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Strategic brand management : a European perspective

Keller, Kevin Lane, 1956-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=024635694&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

2012

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Typography sketchbooks

Heller, Steven.

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Publication Date

2011

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Analysis in qualitative research

Boeije, Hennie, 1966-

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Publication Date

2010

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Marketing communications : a brand narrative approach

Dahlén, Micael.

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Publication Date

2010

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The fortune at the bottom of the pyramid : eradicating poverty through profits

Prahalad, C. K.

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Related website with videos available: http://www.whartonsp.com/Prahalad

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Electronic Resources

Publication Date

2010

Excerpt:

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Strategic information systems management

Grant, Kevin, 1968-

View this book online, via DawsonERA, both on- and off-campus
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2010

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Consumer behavior

Schiffman, Leon G.

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Publication Date

2010

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The Center for Creative Leadership handbook of leadership development

Van Velsor, Ellen.

04 lizenzfrei
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2010

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Information is beautiful

McCandless, David.

lizenzfrei
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Books

Publication Date

2009

Excerpt:

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10.

Economic development

Todaro, Michael P.

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Books

Publication Date

2009

Excerpt:

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11.

New media : culture and image

Fuery, Kelli.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038393.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017065556&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Regular print

Publication Date

2009

Excerpt:

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12.

The disappearance of objects : New York art and the rise of the postmodern city

Shannon, Joshua, 1972-

Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008039276.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017317516&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://tocs.kubikat.org/rco/b00/344/b00344257m-toc.pdf
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Books

Publication Date

2009

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13.

Strategic brand management : building, measuring, and managing brand equity

Keller, Kevin Lane, 1956-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip079/2007003552.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016319388&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

2008

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14.

The new strategic brand management : creating and sustaining brand equity long term

Kapferer, Jean-Noël.

Klappentext
Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0727/2007037849.html
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2008

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15.

Reborn : journals and notebooks, 1947-1963

Sontag, Susan, 1933-2004.

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Publication Date

2008

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16.

The craft of research

Booth, Wayne C.

ebrary http://site.ebrary.com/id/10288700
Table of contents http://catdir.loc.gov/catdir/toc/ecip082/2007042761.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017038462&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2008

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17.

Corporate responsibility : a critical introduction

Blowfield, Mick.

Table of contents http://catdir.loc.gov/catdir/enhancements/fy0910/2007050160-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016213973&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2008

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18.

Brand enigma : decoding the secrets of your brand

Bruce, Duncan, 1951-

Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/ecip0827/2008038615.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017031234&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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19.

Taking brand initiative : how companies can align strategy, culture, and identity through corporate branding

Hatch, Mary Jo.

Table of contents http://catdir.loc.gov/catdir/toc/fy0803/2007049669.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016520976&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0808/2007049669-b.html

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Publication Date

2008

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20.

Interpretive description

Thorne, Sally E. (Sally Elizabeth), 1951-

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Publication Date

2008

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21.

Graphic design : the new basics

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html
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Books

Publication Date

2008

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0725/2007033805.html">http://catdir

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22.

The mind of the market : compassionate apes, competitive humans, and other tales from evolutionary economics

Shermer, Michael.

Inhaltsverzeichnis
Sample text http://catdir.loc.gov/catdir/enhancements/fy0828/2007022784-s.html
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Publication Date

2008

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23.

The future of the Internet and how to stop it

Zittrain, Jonathan (Jonathan L.), 1969-

Table of contents only http://catdir.loc.gov/catdir/toc/ecip086/2007050361.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0828/2007050361-d.html
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Publication Date

2008

Excerpt:

appliances, software as service, and perfect enforcement -- The lessons of Wikipedia -- pt. 3. Solutions

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24.

The non-designer's design book : design and typographic principles for the visual novice

Williams, Robin, 1953- author.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016404583&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Manuscript

Publication Date

2008

Excerpt:

Table of contents <a href="http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc

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25.

Collecting and interpreting qualitative materials

Denzin, Norman K.

Klappentext
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Klappentext
Table of contents http://catdir.loc.gov/catdir/toc/ecip0724/2007031743.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016311629&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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26.

Scoring points : how Tesco continues to win customer loyalty

Humby, Clive.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0815/2008013334.html
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Publication Date

2008 2007

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27.

Indie publishing : how to design and produce your own book

Lupton, Ellen.

Table of contents http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016702344&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Books

Publication Date

2008

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Table of contents <a href="http://catdir.loc.gov/catdir/toc/ecip0816/2008017325.html">http://catdir

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28.

AS media studies : the essential introduction for AQA

Rayner, Philip, 1947-

Table of contents http://catdir.loc.gov/catdir/toc/ecip085/2007048270.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016519366&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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29.

Vertigo : a century of multimedia art from futurism to the Web

Celant, Germano.

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=018993313&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA

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2008

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30.

The power of unreasonable people : how social entrepreneurs create markets that change the world

Elkington, John, 1949-

Table of contents http://catdir.loc.gov/catdir/toc/fy0804/2007030382.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016389412&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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2008

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31.

Visual methodologies : an introduction to the interpretation of visual materials

Rose, Gillian, 1962-

Table of contents http://catdir.loc.gov/catdir/toc/fy0708/2006927695.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016250998&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://www3.ub.tu-berlin.de/ihv/001769217.pdf
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Publication Date

2007

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32.

The French romantics : literature and the visual arts, 1800-1840

Wakefield, David (David F.)

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016506453&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Table of contents http://tocs.kubikat.org/rco/b00/332/b00332078m-toc.pdf
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2007

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33.

Project management for dummies

Portny, Stanley E. (Stanley Erwin)

MyiLibrary http://www.myilibrary.com?id=72217
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0827/2006934832-t.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=016326792&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Electronic Resources

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2007

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34.

Measuring marketing : 103 key metrics every marketer needs

Davis, John, 1960 February 17-

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35.

The conscience of a liberal

Krugman, Paul R.

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36.

Marketing research

Aaker, David A.

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37.

Leadership brand : developing customer-focused leaders to drive performance and build lasting value

Ulrich, David, 1953-

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38.

Services marketing : people, technology, strategy

Lovelock, Christopher H.

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39.

New venture creation : entrepreneurship for the 21st century

Timmons, Jeffry A.

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40.

Online marketing : a customer-led approach

Gay, Richard.

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41.

Graphic design : a new history

Eskilson, Stephen, 1964-

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42.

Marketing research : tools & techniques

Bradley, Nigel, 1958-

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43.

Mapping ICT access in South Africa

Tlabela, Kholadi.

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44.

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

Grant, John, 1964-

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45.

The brand gap : how to bridge the distance between business strategy and design : a whiteboard overview

Neumeier, Marty.

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46.

Convergence culture : where old and new media collide

Jenkins, Henry, 1958-

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47.

Don't make me think! : a common sense approach to Web usability

Krug, Steve, author.

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48.

What great paintings say : [from the Bayeaux Tapestry to Diego Rivera]

Hagen, Rose-Marie.

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49.

Meggs' history of graphic design

Meggs, Philip B.

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50.

Marketing management

Kotler, Philip.

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Gender trouble : feminism and the subversion of identity

Butler, Judith, 1956-

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52.

Introduction to marketing

Lamb, Charles W.

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managing products -- Services and nonprofit organization marketing -- Distribution decisions -- Marketing

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53.

Kellogg on branding : the marketing faculty of the Kellogg School of Management

Tybout, Alice M.

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54.

Understanding HIV/AIDS stigma : a theoretical and methodological analysis

Deacon, Harriet.

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55.

Africa's media, democracy, and the politics of belonging

Nyamnjoh, Francis B., 1961-

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Beauty and art, 1750-2000

Prettejohn, Elizabeth.

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57.

Worldwide identity : inspired design from forty countries

Peters, Robert L. (Robert Lloyd), 1954-

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The media and body image : if looks could kill

Wykes, Maggie, 1951-

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59.

The inventor's guide to trademarks and patents

Fellenstein, Craig.

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Creative type : a sourcebook of classic and contemporary letterforms

Jong, Cees de.

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The good corporate citizen : pursuing sustainable business in South Africa

Freemantle, Andy.

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62.

The power of identity

Castells, Manuel, 1942-

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63.

Advanced entrepreneurship

Rwigema, Henry.

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Ten deadly marketing sins : signs and solutions

Kotler, Philip.

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's product and service policies need tightening -- Your company's brand-building and communication skills are

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Jonathan Strange & Mr Norrell

Clarke, Susanna.

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66.

How brands become icons : the principles of cultural branding

Holt, Douglas B.

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67.

The sport business future

Smith, Aaron, 1972-

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68.

The art of the Incredibles

Vaz, Mark Cotta.

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69.

Sport design : four elements

Asensio, Paco.

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70.

The pirate inside : building a challenger brand culture within yourself and your organization

Morgan, Adam, 1969-

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71.

The NewMediaReader

Wardrip-Fruin, Noah.

ebrary http://site.ebrary.com/id/10225253
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72.

History after apartheid : visual culture and public memory in a democratic South Africa

Coombes, Annie E.

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73.

Strategic and competitive analysis : methods and techniques for analyzing business competition

Fleisher, Craig S.

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74.

Corporate reputation and competitiveness

Davies, Gary, 1946-

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75.

The theory of industrial organization

Tirole, Jean.

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76.

Rules of play : game design fundamentals

Tekinbaş, Katie Salen.

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77.

How come your brand isn't working hard enough? : the essential guide to brand management

Cheverton, Peter.

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78.

The leadership experience

Daft, Richard L.

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79.

Business ethics in Africa

Rossouw, Deon.

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80.

The fall of advertising and the rise of PR

Ries, Al.

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2002

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81.

Operations management : strategy and analysis

Krajewski, Lee J.

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2002

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. Scheduling -- Appendix 1. Normal distribution -- Appendix 2. Table of random numbers -- CD-ROM supplements

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82.

Marketing plans that work

McDonald, Malcolm.

Table of contents http://catdir.loc.gov/catdir/toc/els031/2001043345.html
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2002

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83.

Semiotics : the basics

Chandler, Daniel.

Klappentext
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84.

Sociology and the environment : a critical introduction to society, nature, and knowledge

Irwin, Alan, 1955-

Table of contents http://www.mannlib.cornell.edu/cgi-bin/toc.cgi?4031101
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2001

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85.

African oral literature : functions in contemporary contexts

International Conference on Oral Literature in Africa (3rd : 1998 : Centre for African Studies, University of Cape Town)

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86.

Effective behavior in organizations : cases, concepts, and student experiences

Cohen, Allan R.

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2001

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87.

No-copy advertising

Dzamic, Lazar.

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2001

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88.

Child health for all : a manual for southern Africa

Kibel, Maurice A.

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2001

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Child health services -- Africa, Southern -- Handbooks, manuals, etc.

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89.

International financial management

Eun, Cheol S.

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90.

Global marketing : foreign entry, local marketing & global management

Johansson, Johny K.

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91.

The elements of style

Strunk, William, 1869-1946.

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92.

Marketing through mud and dust

Kuzwayo, Muzi.

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93.

The rise of the network society

Castells, Manuel, 1942-

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94.

Living strategy : putting people at the heart of corporate purpose

Gratton, Lynda.

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95.

Principles of internet marketing

Hanson, Ward A.

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96.

The computer in the visual arts

Spalter, Anne Morgan.

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1999

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97.

The dream society : how the coming shift from information to imagination will transform your business

Jensen, Rolf, 1942-

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1999

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98.

Applied statistics for business and economics : an essentials version

Webster, Allen.

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1998

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99.

Essential manager's manual

Heller, Robert, 1932-2012.

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1998

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100.

Introduction to information systems

O'Brien, James A., 1936-

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1997

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101.

Services marketing

Lovelock, Christopher H.

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1996

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Services marketing / Lovelock, Christopher H.

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102.

A handbook of personnel management practice

Armstrong, Michael, 1928-

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1996

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103.

Cultural studies and communications

Curran, James.

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1996

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104.

Consumer behavior and marketing action

Assael, Henry.

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1995

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105.

Strategic market management

Aaker, David A.

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1995

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106.

Marketing in travel and tourism

Middleton, Victor T. C.

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1994

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107.

Practical Ethics

Singer, Peter, 1946-

Table of contents http://catdir.loc.gov/catdir/toc/cam029/92023819.html
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1993

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108.

American feminist thought at century's end : a reader

Kauffman, Linda S., 1949-

Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=005288238&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
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Publication Date

1993

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109.

The Contest of meaning : critical histories of photography

Bolton, Richard, 1956-

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Publication Date

1989

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Keller, Kevin Lane, 1956-

(3)

Aaker, David A.

(2)

Castells, Manuel, 1942-

(2)

Kotler, Philip.

(2)

Lovelock, Christopher H.

(2)

Lupton, Ellen.

(2)

Purvis, Alston W., 1943-

(2)

American Institute of Graphic Arts.

(1)

Apéria, Tony.

(1)

Armstrong, Michael, 1928-

(1)

Asensio, Paco.

(1)

Assael, Henry.

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Bensoussan, Babette E.

(1)

Blowfield, Mick.

(1)

Boeije, Hennie, 1966-

(1)

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(1)

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Bradley, Nigel, 1958-

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Bruce, Duncan, 1951-

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Celant, Germano.

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Center for Creative Leadership.

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Daft, Richard L. Leadership.

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Human Sciences Research Council. Research Programme on Social Cohesion and Identity.

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International Conference on Oral Literature in Africa (3rd : 1998 : Centre for African Studies, University of Cape Town)

(1)

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(1)

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(1)

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Maryland Institute, College of Art.

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(1)

McDaniel, Carl D.

(1)

McDonald, Malcolm.

(1)

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(1)

Meggs, Philip B. History of graphic design.

(1)

Middleton, Victor T. C.

(1)

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(1)

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(13)

(7)

Brand name products -- Management.

(6)

Brand name products.

(5)

Management.

(5)

Marketing -- Management.

(5)

Corporate image.

(4)

Internet.

(4)

Markenpolitik.

(4)

Strategisches Management.

(4)

United States.

(4)

Consumer behavior.

(3)

Corporate culture.

(3)

Creative ability in business.

(3)

(3)

(3)

(3)

(3)

(3)

Mass media and culture.

(3)

Mass media.

(3)

Popular culture.

(3)

Strategic planning.

(3)

Strategisch management.

(3)

(3)

(2)

(2)

(2)

(2)

(2)

Brand name products -- Planning.

(2)

Brand name products -- Psychological aspects.

(2)

(2)

(2)

(2)

(2)

(2)

(2)

Developing countries.

(2)

(2)

(2)

(2)

(2)

Handbooks and manuals.

(2)

Information society.

(2)

Information technology -- Social aspects.

(2)

Informationsgesellschaft.

(2)

(2)

(2)

(2)

(2)

(2)

Motivation research (Marketing)

(2)

Produits de marque.

(2)

Professions -- Marketing.

(2)

Relations publiques.

(2)

Service industries -- Marketing.

(2)

Social responsibility of business.

(2)

Sociale aspecten.

(2)

Type and type-founding.

(2)

Unternehmen.

(2)

Visual communication.

(2)

Writing.

(2)

AIDS (Disease) -- Patients -- Mental health -- Africa, Southern.

(1)

AIDS (Disease) -- Social aspects -- Africa, Southern.

(1)

Abortus provocatus.

(1)

Administración -- Procesamiento de datos.

(1)

Aesthetics.

(1)

Africa, Southern.

(1)

Afrique du Sud -- Histoire -- 1994-

(1)

Afrique du Sud -- Politique culturelle.

(1)

Afrique du Sud -- Relations raciales.

(1)

Angewandte Ethik.

(1)

Animated films -- United States.

(1)

Animated films.

(1)

Anti-apartheid movements -- South Africa.

(1)

Arbeids- en organisatiepsychologie.

(1)

Art -- Philosophie.

(1)

Art -- Philosophy.

(1)

Art and electronics.

(1)

Art and literature -- France -- History -- 19th century.

(1)

Art and literature.

(1)

Art and society -- New York (State) -- New York -- History -- 20th century.

(1)

Art et électronique.

(1)

Art in literature.

(1)

Art par ordinateur.

(1)

Art sud-africain -- 20e siècle.

(1)

Art, American -- New York (State) -- New York -- 20th century.

(1)

Art, South African -- 20th century.

(1)

Artes gráficas.

(1)

Asistencia económica -- Países en desarrollo.

(1)

Aspects socio-économiques.

(1)

Ausstellung.

(1)

Authors, American -- 20th century -- Diaries.

(1)

Bedrijfsorganisatie.

(1)

Beeldende kunsten.

(1)

Begriff.

(1)

Benutzerorientierung.

(1)

(1)

(1)

(1)

(1)

(1)

Book design -- Handbooks, manuals, etc.

(1)

Book design -- History.

(1)

Book design.

(1)

Book industries and trade -- Handbooks, manuals, etc.

(1)

Book industries and trade.

(1)

Brand name products -- Economic aspects.

(1)

Brand name products -- Europe -- Management.

(1)

Brand name products -- Marketing.

(1)

Brand name products -- Social aspects.

(1)

Buchherstellung.

(1)

Business -- Data processing.

(1)

Business ethics -- Africa.

(1)

Business ethics.

(1)

Business forecasting.

(1)

Business intelligence.

(1)

Business.

(1)

Campagnes publicitaires -- Cas, Études de.

(1)

Caractères d'imprimerie -- Histoire.

(1)

Change.

(1)

Chateaubriand, François-René de, 1768-1848.

(1)

Child Health Services.

(1)

Child health services -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Child health services -- South Africa -- Handbooks, manuals, etc.

(1)

Child.

(1)

Children -- Diseases -- Africa, Southern -- Handbooks, manuals, etc.

(1)

Children -- Diseases -- South Africa -- Handbooks, manuals, etc.

(1)

Children -- Diseases.

(1)

Ciencias sociales -- Investigación -- Metodología.

(1)

Citizenship -- Moral and ethical aspects.

(1)

Commercial art -- History.

(1)

Commercial statistics.

(1)

Commerciële organisatie.

(1)

Communicatie.

(1)

Communication in management.

(1)

Communication in marketing.

(1)

Communication in politics -- Africa.

(1)

Communication in politics.

(1)

Communication politique -- Afrique.

(1)

Communication.

(1)

Competition, International.

(1)

Computer art.

(1)

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(1)

Computer games -- Programming.

(1)

Computer.

(1)

Computeranimation.

(1)

Computergraphik (Kunst)

(1)

Computers and civilization.

(1)

Computers.

(1)

Concurrentie.

(1)

Conference papers and proceedings.

(1)

Consommateurs -- Comportement.

(1)

Consumer behaviour.

(1)

Consumer research.

(1)

Consumers -- Examinations, questions, etc.

(1)

Consumers, Black -- South Africa.

(1)

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(1)

Corporate identity.

(1)

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(1)

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(1)

Corporations -- Public relations.

(1)

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(1)

Culture.

(1)

Culturele aspecten.

(1)

Customer loyalty programs -- Case studies.

(1)

Customer relations -- Management.

(1)

Customer services -- Marketing.

(1)

(1)

(1)

(1)

(1)

(1)

(1)

(1)

Developing countries -- Economic conditions.

(1)

Developing countries -- Economic policy.

(1)

Diensten.

(1)

Dienstensector.

(1)

Dienstleistung.

(1)

Dienstleistungsbetrieb.

(1)

Dienstleistungssektor.

(1)

Digital communications -- South Africa.

(1)

Disease.

(1)

Doctrines économiques.

(1)

Doden.

(1)

Démocratie -- Afrique.

(1)

Ecology.

(1)

Economic assistance -- Developing countries.

(1)

Economic assistance.

(1)

Economic development -- Developing countries.

(1)

Economic development.

(1)

Economic history.

(1)

Economic policy.

(1)

Economics -- Psychological aspects.

(1)

Economics -- Statistical methods.

(1)

Economie industrielle.

(1)

Education -- Research -- Methodology.

(1)

Education -- Research.

(1)

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