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1. 
Cover image for Fundamentals of selling : customers for life
by 
Futrell, Charles.
Format: 
Books
Publication Date 
2002
Excerpt: 
Fundamentals of selling : customers for life / Futrell, Charles.
Available: Copies:
2. 
Cover image for ABC's of relationship selling
by 
Futrell, Charles.
Format: 
Books
Publication Date 
2000
Excerpt: 
ABC's of relationship selling / Futrell, Charles.
Available: Copies:
3. 
Cover image for Selling the wheel : choosing the best way to sell for you, your company, and your customers
by 
Cox, Jeff, 1951-
Format: 
Books
Publication Date 
2000
Excerpt: 
Selling the wheel : choosing the best way to sell for you, your company, and your customers / Cox
Available: Copies:
4. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Digital
Available: Copies:
5. 
Cover image for Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Strategy -- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct
Available: Copies:
6. 
Cover image for C# 9.0 in a nutshell : the definitive reference
by 
Albahari, Joseph, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
"When you have questions about C# 9.0 or .NET 5, this best-selling guide has the answers you need
Available: Copies:
7. 
Cover image for Design elements : understanding the rules and knowing when to break them : a visual communication manual
by 
Samara, Timothy, author.
Format: 
Books
Publication Date 
2020
Excerpt: 
"A new and updated 3rd Edition of Rockport's best-selling Design Elements, a visually rich and
Available: Copies:
by 
Van Heerden, Neels, 1957-
Format: 
Books
Publication Date 
2019
Excerpt: 
planning -- Advertising -- Media management -- Personal selling: a relational approach -- Sales promotion
Available: Copies:
9. 
Cover image for Research design : qualitative, quantitative, and mixed methods approaches
by 
Creswell, John W., author.
Format: 
Books
Publication Date 
2018
Excerpt: 
"This best-selling text pioneered the comparison of qualitative, quantitative, and mixed method
Available: Copies:
10. 
Cover image for Marketing management
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2016
Excerpt: 
mobile -- Managing personal communications: direct and database marketing and personal selling
Available: Copies:
11. 
Cover image for Metric pattern cutting for women's wear
by 
Aldrich, Winifred, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
software offered by CAD suppliers This best-selling textbook still remains the essential purchase for
Available: Copies:
12. 
Cover image for Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Format: 
Books
Publication Date 
2015
Excerpt: 
, and branded entertainment -- 17. Integrating direct marketing and personal selling -- 18. Public
Available: Copies:
13. 
Cover image for Marketing fashion : strategy, branding and promotion
by 
Posner, Harriet, author.
Format: 
Books
Publication Date 
2015
Excerpt: 
; Personal selling -- Careers in fashion marketing : Professional skills ; Career choices ; Work placements
Available: Copies:
14. 
Cover image for Marketing communication : an integrated approach
by 
Koekemoer, Ludi.
Format: 
Books
Publication Date 
2014
Excerpt: 
-- Advertising -- Advertising creativity -- Advertising media and media planning -- Personal selling -- Shopper
Available: Copies:
15. 
Cover image for Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
-- 15. Advertising and Public Relations -- 16. Personal Selling and Sales Promotion -- 17. Direct and
Available: Copies:
16. 
Cover image for Read me : 10 lessons for writing great copy
by 
Horberry, Roger.
Format: 
Books
Publication Date 
2014
Excerpt: 
's problem, solve the customer's -- Not telling stories, selling stories: the power of narrative to convince
Available: Copies:
17. 
Cover image for Creative strategy in advertising
by 
Drewniany, Bonnie L., author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Creativity : unexpected but relevant selling messages -- Branding : identity and image strategy
Available: Copies:
18. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Sponsorships -- 22 Packaging, Point-of-Perchase Communications, and Signage -- 23 Personal Selling.
Available: Copies:
19. 
Cover image for Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
. It discusses the tools at a copywriter's command--creating a distinctive brand voice, telling stories
Available: Copies:
20. 
Cover image for Game changers : the evolution of advertising
by 
Russell, Peter, editor.
Format: 
Books
Publication Date 
2013
Excerpt: 
world. Eye witness: Lee Clow -- Hearts and minds: the selling of politics. Eye witness: Lord Bell
Available: Copies:
21. 
Cover image for Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
advertising -- Public relations and selling -- Public relations and research -- The practice of public
Available: Copies:
22. 
Cover image for Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Publications ; Proposals as a marketing tool -- Selling strategies : What is selling? ; Selling services versus
Available: Copies:
23. 
Cover image for Advertising and promotions : an integrated brand approach
by 
Semenik, Richard J.
Format: 
Books
Publication Date 
2012
Excerpt: 
direct marketing and personal selling -- Public relations, influencer marketing, and corporate
Available: Copies:
24. 
Cover image for The advertising concept book : think now, design later : a complete guide to creative ideas, strategies and campaigns
by 
Barry, Pete (Pete S.)
Format: 
Books
Publication Date 
2012
Excerpt: 
selling your work -- The student book -- Conclusion.
Available: Copies:
25. 
Cover image for UnMarketing : stop marketing. Start engaging
by 
Stratten, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
BUSINESS & ECONOMICS -- Sales & Selling.
Available: Copies:
26. 
Cover image for The Adobe Photoshop Lightroom 4 book for digital photographers
by 
Kelby, Scott.
Format: 
Books
Publication Date 
2012
Excerpt: 
been the world's #1 best-selling Lightroom book. In this latest version for Lightroom 4, Scott uses his
Available: Copies:
27. 
Cover image for How to set up & run a fashion label
by 
Meadows, Toby.
Format: 
Books
Publication Date 
2012
Excerpt: 
your market -- Understanding trends -- Product and image -- Getting it made -- Selling your collection
Available: Copies:
28. 
Cover image for Couture sewing techniques
by 
Shaeffer, Claire B.
Format: 
Books
Publication Date 
2011
Excerpt: 
"Best-selling couture sewing reference that presents in clear photos and illustrations and concise
Available: Copies:
29. 
Cover image for Environment, media and communication
by 
Hansen, Anders, 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
practices -- Popular culture, nature and environmental issues -- Selling "nature/the natural" : advertising
Available: Copies:
30. 
Cover image for Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
communications strategy -- Advertising and public relations -- Personal selling and sales promotion -- Direct and
Available: Copies:
by 
Du Plessis, P. J. (Phillipus Jacobus), 1943-
Format: 
Books
Publication Date 
2010
Excerpt: 
-- Advertising -- Media management -- Personal selling -- Sales promotion -- Public relations and publicity
Available: Copies:
by 
Parkin, Michael, 1939-
Format: 
Books
Publication Date 
2010
Excerpt: 
This book "combines the expertise and international perspective of best-selling Economics author
Available: Copies:
33. 
Cover image for Adobe Photoshop CS4 for photographers : the ultimate workshop
by 
Evening, Martin.
Format: 
Electronic Resources
Publication Date 
2009
Excerpt: 
teamed up with best-selling Photoshop author Martin Evening to create this goldmine of information for
Available: Copies:
34. 
Cover image for Manga kamishibai : the art of Japanese paper theater
by 
Nash, Eric Peter.
Format: 
Books
Publication Date 
2009
Excerpt: 
-anticipated picture show - which was economically backed by selling candy, roasted chestnuts, and sweet potatoes to
Available: Copies:
by 
Shober, Dianne.
Format: 
Books
Publication Date 
2008
Excerpt: 
: language awareness in the workplace -- Selling yourself : constructing a successful CV.
Available: Copies:
37. 
Cover image for Integrated marketing communications
by 
Ouwersloot, Hans.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Personal selling -- Direct marketing and customer service: the dialogue builder -- Social, ethical and
Available: Copies:
38. 
Cover image for Contemporary advertising
by 
Arens, William F.
Format: 
Books
Publication Date 
2008
Excerpt: 
-- Relationship building : direct marketing, personal selling, and sales promotion -- Relationship building
Available: Copies:
40. 
Cover image for Frank Lloyd Wright revealed
by 
Snelling, Rebecca.
Format: 
Books
Publication Date 
2007
Excerpt: 
Frank Lloyd Wright revealed / Snelling, Rebecca.
Available: Copies:
41. 
Cover image for Brandscapes : architecture in the experience economy
by 
Klingmann, Anna.
Format: 
Books
Publication Date 
2007
Excerpt: 
architecture can use the concepts and methods of branding - not as a quick-and-easy selling tool for architects
Available: Copies:
42. 
Cover image for Understanding the theory and design of organizations
by 
Daft, Richard L.
Format: 
Books
Publication Date 
2007
Excerpt: 
Richard Daft's best-selling text, ORGANIZATION THEORY AND DESIGN, integrates the most recent
Available: Copies:
43. 
Cover image for Designing brand experiences
by 
Landa, Robin.
Format: 
Books
Publication Date 
2006
Excerpt: 
crucial to achieving business success. This dynamic new book from best-selling author Robin Landa is an
Available: Copies:
44. 
Cover image for Small business entrepreneur : guide to running a business
by 
Burke, Rory, 1952-
Format: 
Books
Publication Date 
2006
Excerpt: 
Small Business Buying A Business Buying A Franchise Family Business Working From Home Selling Techniques
Available: Copies:
45. 
Cover image for Introduction to marketing
by 
Lamb, Charles W.
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
communications -- Advertising and public relations -- Sales promotion and personal selling -- Pricing decisions
Available: Copies:
46. 
Cover image for The media and body image : if looks could kill
by 
Wykes, Maggie, 1951-
Format: 
Books
Publication Date 
2005
Excerpt: 
: selling sex and slenderness -- Starring roles : screening images -- pt. 2. From media representations to
Available: Copies:
47. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
-- Integrated marketing communications and international advertising -- Personal selling and sales management
Available: Copies:
48. 
Cover image for Advertising and promotion : an integrated marketing communications perspective
by 
Belch, George E. (George Edward), 1951-
Format: 
Books
Publication Date 
2004
Excerpt: 
Corporate Advertising -- Ch. 18. Personal Selling -- PT. 6. MONITORING, EVALUATION, AND CONTROL. Ch. 19
Available: Copies:
49. 
Cover image for The 22 irrefutable laws of advertising (and when to violate them)
by 
Newman, Michael.
Format: 
Books
Publication Date 
2004
Excerpt: 
) -- The Law of Positioning (AI Ries) -- The Law of Consistency (Ian Batey) -- The Law of Selling (Dave
Available: Copies:
by 
Lutrin, Beryl.
Format: 
Books
Publication Date 
2004
Excerpt: 
English language -- Orthography and spelling -- Study and teaching.
Available: Copies:
51. 
Cover image for The media student's book
by 
Branston, Gill.
Table of contents Kostenfrei
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Production techniques -- Distribution, promotion and selling advertising space -- Case study: the British
Available: Copies:
52. 
Cover image for $Ellebrity : my angling and tangling with famous people
by 
Lois, George.
Format: 
Books
Publication Date 
2003
Excerpt: 
-- Joe Bonanno: Portrait of a Loving Parent -- Alarmo: Animated Superhero Selling Home Security -- Greg
Available: Copies:
53. 
Cover image for Hey, Whipple, squeeze this : a guide to creating great ads
by 
Sullivan, Luke.
Format: 
Books
Publication Date 
2003
Excerpt: 
Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some
Available: Copies:
54. 
Cover image for The sales advantage : how to get it, keep it, and sell more than ever
by 
Crom, J. Oliver.
Format: 
Books
Publication Date 
2003
Excerpt: 
Selling.
Available: Copies:
55. 
Cover image for Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Format: 
Books
Publication Date 
2002
Excerpt: 
communications -- Advertising and public relations in an e-commerce world -- Personal selling, sales management
Available: Copies:
56. 
Cover image for Strategic marketing management cases
by 
Cravens, David W.
Format: 
Electronic Resources
Publication Date 
2002
Excerpt: 
Market Orientation and Organizational Learning. Enterprise Rent-A-Car: Selling the Dream (video
Available: Copies:
57. 
Cover image for The complete guide to self-publishing
by 
Ross, Tom, 1933-
Format: 
Books
Publication Date 
2002
Excerpt: 
Equalizer Selling Books the Usual Ways Nontraditional Venues for Generating More Sales Propelling Your
Available: Copies:
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
59. 
Cover image for Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
brief history Electronic commerce and the Internet revolution Online selling through the Internet
Available: Copies:
60. 
Cover image for Marketing : best practices
by 
Czinkota, Michael R.
Format: 
Books
Publication Date 
2000
Excerpt: 
-- Integrated marketing communications: advertising, promotions, and other tools -- Personal selling and sales
Available: Copies:
61. 
Cover image for Advertising to children : concepts and controversies
by 
Macklin, M. Carole.
Format: 
Books
Publication Date 
1999
Excerpt: 
look at adolescent girls and boys / Selling food to children : is fun part of a balanced breakfast
Available: Copies:
62. 
Cover image for International marketing
by 
Cateora, Philip R.
Format: 
Books
Publication Date 
1999
Excerpt: 
: special issues for the small business -- The global advertising and promotion effort -- Personal selling
Available: Copies:
63. 
Cover image for The successful marketing plan : a disciplined and comprehensive approach
by 
Hiebing, Roman G.
Format: 
Books
Publication Date 
1997
Excerpt: 
Selling/Service. Ch. 13. Promotion/Events. Ch. 14. Advertising Message. Ch. 15. Advertising Media. Ch. 16
Available: Copies:
64. 
Cover image for Services marketing
by 
Lovelock, Christopher H.
Format: 
Books
Publication Date 
1996
Excerpt: 
Public Aquarium -- Fare Combat -- Crosse & Whitewall: Cross-selling Professional Services -- Menton Bank
Available: Copies:
65. 
Cover image for Another way of telling
by 
Berger, John.
Format: 
Books
Publication Date 
1995
Excerpt: 
Another way of telling / Berger, John.
Available: Copies:
66. 
Cover image for The sponsored life : ads, TV, and American culture
by 
Savan, Leslie.
Format: 
Books
Publication Date 
1994
Excerpt: 
-- Rock rolls over -- Jean pool -- Inner tube -- Desperately selling soda -- The afterschlock -- Hip hop
Available: Copies:
67. 
Cover image for Managing brand equity : capitalizing on the value of a brand name
by 
Aaker, David A.
Format: 
Books
Publication Date 
1991
Excerpt: 
Loyalty -- Maintaining and Enhancing Loyalty -- Selling Old Customers Instead of New Ones -- Brand
Available: Copies:
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