employment and Economic Policy Research
Available: Copies:
96. 
Cover image for South Africa's leading managers, 2007
South Africa's leading managers, 2007
South Africa's leading managers, 2007
by 
Corporate Research Foundation (South Africa)
Format: 
Books
Publication Date 
2007
Excerpt: 
South Africa's leading managers, 2007 / Corporate Research Foundation (South Africa)
Available: Copies:
97. 
Cover image for The best companies to work for in South Africa.
The best companies to work for in South Africa.
The best companies to work for in South Africa.
by 
Corporate Research Foundation (South Africa)
Format: 
Books
Publication Date 
2005
Excerpt: 
The best companies to work for in South Africa. Corporate Research Foundation (South Africa)
Available: Copies:
98. 
Cover image for South-Western training for organizations
South-Western training for organizations
South-Western training for organizations
by 
O'Connor, Bridget N., 1952-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1513/96117069-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/96117069-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/96117069-d.html
Format: 
Books
Publication Date 
1996
Excerpt: 
Office Systems Research Assoc. model curriculum series.
Available: Copies:
99. 
Cover image for Advertising in the news : paid-for content and the South African print media
Advertising in the news : paid-for content and the South African print media
by 
Hadland, Adrian.
http://www.hsrcpress.co.za
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0837/2008556364-d.html
Format: 
Books
Publication Date 
2007
Excerpt: 
Human Sciences Research Council. Society, Culture and Identity Research Programme.
Available: Copies:
100. 
Cover image for Baba : men and fatherhood in South Africa
Baba : men and fatherhood in South Africa
by 
Richter, Linda M.
http://www.hsrcpress.ac.za/
Book review (H-Net) http://www.h-net.org/review/hrev-a0f5w9-aa
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0730/2006432236-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0668/2006432236-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
Human Sciences Research Council. Child, Youth and Family Development Research Programme.
Available: Copies:
101. 
Cover image for South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005
South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005
by 
Shisana, Olive.
Link to this resource
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007327107.html
http://www.hsrcpress.ac.za/index.asp
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-d.html
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
Centre for AIDS Development, Research and Evaluation.
Available: Copies:
104. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
105. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
are updated research references and online resources, as well as a brand-new chapter on the creative
Available: Copies:
106. 
Cover image for The creative thinking handbook : your step-by-step guide to problem solving in business
The creative thinking handbook : your step-by-step guide to problem solving in business
by 
Griffiths, Chris, author.
Format: 
Books
Publication Date 
2022
Excerpt: 
thinking skills and help find brilliant solutions for any professional challenge. Based on research and
Available: Copies:
107. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2021
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
108. 
Cover image for Social media marketing
Social media marketing
by 
Tuten, Tracy L., 1967- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
social media marketing research and practice. 11 new case studies have been added to the 'Case Zone
Available: Copies:
109. 
Cover image for Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
Everyday people, extraordinary leadership : how to make a difference regardless of your title, role, or authority
by 
Kouzes, James M., 1945- author.
Format: 
Books
Publication Date 
2021
Excerpt: 
. Everyday People, Extraordinary Leadership draws on the authors' deep well of research and practical
Available: Copies:
110. 
Cover image for The advanced game narrative toolbox
The advanced game narrative toolbox
by 
Heussner, Tobias, editor.
https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=2029921&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2019
Excerpt: 
Why authentic diversity, consultants and research are needed in narrative design -- Writing romance
Available: Copies:
111. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
redandyellow https://www.redandyellow.co.za/textbook/
Format: 
Books
Publication Date 
2018 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
112. 
Cover image for Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
Media studies. Volume 3, Media content and media audiences
by 
Fourie, Pieter J. (Pieter Jacobus), 1950- editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
; Questionnaire surveys in media research; Field research in media studies ; Measuring media audiences
Available: Copies:
113. 
Cover image for The craft of criticism : critical media studies in practice
The craft of criticism : critical media studies in practice
by 
Kackman, Michael, editor.
Format: 
Books
Publication Date 
2018
Excerpt: 
research. Together, the chapters in this collection give media critics a complete toolbox of essential
Available: Copies:
114. 
Cover image for Fashion : design course
Fashion : design course
by 
Faerm, Steven, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
profiles: lifestyle -- Analysis of advertisements -- 2. Design foundations -- Research -- Design
Available: Copies:
115. 
Cover image for Professional communication : deliver effective written, spoken and visual messages
Professional communication : deliver effective written, spoken and visual messages
by 
English, Jane, author, editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
, and conducting and managing Internet research.
Available: Copies:
116. 
Cover image for Fashion trend forecasting
Fashion trend forecasting
by 
Holland, Gwyneth, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Fashion trends then and now -- The trend industry -- Trend basics -- Trend research -- Trend
Available: Copies:
117. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W., author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing research -- Statistical methods.
Available: Copies:
118. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
119. 
Cover image for UX for the web : build websites for user experience and usability
UX for the web : build websites for user experience and usability
by 
Ritter, Marli
Format: 
Books
Publication Date 
2017
Excerpt: 
Foundation -- Research and Analyze 6 Create a UX Strategy -- Users and Content 7 Bring Your UX Strategy to
Available: Copies:
120. 
Cover image for Keywords for media studies
Keywords for media studies
by 
Ouellette, Laurie, editor.
Format: 
Books
Publication Date 
2017
Excerpt: 
Media Studies is an essential tool that introduces key terms, research traditions, debates, and their
Available: Copies:
121. 
Cover image for Organisational behaviour : global and Southern African perspectives
Organisational behaviour : global and Southern African perspectives
Organisational behaviour : global and Southern African perspectives
by 
Robbins, Stephen P., 1943- author.
Format: 
Books
Publication Date 
2016
Excerpt: 
: Appendices, glossary and index. Research methodology ; Comprehensive cases.
Available: Copies:
122. 
Cover image for Marketing management
Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
information and forecasting demand -- Conducting marketing research -- Creating long-term loyalty
Available: Copies:
123. 
Cover image for Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
Experiential marketing : secrets, strategies, and success stories from the world's greatest brands
by 
Smith, Kerry, 1963- author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1214897&site=ehost-live
Format: 
Books
Publication Date 
2016
Excerpt: 
. Using hundreds of case studies, exclusive research, and interviews with more than 150 global brands
Available: Copies:
124. 
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
research. What is user research? -- What isn't user research / -- How many users do you need? -- How to ask
Available: Copies:
125. 
Cover image for Architecting experience : a marketing science and digital analytics handbook
Architecting experience : a marketing science and digital analytics handbook
by 
Wheeler, Scot R.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=e020mww&AN=1170699&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
Digital and Direct Marketing Master's programs and professionals in IT, Research, and Marketing.
Available: Copies:
126. 
Cover image for Creating a brand identity : a guide for designers
Creating a brand identity : a guide for designers
by 
Slade, Catharine, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
Branding basics -- Brand anatomy -- Brand strategy -- The design process -- Research -- Analysis
Available: Copies:
127. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
, positioning, and the value proposition -- 7. Advertising research -- 8. Planning advertising and integrated
Available: Copies:
128. 
Cover image for Design thinking for visual communication
Design thinking for visual communication
by 
Ambrose, Gavin, author.
Cover image http://www.netread.com/jcusers2/bk1388/714/9781472572714/image/lgcover.9781472572714.jpg
Format: 
Books
Publication Date 
2015
Excerpt: 
Stages of thinking. Define ; Research ; Ideate ; Prototype ; Select ; Implement ; Learn -- Research
Available: Copies:
129. 
Cover image for Marketing fashion : strategy, branding and promotion
Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1077610&site=ehost-live
Format: 
Books
Publication Date 
2015
Excerpt: 
planning : Marketing research ; Market research methods ; Market trends ; Planning and strategy
Available: Copies:
130. 
Cover image for The effects of representation of xenophobia on the Sowetan newspaper brand
The effects of representation of xenophobia on the Sowetan newspaper brand
The effects of representation of xenophobia on the Sowetan newspaper brand
by 
Ntshiqa, Asanda.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
131. 
Cover image for Consumer behavior
Consumer behavior
by 
Schiffman, Leon G. (DE-588)154336181
Inhaltsverzeichnis
Format: 
Books
Publication Date 
2015
Excerpt: 
Motivation research (Marketing)
Available: Copies:
133. 
Cover image for Gender based programmes final report
Gender based programmes final report
Gender based programmes final report
by 
Sibeko, M.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
Marketing research.
Available: Copies:
134. 
Cover image for An investigation into how to change the negative perception of the taxi industry that has been portrayed by media
An investigation into how to change the negative perception of the taxi industry that has been portrayed by media
An investigation into how to change the negative perception of the taxi industry that has been portrayed by media
by 
Motsumi, Nthabiseng Mmathabo.
Format: 
Computer file
Publication Date 
2015
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
135. 
Cover image for A study into the recent popularity of corsets
A study into the recent popularity of corsets
A study into the recent popularity of corsets
by 
Jobson, Ellen Kelly.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research.
Available: Copies:
137. 
Cover image for Creating shared value and brand sustainability : a South African advertising industry analysis
Creating shared value and brand sustainability : a South African advertising industry analysis
Creating shared value and brand sustainability : a South African advertising industry analysis
by 
Barnard, Wilhemina.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
139. 
Cover image for A study on why a person brand becomes more popular after ...
A study on why a person brand becomes more popular after ...
A study on why a person brand becomes more popular after ...
by 
Madiba, Mfundo.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Marketing research.
Available: Copies:
142. 
Cover image for An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
An exploration of the perceived perceptions of Panarottis "authentic Italianism" in Johannesburg Cresta Mall
by 
Mbatha, Lethukuthula Ayanda.
Format: 
Manuscript
Publication Date 
2015
Excerpt: 
Consumers -- Research -- South Africa -- Johannesburg.
Available: Copies:
144. 
Cover image for Fashion Branding and Consumer Behaviors : Scientific Models
Fashion Branding and Consumer Behaviors : Scientific Models
by 
Choi, Tsan-Ming, editor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=693739
Format: 
Books
Publication Date 
2014
Excerpt: 
-Ming Choi -- Luxury fashion branding: literature review, research trends, and research agenda / Tsan
Available: Copies:
146. 
Cover image for Brand influences on gender roles in home and child care
Brand influences on gender roles in home and child care
Brand influences on gender roles in home and child care
by 
Pasiya, Malwande.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
147. 
Cover image for The effects of the rapidly internationalising South African fashion industry
The effects of the rapidly internationalising South African fashion industry
The effects of the rapidly internationalising South African fashion industry
by 
Maduna, Gugulethu.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
148. 
Cover image for Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
Gender stereotypes : the portrayal of mothers in food television advertisements
by 
Gumede, Nozipho.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
149. 
Cover image for How clothing colour affects personal brand communiction and perception
How clothing colour affects personal brand communiction and perception
How clothing colour affects personal brand communiction and perception
by 
Mokoena, Kamogelo.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research -- South Africa.
Available: Copies:
150. 
Cover image for 50 shades of black : what does it mean to be beautiful and dark skinned today
50 shades of black : what does it mean to be beautiful and dark skinned today
50 shades of black : what does it mean to be beautiful and dark skinned today
by 
Mokoena, Lotang.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
151. 
Cover image for Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
Media portrayals of gender stereotypes in cereal box character
by 
Katz, Georgina.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
152. 
Cover image for Is game simulation adding value towards brand management and leadership in adolescents?
Is game simulation adding value towards brand management and leadership in adolescents?
Is game simulation adding value towards brand management and leadership in adolescents?
by 
Digue, Sarah-Ann.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
153. 
Cover image for The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
The artist as a physical brand : do audiences have a reaction to artists' dress attire?
by 
Muhwati, Olga.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research.
Available: Copies:
154. 
Cover image for Could the black diamond spending culture have an impact on a brand's health?
Could the black diamond spending culture have an impact on a brand's health?
Could the black diamond spending culture have an impact on a brand's health?
by 
Kodisang, Lebogang.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
155. 
Cover image for The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
The eye of the driver : an analysis of what men and women see in luxury cars
by 
Pougnet, Jacqueline.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
156. 
Cover image for The impact of a city brand on the perceptions of its creative sector
The impact of a city brand on the perceptions of its creative sector
The impact of a city brand on the perceptions of its creative sector
by 
Rees, Rhiannon.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Marketing research.
Available: Copies:
157. 
Cover image for Does crime deter local tourists from visiting Johannesburg?
Does crime deter local tourists from visiting Johannesburg?
Does crime deter local tourists from visiting Johannesburg?
by 
Wilby, Sigrun Elizabeth.
Format: 
Manuscript
Publication Date 
2014
Excerpt: 
Consumers -- Research -- South Africa -- Johannesburg.
Available: Copies:
159. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
success. This first section shows how to research products, understand consumer behavior, analyze
Available: Copies:
160. 
Cover image for eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
eMarketing : the essential guide to marketing in a digital world
by 
Stokes, Rob (eMarketing specialist)
Format: 
Books
Publication Date 
2013 2011
Excerpt: 
marketing strategy -- BrandsEye voucher -- Instant Africa voucher -- Market research -- Content marketing
Available: Copies:
161. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
, targeting and positioning -- Marketing research and information management -- Product decisions -- Branding
Available: Copies:
162. 
Cover image for Mobile marketing : an hour a day
Mobile marketing : an hour a day
by 
Pasqua, Rachel.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=531677&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
-- Chart the future forward -- Research firms -- SMS aggregators -- Mobile web resources -- Mobile app
Available: Copies:
163. 
Cover image for Measuring marketing : 110+ key metrics every marketer needs
Measuring marketing : 110+ key metrics every marketer needs
by 
Davis, John, 1960 February 17- author.
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing research.
Available: Copies:
164. 
Cover image for Designing brand identity : an essential guide for the whole branding team
Designing brand identity : an essential guide for the whole branding team
by 
Wheeler, Alina.
E-book - Full text from Dawsonera. To print, you will need to select one page at a time
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9781118418741
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1302/2012020851-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1212/2012020851-d.html
Format: 
Books
Publication Date 
2013
Excerpt: 
brand. From research and analysis through brand strategy, design development through application design
Available: Copies:
165. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
166. 
Cover image for Collecting and interpreting qualitative materials
Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Format: 
Books
Publication Date 
2013
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
167. 
Cover image for The graphic designer's business survival guide
The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: 
Books
Publication Date 
2013
Excerpt: 
-pitch research -- Honing presentation skills -- Overcoming jitters -- 6. Effective business writing : the
Available: Copies:
168. 
Cover image for Creating a successful fashion collection
Creating a successful fashion collection
by 
Faerm, Steven.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1506/2011937051-d.html
Format: 
Books
Publication Date 
2012
Excerpt: 
your graduate collect : The academic year ; The collection ; Inspiration and research ; Color and
Available: Copies:
169. 
Cover image for Advertising and promotions : an integrated brand approach
Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
brand promotion -- Market segmentation, positioning, and the value proposition -- Research in
Available: Copies:
170. 
Cover image for Teaching about the future
Teaching about the future
by 
Bishop, Peter C.
EBSCOhost https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=475311&site=ehost-live&scope=site
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Books
Publication Date 
2012
Excerpt: 
-- Choosing a domain -- Primary research -- Secondary research -- Approach -- Research supports framework
Available: Copies:
171. 
Cover image for Drawing basics and video game art : classic to cutting edge art techniques for winning video game design
Drawing basics and video game art : classic to cutting edge art techniques for winning video game design
by 
Solarski, Chris, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
metaphors ; Mind-map, research, and mood board ; Thumbnail development ; Final character drawing and model
Available: Copies:
172. 
Cover image for Professional communication : deliver effective written, spoken and visual messages
Professional communication : deliver effective written, spoken and visual messages
by 
English, Jane.
Format: 
Books
Publication Date 
2012
Excerpt: 
plagiarism -- The research journey: An introduction to research -- Academic proposal and dissertation or
Available: Copies:
173. 
Cover image for Architects' data
Architects' data
by 
Neufert, Ernst.
Format: 
Books
Publication Date 
2012
Excerpt: 
; Holiday/weekend cabins ; Motels ; Camping -- Education and research : Children's daycare ; Playgrounds
Available: Copies:
174. 
Cover image for Using MIS
Using MIS
by 
Kroenke, David M., 1948-
Format: 
Books
Publication Date 
2011
Excerpt: 
new technologies, and respond to recent research.
Available: Copies:
176. 
Cover image for Graphic design thinking : beyond brainstorming
Graphic design thinking : beyond brainstorming
by 
Lupton, Ellen.
Format: 
Books
Publication Date 
2011
Excerpt: 
-of-the-pants approaches to more formal research tools, such as focus groups and co-design. At the book's core are
Available: Copies:
177. 
Cover image for Using mixed methods : frameworks for an integrated methodology
Using mixed methods : frameworks for an integrated methodology
by 
Plowright, David.
Format: 
Books
Publication Date 
2011
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
178. 
Cover image for Approach and language
Approach and language
by 
Ambrose, Gavin, author.
Format: 
Books
Publication Date 
2011
Excerpt: 
: Lawrence Zeegen ; Student exercise : Context -- Ideas. Research ; Idea generation ; Idea mapping
Available: Copies:
179. 
Cover image for Fashion : design course
Fashion : design course
by 
Faerm, Steven.
Format: 
Books
Publication Date 
2010
Excerpt: 
profiles: lifestyle -- Analysis of advertisements -- 2. Design foundations -- Research -- Design
Available: Copies:
180. 
Cover image for Fashion forecasting
Fashion forecasting
by 
Brannon, Evelyn L.
Format: 
Books
Publication Date 
2010
Excerpt: 
; The look : design concepts and style direction -- Marketplace dynamics. Consumer research ; Sales
Available: Copies:
181. 
Cover image for Fashion design
Fashion design
by 
Bye, Elizabeth.
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Research -- Lifestyle -- Inspiration -- Technological influences on fashion design -- Line concept
Available: Copies:
182. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Combining a rich blend of research, best practice and policy, Strategic Information Systems
Available: Copies:
183. 
Cover image for How to create a portfolio & get hired : a guide for graphic designers and illustrators
How to create a portfolio & get hired : a guide for graphic designers and illustrators
by 
Taylor, Fig.
Format: 
Books
Publication Date 
2010
Excerpt: 
; Television and film ; Computer games development ; Greeting cards -- Research and cold-calling. Why research
Available: Copies:
185. 
Cover image for Graphic design school : the principles and practices of graphic design
Graphic design school : the principles and practices of graphic design
by 
Dabner, David.
Format: 
Books
Publication Date 
2010
Excerpt: 
Introduction -- Unit I : Research and early concepts. Basics of research ; Linear reasoning/lateral
Available: Copies:
186. 
Cover image for The Center for Creative Leadership handbook of leadership development
The Center for Creative Leadership handbook of leadership development
by 
Van Velsor, Ellen.
04 lizenzfrei
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=019006446&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
recent research from CCL and its best thinking in the field of leadership development. This important
Available: Copies:
187. 
Cover image for Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
Principles of marketing : global and southern African perspectives
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
institutions have adapted the text by integrating recent Southern African research results, data, examples and
Available: Copies:
188. 
Cover image for The magic garment : principles of costume design
The magic garment : principles of costume design
by 
Cunningham, Rebecca, author.
Format: 
Books
Publication Date 
2009 1989
Excerpt: 
Understanding stage costumes -- Understanding the play -- Doing research -- The designer's tools
Available: Copies:
189. 
Cover image for Sexy web design
Sexy web design
Sexy web design
by 
Stocks, Elliot Jay.
Format: 
Books
Publication Date 
2009 2008
Excerpt: 
Interfaces are sexy -- Research -- Structure -- Navigation and interaction -- Aesthetics
Available: Copies:
190. 
Cover image for Why we buy : the science of shopping
Why we buy : the science of shopping
by 
Underhill, Paco.
Sample text http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-s.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1107/2010483248-d.html
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing research.
Available: Copies:
191. 
Cover image for Developing a collection
Developing a collection
by 
Renfrew, Elinor.
Format: 
Books
Publication Date 
2009
Excerpt: 
What is a collection? How to start a collection ; Research and development ; The team ; Showing the
Available: Copies:
192. 
Cover image for Key marketing metrics : the 50+ metrics every manager needs to know
Key marketing metrics : the 50+ metrics every manager needs to know
by 
Farris, Paul W.
Table of contents http://catdir.loc.gov/catdir/toc/fy0906/2009367202.html
Table of contents http://www.gbv.de/dms/zbw/58325909X.pdf
Format: 
Books
Publication Date 
2009
Excerpt: 
Marketing research.
Available: Copies:
193. 
Cover image for New media : culture and image
New media : culture and image
by 
Fuery, Kelli.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038393.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017065556&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/2008038393-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/2008038393-d.html
Format: 
Regular print
Publication Date 
2009
Excerpt: 
used as research tools. An inter-disciplinary approach is taken that spans a number of fields
Available: Copies:
194. 
Cover image for Mastering fashion marketing
Mastering fashion marketing
by 
Jackson, Tim, 1963-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-b.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy0912/2008045140-t.html
Format: 
Books
Publication Date 
2009
Excerpt: 
The customer and fashion consumption -- Marketing research and information for fashion -- Fashion
Available: Copies:
195. 
Cover image for Not everyone gets a trophy : how to manage Generation Y
Not everyone gets a trophy : how to manage Generation Y
by 
Tulgan, Bruce.
Format: 
Books
Publication Date 
2009
Excerpt: 
Compiling years of research, including interviews with Gen Yers (those born between 1978 and 1990
Available: Copies:
196. 
Cover image for Handbook of innovation systems and developing countries : building domestic capabilities in a global setting
Handbook of innovation systems and developing countries : building domestic capabilities in a global setting
by 
Lundvall, Bengt-Ã…ke, 1941-
Format: 
Books
Publication Date 
2009
Excerpt: 
inclusive innovation systems in developing countries: challenges for IS research / Tilman Altenburg
Available: Copies:
197. 
Cover image for The animator's survival kit
The animator's survival kit
by 
Williams, Richard, 1933-
Format: 
Books
Publication Date 
2009
Excerpt: 
animators - Making changes - 'Say! Say!' - Voice recording - Hook ups - Research - Editing - Believe in your
Available: Copies:
200. 
Cover image for How does challenger brand thinking enhance strategic sport sponsorship
How does challenger brand thinking enhance strategic sport sponsorship
How does challenger brand thinking enhance strategic sport sponsorship
by 
Loxton, Guy.
Format: 
Manuscript
Publication Date 
2009
Excerpt: 
Marketing research.
Available: Copies:
201. 
Cover image for The animator's survival kit
The animator's survival kit
by 
Williams, Richard, 1933-
Format: 
Video disc
Publication Date 
2009 2001
Excerpt: 
; 'Say! Say!' ; Voice recording ; Hook ups ; Research ; Editing ; Believe in your material -- Review
Available: Copies:
202. 
Cover image for The advertised mind : groundbreaking insights into how our brains respond to advertising
The advertised mind : groundbreaking insights into how our brains respond to advertising
by 
Du Plessis, Erik.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0810/2008005803.html
Format: 
Books
Publication Date 
2008
Excerpt: 
Human information processing -- Research.
Available: Copies:
203. 
Cover image for Exploring the elements of design
Exploring the elements of design
by 
Evans, Poppy, 1949-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0714/2007012902.html
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Managing effective design -- Research and visual communication -- Media for communication artists -- From
Available: Copies:
204. 
Cover image for Personality not included : why companies lose their authenticity--and how great brands get it back
Personality not included : why companies lose their authenticity--and how great brands get it back
by 
Bhargava, Rohit.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0812/2008008582.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0814/2008008582-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
: Taking Theory Further: Master List of Guides and Tools by Chapter -- Note on Research: Or How to Claim a
Available: Copies:
205. 
Cover image for The study skills handbook
The study skills handbook
by 
Cottrell, Stella.
Format: 
Books
Publication Date 
2008
Excerpt: 
.R.E.A.M. strategy for learning -- Working with others -- Research skills -- E-learning, technology and personalised
Available: Copies:
206. 
Cover image for Human communication : principles and contexts
Human communication : principles and contexts
by 
Tubbs, Stewart L., 1943-
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0745/2007039376-d.html
Format: 
Books
Publication Date 
2008
Excerpt: 
and contexts of communication studies. The award-winning authors link theory and research with
Available: Copies:
208. 
Cover image for Collecting and interpreting qualitative materials
Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Klappentext
Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007031743.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016311629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2008
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
209. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
advertising strategy -- Research : gathering information for advertising planning -- Marketing and advertising
Available: Copies:
210. 
Cover image for The avant-garde silhouette and the artistic influence on fashion
The avant-garde silhouette and the artistic influence on fashion
The avant-garde silhouette and the artistic influence on fashion
by 
Nxumalo, Ntombi.
Format: 
Manuscript
Publication Date 
2008
Excerpt: 
Marketing research.
Available: Copies:
211. 
Cover image for Developing effective assessment in higher Education : a practical guide
Developing effective assessment in higher Education : a practical guide
by 
Bloxham, Sue.
Format: 
Electronic Resources
Publication Date 
2007
Excerpt: 
research literature on assessment.
Available: Copies:
214. 
Cover image for Understanding the theory and design of organizations
Understanding the theory and design of organizations
by 
Daft, Richard L.
Format: 
Books
Publication Date 
2007
Excerpt: 
examples and research alongside time-tested information. While organization studies and real world examples
Available: Copies:
215. 
Cover image for Visual communication : integrating media, art and science
Visual communication : integrating media, art and science
by 
Williams, Rick.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0634/2005933987-d.html
Format: 
Books
Publication Date 
2007 2006
Excerpt: 
overview of the most advanced thinking and research about visual communication, teaching readers how to
Available: Copies:
216. 
Cover image for Putting people in the picture : visual methodologies for social change
Putting people in the picture : visual methodologies for social change
by 
De Lange, Naydene.
Format: 
Books
Publication Date 
2007
Excerpt: 
Social sciences -- Research -- Congresses.
Available: Copies:
217. 
Cover image for Buyer behaviour : understanding consumer psychology and marketing
Buyer behaviour : understanding consumer psychology and marketing
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2007
Excerpt: 
Consumers -- Research.
Available: Copies:
218. 
Cover image for How to write great copy : learn the unwritten rules of copywriting
How to write great copy : learn the unwritten rules of copywriting
by 
Gettins, Dominic.
Books24x7 http://www.books24x7.com/marc.asp?bookid=18789
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Format: 
Electronic Resources
Publication Date 
2006
Excerpt: 
Rule One: Know Your Target Market; Rule Two: Do Research; Rule Three: Answer The Brief; Rule Four
Available: Copies:
219. 
Cover image for Ideas are free : how the idea revolution is liberating people and transforming organizations
Ideas are free : how the idea revolution is liberating people and transforming organizations
by 
Robinson, Alan G.
View this content on BiblioBoard.
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Format: 
Electronic Resources
Publication Date 
2006 2005
Excerpt: 
Based on extensive research with hundreds of companies around the world and in every major field
Available: Copies:
220. 
Cover image for Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2006
Excerpt: 
Marketing research.
Available: Copies:
222. 
Cover image for Constructing a good dissertation : a practical guide to finishing a Master's, MBA or PhD on schedule
Constructing a good dissertation : a practical guide to finishing a Master's, MBA or PhD on schedule
Constructing a good dissertation : a practical guide to finishing a Master's, MBA or PhD on schedule
by 
Hofstee, Erik.
Format: 
Books
Publication Date 
2006
Excerpt: 
Research -- South Africa -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
223. 
Cover image for The furniture of Carlo Mollino
The furniture of Carlo Mollino
by 
Ferrari, Fulvio, 1945-
Format: 
Books
Publication Date 
2006
Excerpt: 
architecture. Through his extensive artistic research, he was able to combine various contrasting forms of
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224. 
Cover image for Foundations of marketing
Foundations of marketing
by 
Jobber, David, 1947-
Format: 
Books
Publication Date 
2006
Excerpt: 
behaviour. -- 4. Marketing research and information systems. -- 5. Market segmentation, targeting and
Available: Copies:
225. 
Cover image for The international handbook of creativity
The international handbook of creativity
by 
Kaufman, James C.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0512/2005012974.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0733/2005012974-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0632/2005012974-d.html
Format: 
Books
Publication Date 
2006
Excerpt: 
-speaking countries / Development of creativity research in Chinese societies : a comparison of mainland China, Taiwan
Available: Copies:
226. 
Cover image for Social psychology
Social psychology
by 
Baron, Robert A.
Format: 
Books
Publication Date 
2006
Excerpt: 
for others to follow. Impeccable research, comprehensive coverage and superb writing are the hallmarks
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228. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
-- Decision support systems and marketing research -- Product decisions -- Product concepts -- Developing and
Available: Copies:
229. 
Cover image for TV commercials : how to make them, or, how big is the boat?
TV commercials : how to make them, or, how big is the boat?
by 
Cury, Ivan.
ebrary http://site.ebrary.com/id/10128001
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Taylor & Francis http://www.tandfebooks.com/isbn/9780080479019
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Animation -- 8 Research -- 9 Specialists -- Main Production Staff -- Director -- Producer -- Assistant and
Available: Copies:
230. 
Cover image for Finding your way in academic writing
Finding your way in academic writing
Finding your way in academic writing
by 
Henning, Elizabeth.
Format: 
Books
Publication Date 
2005
Excerpt: 
Introduction: Using writing as performance of knowledge -- Structuring the writing of your research
Available: Copies:
231. 
Cover image for Guts! : companies that blow the door off business-as-usual
Guts! : companies that blow the door off business-as-usual
by 
Freiberg, Kevin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
of research, the Freibergs provide a behind-the-scenes look at these leaders and their companies
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232. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
marketing research -- Emerging markets -- Multinational market regions and market groups -- Global marketing
Available: Copies:
233. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
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Publication Date 
2005
Excerpt: 
opportunity ; Research brings opportunities ; The fresh meat opportunity ; The natural instinct ; The
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234. 
Cover image for Assessing the efficiency of Chase Software in the Johannesburg-based agency
Assessing the efficiency of Chase Software in the Johannesburg-based agency
Assessing the efficiency of Chase Software in the Johannesburg-based agency
by 
Whiting, Taryn Louise.
Format: 
Computer file
Publication Date 
2005
Excerpt: 
Marketing rsearch -- South Africa.
Available: Copies:
235. 
Cover image for Marketing to moviegoers : a handbook of strategies used by major studios and independents
Marketing to moviegoers : a handbook of strategies used by major studios and independents
by 
Marich, Robert.
Format: 
Books
Publication Date 
2005
Excerpt: 
integrated publicity campaigns, and conducting consumer research - for each film that will inspire confidence
Available: Copies:
236. 
Cover image for State of the nation : South Africa 2004-2005
State of the nation : South Africa 2004-2005
State of the nation : South Africa 2004-2005
by 
Habib, Adam.
Link to this resource
Format: 
Books
Publication Date 
2005
Excerpt: 
Human Sciences Research Council ; Global,
Available: Copies:
237. 
Cover image for Brand sense : build powerful brands through touch, taste, smell, sight, and sound
Brand sense : build powerful brands through touch, taste, smell, sight, and sound
by 
Lindström, Martin, 1970-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/2004056438-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy052/2004056438.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0631/2004056438-d.html
Format: 
Books
Publication Date 
2005
Excerpt: 
exclusively for this book by Millward Brown, one of the largest business research institutions in the world
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238. 
Cover image for James McNeill Whistler.
James McNeill Whistler.
Format: 
Books
Publication Date 
2005
Excerpt: 
Demonstrates the four periods of the painters life from the research period in which the artist was
Available: Copies:
239. 
Cover image for How to get a PhD : a handbook for students and their supervisors
How to get a PhD : a handbook for students and their supervisors
by 
Phillips, Estelle, 1928-
Format: 
Books
Publication Date 
2005
Excerpt: 
-- How not to get a PhD -- How to do research -- The form of a PhD thesis -- The PhD process -- How to
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240. 
Cover image for Completing your thesis : a practical guide
Completing your thesis : a practical guide
Completing your thesis : a practical guide
by 
Bak, Nelleke.
Format: 
Books
Publication Date 
2004
Excerpt: 
Research -- Methodology.
Available: Copies:
241. 
Cover image for Organizational culture and leadership
Organizational culture and leadership
by 
Schein, Edgar H.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004002764.html
Cover http://swbplus.bsz-bw.de/bsz11387040xcov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
, Schein draws on a wide range of contemporary research to redefine culture, offers new information on the
Available: Copies:
242. 
Cover image for Head First design patterns
Head First design patterns
by 
Freeman, Eric, 1965-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=415229&site=ehost-live
Format: 
Electronic Resources
Publication Date 
2004
Excerpt: 
Using research in neurobiology, cognitive science and learning theory, this text loads patterns
Available: Copies:
243. 
Cover image for Communication design : principles, methods, and practice
Communication design : principles, methods, and practice
by 
Frascara, Jorge.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0421/2004018346.html
Format: 
Books
Publication Date 
2004
Excerpt: 
cutting-edge research, this primer is a springboard to integrated, contemporary communication design
Available: Copies:
244. 
Cover image for Place : a short introduction
Place : a short introduction
by 
Cresswell, Tim.
Table of contents http://catdir.loc.gov/catdir/toc/ecip049/2003021515.html
Format: 
Books
Publication Date 
2004
Excerpt: 
concept of place has been mobilized in research. Teaching and learning aids include an annotated
Available: Copies:
245. 
Cover image for Marketing
Marketing
by 
Lamb, Charles W.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0621/2004555467-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
Decision-Making and marketing Research -- Segmenting and Targeting Markets -- Positioning the Firm and its
Available: Copies:
246. 
Cover image for State of the nation : South Africa 2003-2004
State of the nation : South Africa 2003-2004
by 
Habib, Adam.
Format: 
Books
Publication Date 
2004
Excerpt: 
Human Sciences Research Council ; Global,
Available: Copies:
247. 
Cover image for The university of learning : [beyond quality and competence
The university of learning : [beyond quality and competence
by 
Bowden, John A.
Format: 
Books
Publication Date 
2004 1998
Excerpt: 
. 2. What does it take to learn? -- Ch. 3. Approaches to learning -- Ch. 4. Learning and research
Available: Copies:
248. 
Cover image for Advertising : principles & practice
Advertising : principles & practice
by 
Wells, William, 1926-
Format: 
Books
Publication Date 
2003
Excerpt: 
. Advertising background, planning, and strategy -- The consumer audience -- Account planning and research
Available: Copies:
249. 
Cover image for Added Value : the alchemy of brand-led growth
Added Value : the alchemy of brand-led growth
by 
Sherrington, Mark.
View this book online, via DawsonERA, both on- and off-campus
Table of contents https://www.loc.gov/catdir/enhancements/fy1609/2003043143-t.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol052/2003043143.html
Publisher description http://catdir.loc.gov/catdir/description/hol032/2003043143.html
Format: 
Books
Publication Date 
2003
Excerpt: 
propositions: a semiotic alternative to traditional advertising research / Levi-Strauss: a business in denial
Available: Copies:
250. 
Cover image for Collecting and interpreting qualitative materials
Collecting and interpreting qualitative materials
by 
Denzin, Norman K.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/2002156613-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/2002156613-d.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/98008868-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/98008868-b.html
Format: 
Books
Publication Date 
2003
Excerpt: 
Social sciences -- Research -- Methodology.
Available: Copies:
251. 
Cover image for Persuasive communication
Persuasive communication
by 
Stiff, James B. (James Brian)
Sample text http://catdir.loc.gov/catdir/enhancements/fy0651/2002007093-s.html
Table of contents http://catdir.loc.gov/catdir/toc/fy034/2002007093.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2002007093-b.html
Publisher description http://catdir.loc.gov/catdir/description/guilford051/2002007093.html
Format: 
Books
Publication Date 
2003
Excerpt: 
understanding of quantitative research methods, this is an ideal text for advanced undergraduate- and graduate
Available: Copies:
252. 
Cover image for Public relations : South African perspectives
Public relations : South African perspectives
Public relations : South African perspectives
by 
Rensburg, Ronél S.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Public relations research -- Ethics, public relations and society.
Available: Copies:
253. 
Cover image for Great graphics on a budget : creating cutting-edge work for less
Great graphics on a budget : creating cutting-edge work for less
by 
Dixon, Simon, 1969-
Format: 
Books
Publication Date 
2003
Excerpt: 
Design and the Budget -- Budget Doesn't Mean Cheap -- It Is Not All One Color -- Research Pays Off
Available: Copies:
254. 
Cover image for The NewMediaReader
The NewMediaReader
by 
Wardrip-Fruin, Noah.
ebrary http://site.ebrary.com/id/10225253
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009891931&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://swbplus.bsz-bw.de/bsz103954783inh.htm
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=009891931&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Pavilion, 1972 -- Cybernated Art / Nam June Paik, 1966 -- A Research Center for Augmenting Human Intellect
Available: Copies:
255. 
Cover image for Harvard business review on the innovative enterprise.
Harvard business review on the innovative enterprise.
Harvard business review on the innovative enterprise.
Format: 
Books
Publication Date 
2003
Excerpt: 
Research, Industrial.
Available: Copies:
256. 
Cover image for The media student's book
The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Industries -- Case study: the music industry, technology and synergy -- Research -- Production organisation
Available: Copies:
257. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
by incorporating concepts from academic research, consulting activities, and best corporate cases
Available: Copies:
258. 
Cover image for No place like home : a Black Briton's journey through the American South
No place like home : a Black Briton's journey through the American South
by 
Younge, Gary.
Table of contents http://catdir.loc.gov/catdir/toc/fy035/2002023330.html
Format: 
Books
Publication Date 
2002
Excerpt: 
research, wit, and social commentary." "This examination of the South gives a fresh perspective on race
Available: Copies:
259. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Information technology and marketing research -- Consumer behavior -- Business markets and organizational
Available: Copies:
260. 
Cover image for Marketing plans that work
Marketing plans that work
by 
McDonald, Malcolm.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=012930759&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/els031/2001043345.html
Format: 
Books
Publication Date 
2002
Excerpt: 
-- Marketing objectives and strategies -- Marketing research and forecasting -- The marketing audit : customers
Available: Copies:
261. 
Cover image for Leadership : enhancing the lessons of experience
Leadership : enhancing the lessons of experience
by 
Hughes, Richard L., 1946-
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2001052217.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/2001052217.html
Format: 
Books
Publication Date 
2002
Excerpt: 
theory and research to their real-life experiences.
Available: Copies:
262. 
Cover image for The complete guide to self-publishing
The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
selection, research, book design and manufacture, advertising, marketing, publicity, promotion, and
Available: Copies:
263. 
Cover image for How to succeed in your master's and doctoral studies : a South African guide and resource book
How to succeed in your master's and doctoral studies : a South African guide and resource book
by 
Mouton, J. (Johann)
Format: 
Books
Publication Date 
2001
Excerpt: 
Research -- Methodology -- Handbooks, manuals, etc.
Available: Copies:
264. 
Cover image for Internet marketing : readings and online resources
Internet marketing : readings and online resources
by 
Richardson, Paul, 1962-
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00056868.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00056868.html
Format: 
Books
Publication Date 
2001
Excerpt: 
-- Interactivity and community -- Business-to-business Internet marketing -- Internet marketing research -- The
Available: Copies:
265. 
Cover image for Biological psychology
Biological psychology
by 
Kalat, James W.
Format: 
Books
Publication Date 
2001
Excerpt: 
for Neuroscience Policies on the Use of Animals and Human Subjects in Neuroscience Research.
Available: Copies:
266. 
Cover image for Raindance writer's lab : write and sell the hot screenplay
Raindance writer's lab : write and sell the hot screenplay
by 
Grove, Elliot.
Table of contents http://catdir.loc.gov/catdir/toc/els031/2001273857.html
Publisher description http://catdir.loc.gov/catdir/description/els031/2001273857.html
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
and legal contracts -- Writing exercises illustrated with a video clip -- Hyperlinks for research and
Available: Copies:
267. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001032676.html
Format: 
Books
Publication Date 
2001
Excerpt: 
draw on ten years of empirical research to show how to transform a workforce and create a very real
Available: Copies:
268. 
Cover image for Consumer behavior
Consumer behavior
by 
Blackwell, Roger D.
Format: 
Books
Publication Date 
2001
Excerpt: 
Marketing research.
Available: Copies:
269. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-- Developing marketing opportunities and strategies. Marketing research and information systems -- Consumer
Available: Copies:
270. 
Cover image for Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
Self-promotion online : marketing your creative services using web sites, e-mail, and digital portfolios
by 
Benun, Ilise, 1961-
Format: 
Books
Publication Date 
2001
Excerpt: 
research. -- 8. Working on the web. -- Section 4.: The complete online marketing plan: 8. Fitting online
Available: Copies:
272. 
Cover image for Handbook of children and the media
Handbook of children and the media
by 
Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format: 
Books
Publication Date 
2001
Excerpt: 
's media behavior and some educational implications / Research on sex in the media : what do we know about
Available: Copies:
273. 
Cover image for Organizational behavior
Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
-centered organizations and skills -- Research methods in organizational behavior -- Managing diversity: releasing every
Available: Copies:
274. 
Cover image for Successful direct marketing methods
Successful direct marketing methods
by 
Stone, Bob, 1918-2007.
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00067572.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh042/00067572.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00067572.html
Inhaltsverzeichnis Successful direct marketing methods
Format: 
Books
Publication Date 
2001
Excerpt: 
. 21. Innovation through creativity and testing -- Ch. 22. Research for direct marketers -- Appendix
Available: Copies:
275. 
Cover image for Rules of thumb for business writers
Rules of thumb for business writers
by 
Wienbroer, Diana Roberts.
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99074660.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/99074660.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99074660.html
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00033920.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00033920.html
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Research on the Internet Crediting Outside Sources Recurring Projects Long-term Projects Collaborative
Available: Copies:
276. 
Cover image for Corporate communication strategy
Corporate communication strategy
Corporate communication strategy
by 
Steyn, Benita.
Format: 
Books
Publication Date 
2000
Excerpt: 
Strategic management of corporate communication ; Research as a strategic tool ; Environmental
Available: Copies:
277. 
Cover image for The rise of the network society
The rise of the network society
by 
Castells, Manuel, 1942-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009108723&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2000
Excerpt: 
research in the USA, Asia, Latin America, and Europe, Castells, formulates a systematic theory of the
Available: Copies:
278. 
Cover image for College writing skills
College writing skills
by 
Langan, John, 1942-
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Writing a résumé and job application letter -- Using the library and the inernet -- Writing a research
Available: Copies:
279. 
Cover image for On writing : a memoir of the craft
On writing : a memoir of the craft
by 
King, Stephen, 1947-
Sample text http://catdir.loc.gov/catdir/enhancements/fy0641/00030105-s.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/00030105.html
Publisher description http://catdir.loc.gov/catdir/description/simon032/00030105.html
Format: 
Books
Publication Date 
2000
Excerpt: 
writers. He also describes his approach to research. King concludes by including a list of nearly a
Available: Copies:
280. 
Cover image for McQuail's mass communication theory
McQuail's mass communication theory
by 
McQuail, Denis.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0657/00698196-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
and research traditions -- Audience formation and experience -- pt. 6 Effects. The effect research
Available: Copies:
281. 
Cover image for The McGraw-Hill reader : issues across the disciplines
The McGraw-Hill reader : issues across the disciplines
by 
Muller, Gilbert H., 1941-
Table of contents http://catdir.loc.gov/catdir/toc/mh023/99033123.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/99033123.html
Format: 
Books
Publication Date 
2000
Excerpt: 
. Guide to research.
Available: Copies:
282. 
Cover image for The gendered cyborg : a reader
The gendered cyborg : a reader
by 
Kirkup, Gill.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0650/99016255-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
current research / Jennifer González -- Between monsters, goddesses and cyborgs: feminist confrontations
Available: Copies:
283. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Marketing research and information systems -- Consumer behavior -- Business
Available: Copies:
284. 
Cover image for How the Web was born : the story of the World Wide Web
How the Web was born : the story of the World Wide Web
by 
Gillies, James.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0637/2001274436-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0724/2001274436-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0637/2001274436-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
European Organization for Nuclear Research.
Available: Copies:
285. 
Cover image for Handbook of creativity
Handbook of creativity
by 
Sternberg, Robert J.
Table of contents http://catdir.loc.gov/catdir/toc/cam025/98035205.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=3298452
Publisher description http://catdir.loc.gov/catdir/description/cam029/98035205.html
Format: 
Books
Publication Date 
1999
Excerpt: 
/ Raymond S. Nickerson -- Prodigies and creativity / Michael J.A. Howe -- Fifty years of creativity research
Available: Copies:
286. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
through marketing research -- Emerging markets -- Multinational market regions and market groups -- Global
Available: Copies:
287. 
Cover image for Lying : moral choice in public and private life
Lying : moral choice in public and private life
Lying : moral choice in public and private life
by 
Bok, Sissela.
Publisher description http://catdir.loc.gov/catdir/description/random041/2002284002.html
Format: 
Books
Publication Date 
1999
Excerpt: 
science research -- Paternalistic lies -- Lies to the sick and dying -- Conclusion -- Appendix. Excerpts
Available: Copies:
288. 
Cover image for Researching communications : a practical guide to methods in media and cultural analysis
Researching communications : a practical guide to methods in media and cultural analysis
by 
Deacon, David.
Format: 
Books
Publication Date 
1999
Excerpt: 
Communication -- Research.
Available: Copies:
289. 
Cover image for Advertising to children : concepts and controversies
Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0656/99006231-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
advertising impacts the children themselves." "Advertising to Children presents research designed to stimulate
Available: Copies:
290. 
Cover image for Excellence in advertising : the IPA guide to best practice
Excellence in advertising : the IPA guide to best practice
by 
Butterfield, Leslie, 1952-
Table of contents http://catdir.loc.gov/catdir/toc/els033/99043468.html
Publisher description http://catdir.loc.gov/catdir/description/els033/99043468.html
Format: 
Books
Publication Date 
1999
Excerpt: 
qualitative research : a researcher's perspective / Roddy Glen -- Creative briefing / Gary Duckworth
Available: Copies:
291. 
Cover image for Strategy pure and simple II : how winning companies dominate their competitors
Strategy pure and simple II : how winning companies dominate their competitors
by 
Robert, Michel, 1941-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html
Format: 
Books
Publication Date 
1998
Excerpt: 
"Drawing on his 20 years of pioneering research and work with some 400 top companies, Robert
Available: Copies:
292. 
Cover image for The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
The new marketing : building strong marketing strategies in South Africa today
by 
Burgess, Steven M.
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research -- South Africa.
Available: Copies:
293. 
Cover image for Truth, lies, and advertising : the art of account planning
Truth, lies, and advertising : the art of account planning
by 
Steel, Jon.
Table of contents http://catdir.loc.gov/catdir/toc/onix04/97040334.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley042/97040334.html
Publisher description http://catdir.loc.gov/catdir/description/wiley033/97040334.html
Format: 
Books
Publication Date 
1998
Excerpt: 
: Uncovering the Truth and Stimulating Creative Ideas through Research -- The Fisherman's Guide: The Importance
Available: Copies:
294. 
Cover image for The competitive advantage of nations : with a new introduction
The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Sample text http://catdir.loc.gov/catdir/samples/simon031/98009584.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0631/98009584-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=1549549&custom_att_2=simple_viewer
Contributor biographical information http://catdir.loc.gov/catdir/bios/simon051/98009584.html
Publisher description http://catdir.loc.gov/catdir/description/simon033/98009584.html
Format: 
Books
Publication Date 
1998 1990
Excerpt: 
"Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the
Available: Copies:
295. 
Cover image for Marketing magic : success stories from South Africas's top marketers
Marketing magic : success stories from South Africas's top marketers
Marketing magic : success stories from South Africas's top marketers
by 
Dorrian, A. P. (A. Paul)
Format: 
Books
Publication Date 
1998
Excerpt: 
Marketing research New product development Buyer behaviour.
Available: Copies:
296. 
Cover image for Mass media, towards the millennium : the South African handbook of mass communication
Mass media, towards the millennium : the South African handbook of mass communication
by 
De Beer, A. S. (Arrie)
Format: 
Books
Publication Date 
1998
Excerpt: 
management ; Mass media research ; Career and training opportunities ; Media policy ; Trends in information
Available: Copies:
297. 
Cover image for Under the radar : talking to today's cynical consumer
Under the radar : talking to today's cynical consumer
by 
Bond, Jonathan, 1957-
Table of contents http://catdir.loc.gov/catdir/toc/onix01/97024519.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley046/97024519.html
Publisher description http://catdir.loc.gov/catdir/description/wiley0310/97024519.html
Inhaltsverzeichnis Under the radar
Format: 
Books
Publication Date 
1998
Excerpt: 
You'll learn all about cutting-edge research techniques KB & P and other front-running agencies
Available: Copies:
298. 
Cover image for The competitive advantage of nations : with a new introduction
The competitive advantage of nations : with a new introduction
by 
Porter, Michael E., 1947-
Format: 
Books
Publication Date 
1998
Excerpt: 
Based on research in ten leading trading nations, The Competitive Advantage of Nations offers the
Available: Copies:
299. 
Cover image for Advertising communications & promotion management
Advertising communications & promotion management
by 
Rossiter, John R.
Table of contents http://swbplus.bsz-bw.de/bsz061199036inh.htm
Format: 
Regular print
Publication Date 
1997
Excerpt: 
. Media Plan Implementation -- 18. Advertising Strategy Research -- 19. Concept Development Research, MJTs
Available: Copies:
300. 
Cover image for Marketing aesthetics : the strategic management of brands, identity, and image
Marketing aesthetics : the strategic management of brands, identity, and image
by 
Schmitt, Bernd.
Sample text http://catdir.loc.gov/catdir/samples/simon031/97009426.html
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0630/97009426-t.html
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Publication Date 
1997
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research tools for aesthetics management -- Protecting aesthetics and identity -- Global identity
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Denzin, Norman K.
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Lincoln, Yvonna S.
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Cant, M. C. (Michael Colin), 1957- editor.
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Human Sciences Research Council.
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Independent Institute of Education. Vega School of Brand Leadership.
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Marketing research.
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