27 Results Found
000000000000000000000000000IIE
1.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2024
Excerpt:
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
2.
by
Kotler, Philip, author.
Format:
Books
Publication Date
2021
Excerpt:
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
3.
by
Zuboff, Shoshana, 1951- author.
Format:
Books
Publication Date
2019
Excerpt:
Behavior modification -- Economic aspects.
4.
by
Marsh, Joel, author.
Format:
Books
Publication Date
2016
Excerpt:
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
5.
by
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format:
Books
Publication Date
2015
Excerpt:
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
6.
by
Kotler, Philip (Philip J.), 1931-
Format:
Books
Publication Date
2014 2013
Excerpt:
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
7.
by
Felton, George, 1947-
Format:
Books
Publication Date
2013
Excerpt:
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
8.
by
Shimp, Terence A.
Format:
Books
Publication Date
2013
Excerpt:
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
9.
by
Norman, Donald A., author.
Format:
Books
Publication Date
2013
Excerpt:
classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error
10.
by
Semenik, Richard J.
Format:
Books
Publication Date
2012
Excerpt:
environment for advertising and integrated brand promotion -- Advertising, consumer, behavior, and integrated
11.
by
Sachs, Jonah, author.
Format:
Books
Publication Date
2012
Excerpt:
Marketing -- Social aspects.
12.
by
Kotler, Philip.
Format:
Books
Publication Date
2010
Excerpt:
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
by
Worthington-Smith, Robert, 1961-
Format:
Books
Publication Date
2009
Excerpt:
The sustainability handbook : a comprehensive guide to responsible corporate behaviour and
by
Freemantle, Andy.
Format:
Books
Publication Date
2008
Excerpt:
The sustainable business handbook : a comprehensive guide to responsible corporate behaviour and
15.
by
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format:
Books
Publication Date
2008
Excerpt:
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
16.
by
Rapaille, Clotaire.
Sample text http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-s.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0626/2005058128-d.html
Format:
Books
Publication Date
2007
Excerpt:
Consumer behavior -- Psychological aspects.
17.
by
Grant, John, 1964-
NetLibrary
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
E-book - Full text from MyiLibrary
Table of contents http://catdir.loc.gov/catdir/toc/ecip068/2006005380.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=014874956&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format:
Books
Publication Date
2006
Excerpt:
Brand name products -- Social aspects.
18.
by
Baron, Robert A.
Format:
Books
Publication Date
2006
Excerpt:
Social psychology / Baron, Robert A.
19.
by
Shisana, Olive.
Link to this resource
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007327107.html
http://www.hsrcpress.ac.za/index.asp
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-d.html
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007327107.html
http://www.hsrcpress.ac.za/index.asp
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-d.html
Format:
Electronic Resources
Publication Date
2005
Excerpt:
South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005 /
20.
by
Arnould, Eric J.
Table of contents http://catdir.loc.gov/catdir/toc/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Publisher description http://catdir.loc.gov/catdir/description/mh031/2002041065.html
Format:
Books
Publication Date
2004
Excerpt:
Consumer behavior -- United States.
by
Kotler, Philip.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
markets and consumer buyer behavior -- Business markets and business buyer behavior -- Market segmentation
22.
by
Singer, Dorothy G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1154259
Table of contents http://swbplus.bsz-bw.de/bsz087115867inh.htm
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0734/00009006-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0658/00009006-d.html
Format:
Books
Publication Date
2001
Excerpt:
's social interactions / The media and children's fears, anxieties, and perceptions of danger / Effects of
23.
by
Kreitner, Robert.
Format:
Electronic Resources
Publication Date
2001
Excerpt:
Organizational behavior / Kreitner, Robert.
24.
by
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format:
Books
Publication Date
2000
Excerpt:
Introduction to marketing -- The marketing environment and social responsibility -- International
25.
by
Fay, Brian.
Format:
Books
Publication Date
1996
Excerpt:
Contemporary philosophy of social science : a multicultural approach / Fay, Brian.
by
Assael, Henry.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=006929337&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/94030946-d.html
Format:
Books
Publication Date
1995
Excerpt:
Consumer behavior and marketing action / Assael, Henry.
27.
by
Certeau, Michel de.
Format:
Books
Publication Date
1984
Excerpt:
Social history.