understanding of people and an awareness of their needs, the text moves through the creative process step by

-achievers different? His answer is that we pay too much attention to what successful people are like, and too little

Uncommon practice : people who deliver a great brand experience / Smith, Shaun.

demonstrates how people can stop undermining themselves and what happens when they do--freely and fully putting

-- Creative briefing : the creative perspective / Steve Henry -- Getting the best out of people in advertising

between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut