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1. 
Cover image for Research methodology : business and management contexts
Research methodology : business and management contexts
by 
Bryman, Alan, author.
Format: 
Books
Publication Date 
2014
Excerpt: 
Research methodology : business and management contexts / Bryman, Alan, author.
Available: Copies:
2. 
Cover image for SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing.
by 
Barlow, DH
Format: 
Books
Publication Date 
2023
Excerpt: 
SMALL BUSINESS MANAGEMENT IN SOUTH AFRICA : launching and growing. Barlow, DH
Available: Copies:
3. 
Cover image for Small business management : launching and growing entrepreneurial ventures
Small business management : launching and growing entrepreneurial ventures
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005, author.
Format: 
Books
Publication Date 
2017
Excerpt: 
Small business management : launching and growing entrepreneurial ventures / Longenecker, Justin G
Available: Copies:
4. 
Cover image for Handbook on place branding and marketing
Handbook on place branding and marketing
by 
Campelo, Adriana, editor.
Format: 
Regular print
Publication Date 
2017
Excerpt: 
Research handbooks in business and management series
Available: Copies:
5. 
Cover image for Entrepreneurship & business management : starting your own business
Entrepreneurship & business management : starting your own business
Entrepreneurship & business management : starting your own business
by 
Smit, Leon.
Format: 
Books
Publication Date 
2000
Excerpt: 
Entrepreneurship & business management : starting your own business / Smit, Leon.
Available: Copies:
6. 
Cover image for Marketing for a small business
Marketing for a small business
Marketing for a small business
by 
Machado, Ricardo, 1954-
Format: 
Books
Publication Date 
1996
Excerpt: 
Small business management series (Juta and Company)
Available: Copies:
7. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
Format: 
Books
Publication Date 
2024
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
8. 
Cover image for Entrepreneurship and new venture management
Entrepreneurship and new venture management
Entrepreneurship and new venture management
by 
Van Aardt, Isa, author.
Format: 
Books
Publication Date 
2023
Excerpt: 
Entrepreneurship and new venture management / Van Aardt, Isa, author.
Available: Copies:
9. 
Cover image for Contemporary strategy analysis
Contemporary strategy analysis
by 
Grant, Robert M., 1948- author.
Format: 
Books
Publication Date 
2022
Excerpt: 
role of business ecosystems, platform strategies, and business models (Chapters 4, 7, and 9
Available: Copies:
10. 
Cover image for Make your brand matter : experience-driven solutions to capture customers and keep them loyal
Make your brand matter : experience-driven solutions to capture customers and keep them loyal
by 
Soechtig, Steven G., author.
Format: 
Books
Publication Date 
2022
Excerpt: 
Make your brand matter : experience-driven solutions to capture customers and keep them loyal /
Available: Copies:
11. 
Cover image for Contemporary management principles
Contemporary management principles
Contemporary management principles
by 
Brevis, Tersia, 1967-
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=3124101&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2021
Excerpt: 
Contemporary management principles / Brevis, Tersia, 1967-
Available: Copies:
12. 
Cover image for Applied business statistics : methods and Excel-based applications
Applied business statistics : methods and Excel-based applications
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2020
Excerpt: 
Applied business statistics : methods and Excel-based applications / Wegner, Trevor.
Available: Copies:
13. 
Cover image for How to future : leading and sense-making in an age of hyperchange
How to future : leading and sense-making in an age of hyperchange
by 
Smith, Scott, 1967- author.
Format: 
Books
Publication Date 
2020
Excerpt: 
How to future : leading and sense-making in an age of hyperchange / Smith, Scott, 1967- author.
Available: Copies:
14. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2018
Excerpt: 
Mass media and business -- South Africa.
Available: Copies:
15. 
Cover image for The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
The design thinking playbook : mindful digital transformation of teams, products, services, businesses and ecosystems
by 
Lewrick, Michael.
Format: 
Books
Publication Date 
2018
Excerpt: 
Industrial management -- Technological innovations.
Available: Copies:
16. 
Cover image for Brand management : co-creating meaningful brands
Brand management : co-creating meaningful brands
by 
Beverland, Michael, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Brand management : co-creating meaningful brands / Beverland, Michael, author.
Available: Copies:
17. 
Cover image for Retail management : a strategic approach.
Retail management : a strategic approach.
by 
Berman, Barry, author.
Format: 
Books
Publication Date 
2018
Excerpt: 
Retail management : a strategic approach. Berman, Barry, author.
Available: Copies:
18. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2017
Excerpt: 
Mass media and business -- South Africa.
Available: Copies:
19. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1717689&site=ehost-live
Format: 
Books
Publication Date 
2017
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
20. 
Cover image for Applied business statistics : methods and Excel-based applications
Applied business statistics : methods and Excel-based applications
Applied business statistics : methods and Excel-based applications
by 
Wegner, Trevor.
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=1172034
Format: 
Books
Publication Date 
2016
Excerpt: 
Applied business statistics : methods and Excel-based applications / Wegner, Trevor.
Available: Copies:
21. 
Cover image for Basics of entrepreneurship
Basics of entrepreneurship
Basics of entrepreneurship
by 
Nieuwenhuizen, C. (Cecile)
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=944640&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
New business enterprises -- Management.
Available: Copies:
22. 
Cover image for Contemporary management principles
Contemporary management principles
by 
Brevis, Tersia, 1967-
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707010&site=ehost-live
Format: 
Books
Publication Date 
2014
Excerpt: 
Contemporary management principles / Brevis, Tersia, 1967-
Available: Copies:
23. 
Cover image for Financial accounting in an economic context
Financial accounting in an economic context
by 
Pratt, Jamie.
Format: 
Books
Publication Date 
2014
Excerpt: 
's accountants and managers must consider: increased impacts of IFRS, fair value reporting, segment reporting and
Available: Copies:
24. 
Cover image for Applied business statistics : methods and Excel-based applications : solutions manual
Applied business statistics : methods and Excel-based applications : solutions manual
Applied business statistics : methods and Excel-based applications : solutions manual
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2014 2012
Excerpt: 
Applied business statistics : methods and Excel-based applications : solutions manual / Wegner
Available: Copies:
25. 
Cover image for Strategic brand management : building, measuring, and managing brand equity
Strategic brand management : building, measuring, and managing brand equity
by 
Keller, Kevin Lane, 1956-
Format: 
Books
Publication Date 
2013
Excerpt: 
Business and Management.
Available: Copies:
26. 
Cover image for The brand book : how to build a profitable brand : fast, effectively and efficiently
The brand book : how to build a profitable brand : fast, effectively and efficiently
by 
Oosthuizen, Thomas Henry.
Format: 
Books
Publication Date 
2013
Excerpt: 
The brand book : how to build a profitable brand : fast, effectively and efficiently / Oosthuizen
Available: Copies:
27. 
Cover image for Professional practice for interior designers
Professional practice for interior designers
by 
Piotrowski, Christine M., 1947-
EBSCO https://ezproxy.iielearn.ac.za/login?url=http://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=632421&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Interior decoration firms -- United States -- Management.
Available: Copies:
28. 
Cover image for The graphic designer's business survival guide
The graphic designer's business survival guide
by 
Daniels, Lawrence J., 1942-
E-book - Full text from Dawsonera
E-book - Full text from Dawsonera
Dawsonera http://www.dawsonera.com/depp/reader/protected/external/AbstractView/S9780814432426
Format: 
Books
Publication Date 
2013
Excerpt: 
Small business -- Management.
Available: Copies:
29. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957- editor.
http://search.ebscohost.com.ezproxy.iielearn.ac.za/login.aspx?direct=true&db=nlebk&AN=707001&site=ehost-live
Format: 
Books
Publication Date 
2013
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957- editor.
Available: Copies:
30. 
Cover image for Introduction to business management
Introduction to business management
by 
Erasmus, Barney.
Format: 
Books
Publication Date 
2013
Excerpt: 
Introduction to business management / Erasmus, Barney.
Available: Copies:
31. 
Cover image for Handbook of public relations
Handbook of public relations
by 
Skinner, J. C. (J. Chris)
Format: 
Books
Publication Date 
2013
Excerpt: 
communication -- Stakeholder and reputation management -- Public relations and marketing -- Public relations and
Available: Copies:
32. 
Cover image for Applied business statistics : methods and Excel-based applications
Applied business statistics : methods and Excel-based applications
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2012
Excerpt: 
Applied business statistics : methods and Excel-based applications / Wegner, Trevor.
Available: Copies:
33. 
Cover image for Management
Management
by 
Hellriegel, Don.
Format: 
Books
Publication Date 
2012
Excerpt: 
Management -- South Africa -- Textbooks.
Available: Copies:
34. 
Cover image for Using MIS
Using MIS
by 
Kroenke, David M., 1948-
Format: 
Books
Publication Date 
2011
Excerpt: 
Information technology -- Management.
Available: Copies:
35. 
Cover image for Financial management
Financial management
by 
Correia, Carlos, 1956-
Format: 
Books
Publication Date 
2011
Excerpt: 
Financial management / Correia, Carlos, 1956-
Available: Copies:
36. 
Cover image for The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
The nuts 'n bolts of media planning : a comprehensive industry guide
by 
Belter, Luisa.
Format: 
Books
Publication Date 
2011 2010
Excerpt: 
Mass media and business -- South Africa.
Available: Copies:
37. 
Cover image for Langford's advanced photography : the guide for aspiring photographers
Langford's advanced photography : the guide for aspiring photographers
by 
Langford, Michael, 1933-
Format: 
Books
Publication Date 
2011
Excerpt: 
and technical data -- Film processing management and colour printing -- Extending photography
Available: Copies:
38. 
Cover image for Marketing management : a South African perspective
Marketing management : a South African perspective
by 
Cant, M. C. (Michael Colin), 1957-
Format: 
Books
Publication Date 
2010
Excerpt: 
Marketing management : a South African perspective / Cant, M. C. (Michael Colin), 1957-
Available: Copies:
39. 
Cover image for Strategic information systems management
Strategic information systems management
by 
Grant, Kevin, 1968-
View this book online, via DawsonERA, both on- and off-campus
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&local_base=BVB01&doc_number=018860995&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2010
Excerpt: 
Strategic information systems management / Grant, Kevin, 1968-
Available: Copies:
40. 
Cover image for Leadership for innovation : how to organize team creativity and harvest ideas
Leadership for innovation : how to organize team creativity and harvest ideas
by 
Adair, John Eric, 1934-
Format: 
Books
Publication Date 
2009
Excerpt: 
Creative ability in business -- Management -- Case studies.
Available: Copies:
41. 
Cover image for The sustainability handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line
The sustainability handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line
The sustainability handbook : a comprehensive guide to responsible corporate behaviour and sustainable business practices across the triple-bottom-line
by 
Worthington-Smith, Robert, 1961-
Format: 
Books
Publication Date 
2009
Excerpt: 
sustainable business practices across the triple-bottom-line / Worthington-Smith, Robert, 1961-
Available: Copies:
42. 
Cover image for Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it)
by 
Godin, Seth.
Format: 
Books
Publication Date 
2009 2007
Excerpt: 
Meatball sundae : how new marketing is transforming the business world (and how to thrive in it) /
Available: Copies:
43. 
Cover image for Business logistics management : a supply chain perspective
Business logistics management : a supply chain perspective
by 
Pienaar, Wessel J.
Format: 
Books
Publication Date 
2009
Excerpt: 
Business logistics management : a supply chain perspective / Pienaar, Wessel J.
Available: Copies:
46. 
Cover image for South Africa's leading managers, 2007
South Africa's leading managers, 2007
South Africa's leading managers, 2007
by 
Corporate Research Foundation (South Africa)
Format: 
Books
Publication Date 
2007
Excerpt: 
South Africa's leading managers, 2007 and the people who got them there
Available: Copies:
48. 
Cover image for Business management for entrepreneurs
Business management for entrepreneurs
by 
Nieuwenhuizen, C. (Cecile)
Format: 
Books
Publication Date 
2007
Excerpt: 
Business management for entrepreneurs / Nieuwenhuizen, C. (Cecile)
Available: Copies:
49. 
Cover image for Online marketing : a customer-led approach
Online marketing : a customer-led approach
by 
Gay, Richard.
Klappentext
Inhaltsverzeichnis
Klappentext
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014948390&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2007
Excerpt: 
, as part of specialised marketing programmes or mainstream business management programmes." -- From
Available: Copies:
50. 
Cover image for Applied business statistics : methods and Excel-based applications
Applied business statistics : methods and Excel-based applications
by 
Wegner, Trevor.
Format: 
Books
Publication Date 
2007
Excerpt: 
Applied business statistics : methods and Excel-based applications / Wegner, Trevor.
Available: Copies:
51. 
Cover image for Introduction to marketing
Introduction to marketing
by 
Lamb, Charles W.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=014584340&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2006 2005
Excerpt: 
Marketing -- Management.
Available: Copies:
52. 
Cover image for Guts! : companies that blow the door off business-as-usual
Guts! : companies that blow the door off business-as-usual
by 
Freiberg, Kevin, 1958-
Format: 
Books
Publication Date 
2005
Excerpt: 
Guts! : companies that blow the door off business-as-usual / Freiberg, Kevin, 1958-
Available: Copies:
53. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
International business enterprises.
Available: Copies:
54. 
Cover image for Management of knowledge in project environments
Management of knowledge in project environments
by 
Love, Peter E. D.
Format: 
Books
Publication Date 
2005
Excerpt: 
Management of knowledge in project environments / Love, Peter E. D.
Available: Copies:
55. 
Cover image for The visionary package : using packaging to build effective brands
The visionary package : using packaging to build effective brands
by 
Meyers, Herbert M.
Table of contents http://catdir.loc.gov/catdir/toc/hol052/2004057787.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/hol059/2004057787.html
Publisher description http://catdir.loc.gov/catdir/description/hol054/2004057787.html
Format: 
Books
Publication Date 
2005
Excerpt: 
changing world ; You can rationalize anything -- 5. Consumer attitudes and concerns : Health and
Available: Copies:
56. 
Cover image for The next global stage : challenges and opportunities in our borderless world
The next global stage : challenges and opportunities in our borderless world
by 
Ōmae, Ken'ichi, 1943-
Table of contents http://catdir.loc.gov/catdir/toc/fy053/2004114830.html
Format: 
Books
Publication Date 
2005
Excerpt: 
The next global stage : challenges and opportunities in our borderless world / Ōmae, Ken'ichi, 1943-
Available: Copies:
57. 
Cover image for The 10-day MBA : a step-by-step guide to mastering the skills taught in top business schools
The 10-day MBA : a step-by-step guide to mastering the skills taught in top business schools
by 
Silbiger, Steven.
Format: 
Books
Publication Date 
2005
Excerpt: 
Management -- Study and teaching.
Available: Copies:
58. 
Cover image for Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
Media planning : art or science : a guide to the essentials of media planning
by 
Muller, Gordon, 1952-
Format: 
Books
Publication Date 
2005
Excerpt: 
Mass media and business -- South Africa.
Available: Copies:
59. 
Cover image for The business rules : protect yourself and your company from over 100 hidden pitfalls
The business rules : protect yourself and your company from over 100 hidden pitfalls
The business rules : protect yourself and your company from over 100 hidden pitfalls
by 
Haigh, Jo.
Format: 
Books
Publication Date 
2005
Excerpt: 
The business rules : protect yourself and your company from over 100 hidden pitfalls / Haigh, Jo.
Available: Copies:
60. 
Cover image for Organizational culture and leadership
Organizational culture and leadership
by 
Schein, Edgar H.
Table of contents http://catdir.loc.gov/catdir/toc/ecip0414/2004002764.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley047/2004002764.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004002764.html
Cover http://swbplus.bsz-bw.de/bsz11387040xcov.htm
Format: 
Books
Publication Date 
2004
Excerpt: 
The Jossey-Bass business & management series
Available: Copies:
61. 
Cover image for The pirate inside : building a challenger brand culture within yourself and your organization
The pirate inside : building a challenger brand culture within yourself and your organization
by 
Morgan, Adam, 1969-
Table of contents http://catdir.loc.gov/catdir/toc/ecip0416/2004006448.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=017607852&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0616/2004006448-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley041/2004006448.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The pirate inside : building a challenger brand culture within yourself and your organization /
Available: Copies:
62. 
Cover image for The good corporate citizen : pursuing sustainable business in South Africa
The good corporate citizen : pursuing sustainable business in South Africa
The good corporate citizen : pursuing sustainable business in South Africa
by 
Freemantle, Andy.
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=013176313&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
2004
Excerpt: 
The good corporate citizen : pursuing sustainable business in South Africa / Freemantle, Andy.
Available: Copies:
63. 
Cover image for The origin of brands : discover the natural laws of product innovation and business survival
The origin of brands : discover the natural laws of product innovation and business survival
by 
Ries, Al.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0910/2004042466-d.html
Format: 
Books
Publication Date 
2004
Excerpt: 
The origin of brands : discover the natural laws of product innovation and business survival / Ries
Available: Copies:
65. 
Cover image for Strategic management : formulation, implementation, and control
Strategic management : formulation, implementation, and control
by 
Pearce, John A.
Format: 
Books
Publication Date 
2003
Excerpt: 
Strategic management : formulation, implementation, and control / Pearce, John A.
Available: Copies:
66. 
Cover image for Organisational development : new models and methods for Southern Africa
Organisational development : new models and methods for Southern Africa
Organisational development : new models and methods for Southern Africa
by 
Moerdyk, A. P. (Alwyn Paul)
Format: 
Books
Publication Date 
2003
Excerpt: 
Organisational development : new models and methods for Southern Africa / Moerdyk, A. P. (Alwyn
Available: Copies:
67. 
Cover image for Marketing insights from A to Z : 80 concepts every manager needs to know
Marketing insights from A to Z : 80 concepts every manager needs to know
by 
Kotler, Philip.
Books24x7 http://www.books24x7.com/marc.asp?bookid=12771
Ebook Library http://public.eblib.com/choice/publicfullrecord.aspx?p=152701
ebrary http://site.ebrary.com/id/10299243
EBSCOhost http://search.ebscohost.com/login.aspx?direct=true&scope=site&db=nlebk&db=nlabk&AN=82571
MyiLibrary http://www.myilibrary.com?id=36368
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
); Customers; Customer Satisfaction; Database Marketing; Design; Differentiation; Direct Mail; Distribution and
Available: Copies:
68. 
Cover image for Small business management : an entrepreneurial emphasis
Small business management : an entrepreneurial emphasis
by 
Longenecker, Justin G. (Justin Gooderl), 1917-2005.
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-d.html
Table of contents only http://catdir.loc.gov/catdir/enhancements/fy1513/2002018885-t.html
Format: 
Electronic Resources
Publication Date 
2003
Excerpt: 
Small business management : an entrepreneurial emphasis / Longenecker, Justin G. (Justin Gooderl
Available: Copies:
69. 
Cover image for Introduction to management accounting
Introduction to management accounting
by 
Horngren, Charles T., 1926-
Format: 
Books
Publication Date 
2002
Excerpt: 
Introduction to management accounting / Horngren, Charles T., 1926-
Available: Copies:
70. 
Cover image for Research methodology for the business and administrative sciences
Research methodology for the business and administrative sciences
by 
Welman, J. C. (Johannes Christiaan), 1959-2003.
Format: 
Electronic Resources
Publication Date 
2002 2001
Excerpt: 
Research methodology for the business and administrative sciences / Welman, J. C. (Johannes
Available: Copies:
71. 
Cover image for Effective marketing : creating and keeping customers
Effective marketing : creating and keeping customers
by 
Zikmund, William G.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1102/00051584-d.html
Format: 
Books
Publication Date 
2002
Excerpt: 
Effective marketing : creating and keeping customers / Zikmund, William G.
Available: Copies:
72. 
Cover image for Innovating the corporation : creating value for customers and shareholders
Innovating the corporation : creating value for customers and shareholders
by 
Kuczmarski, Thomas D., 1951-
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0707/00034869-b.html
Publisher description http://catdir.loc.gov/catdir/description/mh021/00034869.html
Format: 
Books
Publication Date 
2001 2000
Excerpt: 
Innovating the corporation : creating value for customers and shareholders / Kuczmarski, Thomas D
Available: Copies:
73. 
Cover image for Ethics and leadership in business and politics
Ethics and leadership in business and politics
by 
Malan, Faan.
Format: 
Books
Publication Date 
2001
Excerpt: 
Ethics and leadership in business and politics / Malan, Faan.
Available: Copies:
74. 
Cover image for Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
2001
Excerpt: 
The Irwin/McGraw-Hill series in operations and decision sciences.
Available: Copies:
75. 
Cover image for Strategic management : concepts and cases
Strategic management : concepts and cases
by 
Thompson, Arthur A., 1940-
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic management : concepts and cases / Thompson, Arthur A., 1940-
Available: Copies:
76. 
Cover image for Principles of marketing
Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
promotion, and public relations -- Personal selling and sales management -- Direct and online marketing: the
Available: Copies:
77. 
Cover image for International financial management
International financial management
by 
Eun, Cheol S.
Inhaltsverzeichnis
Table of contents http://catdir.loc.gov/catdir/toc/mh021/00027294.html
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=009325335&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Publisher description http://catdir.loc.gov/catdir/description/mh021/00027294.html
Inhaltsverzeichnis International financial management
Format: 
Books
Publication Date 
2001
Excerpt: 
The Irwin McGraw-Hill series in finance, insurance, and real estate
Available: Copies:
78. 
Cover image for Business and professional communication handbook
Business and professional communication handbook
Business and professional communication handbook
by 
Johnson, John R. (John Richard), 1949 Oct. 28-
Format: 
Books
Publication Date 
2001
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Business and professional communication handbook / Johnson, John R. (John Richard), 1949 Oct. 28-
Available: Copies:
79. 
Cover image for Human relations in business : developing interpersonal and leadership skills
Human relations in business : developing interpersonal and leadership skills
by 
Aamodt, Michael G.
Format: 
Books
Publication Date 
2001
Excerpt: 
Human relations in business : developing interpersonal and leadership skills / Aamodt, Michael G.
Available: Copies:
80. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix07/2001026190.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0612/2001026190-b.html
Publisher description http://catdir.loc.gov/catdir/description/wiley036/2001026190.html
Format: 
Books
Publication Date 
2001
Excerpt: 
Strategic market management / Aaker, David A.
Available: Copies:
81. 
Cover image for Planning, designing and reporting research
Planning, designing and reporting research
Planning, designing and reporting research
by 
Struwig, F. W.
Format: 
Books
Publication Date 
2001
Excerpt: 
Planning, designing and reporting research / Struwig, F. W.
Available: Copies:
82. 
Cover image for A company of leaders : five disciplines for unleashing the power in your workforce
A company of leaders : five disciplines for unleashing the power in your workforce
by 
Spreitzer, Gretchen M.
Contributor biographical information http://catdir.loc.gov/catdir/bios/wiley044/2001032676.html
Publisher description http://catdir.loc.gov/catdir/description/wiley037/2001032676.html
Format: 
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Publication Date 
2001
Excerpt: 
University of Michigan Business School management series.
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83. 
Cover image for Wired marketing : energizing business for e-commerce
Wired marketing : energizing business for e-commerce
by 
Hardaker, Glenn.
Format: 
Books
Publication Date 
2001
Excerpt: 
Wired marketing : energizing business for e-commerce / Hardaker, Glenn.
Available: Copies:
84. 
Cover image for Marketing : best practices
Marketing : best practices
by 
Czinkota, Michael R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-t.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1152749
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1514/00708858-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
marketing -- Market segmentation and target markets -- Product decisions and marketing's role in new product
Available: Copies:
85. 
Cover image for Advanced communication skills for organisational success
Advanced communication skills for organisational success
Advanced communication skills for organisational success
by 
Erasmus-Kritzinger, Lisel, 1967-
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Publication Date 
2000
Excerpt: 
Communication -- Study and teaching (Continuing education)
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86. 
Cover image for Marketing plans : how to prepare them, how to use them
Marketing plans : how to prepare them, how to use them
by 
McDonald, Malcolm.
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Books
Publication Date 
1999
Excerpt: 
Marketing -- Management.
Available: Copies:
87. 
Cover image for Harvard business review on brand management.
Harvard business review on brand management.
Format: 
Books
Publication Date 
1999
Excerpt: 
Harvard business review on brand management.
Available: Copies:
88. 
Cover image for Growing and managing an entrepreneurial business
Growing and managing an entrepreneurial business
by 
Allen, Kathleen R.
Format: 
Books
Publication Date 
1999
Excerpt: 
Growing and managing an entrepreneurial business / Allen, Kathleen R.
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89. 
Cover image for Strategic management : concepts
Strategic management : concepts
by 
David, Fred R.
Format: 
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Publication Date 
1999
Excerpt: 
David, Fred R. Concepts of strategic management.
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90. 
Cover image for International marketing
International marketing
by 
Cateora, Philip R.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0602/98021048-d.html
Format: 
Books
Publication Date 
1999
Excerpt: 
International business enterprises.
Available: Copies:
91. 
Cover image for Strategy pure and simple II : how winning companies dominate their competitors
Strategy pure and simple II : how winning companies dominate their competitors
by 
Robert, Michel, 1941-
Table of contents http://catdir.loc.gov/catdir/toc/mh022/97039581.html
Contributor biographical information http://catdir.loc.gov/catdir/bios/mh041/97039581.html
Publisher description http://catdir.loc.gov/catdir/description/mh023/97039581.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategy pure and simple II : how winning companies dominate their competitors / Robert, Michel
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92. 
Cover image for A practical guide for translators
A practical guide for translators
by 
Samuelsson-Brown, Geoffrey, 1940-
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Publication Date 
1998
Excerpt: 
Translating and interpreting -- Handbooks, manuals, etc.
Available: Copies:
93. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Table of contents http://catdir.loc.gov/catdir/toc/onix02/98016155.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=903731&custom_att_2=simple_viewer
Publisher description http://catdir.loc.gov/catdir/description/wiley031/98016155.html
Format: 
Books
Publication Date 
1998
Excerpt: 
Strategic market management / Aaker, David A.
Available: Copies:
94. 
Cover image for Business law and the regulatory environment : concepts and cases.
Business law and the regulatory environment : concepts and cases.
by 
Mallor, Jane P.
Format: 
Books
Publication Date 
1998
Excerpt: 
Business law and the regulatory environment : concepts and cases. Mallor, Jane P.
Available: Copies:
95. 
Cover image for Business research methods
Business research methods
by 
Cooper, Donald R.
Format: 
Books
Publication Date 
1998
Excerpt: 
The Irwin/McGraw-Hill series. Operations and decision sciences.
Available: Copies:
96. 
Cover image for Innovation management : strategies, implementation and profits
Innovation management : strategies, implementation and profits
by 
Afuah, Allan.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-t.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0639/97009641-d.html
Format: 
Regular print
Publication Date 
1998
Excerpt: 
Innovation management : strategies, implementation and profits / Afuah, Allan.
Available: Copies:
97. 
Cover image for Business information systems : analysis, design and practice
Business information systems : analysis, design and practice
by 
Curtis, Graham.
Format: 
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Publication Date 
1998
Excerpt: 
Business information systems : analysis, design and practice / Curtis, Graham.
Available: Copies:
98. 
Cover image for Introduction to information systems
Introduction to information systems
by 
O'Brien, James A., 1936-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007578393&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
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Publication Date 
1997
Excerpt: 
Management -- Data processing.
Available: Copies:
99. 
Cover image for Strategic management and information systems : an integrated approach
Strategic management and information systems : an integrated approach
by 
Robson, Wendy.
Format: 
Books
Publication Date 
1997
Excerpt: 
Strategic management and information systems : an integrated approach / Robson, Wendy.
Available: Copies:
100. 
Cover image for Innovation & creativity
Innovation & creativity
Innovation & creativity
by 
Ceserani, Jonne, 1954-
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?pid=2040320&custom_att_2=simple_viewer
Format: 
Books
Publication Date 
1996 1995
Excerpt: 
Management and Business Administration.
Available: Copies:
101. 
Cover image for Sawubona Africa : embracing four worlds in South African management
Sawubona Africa : embracing four worlds in South African management
Sawubona Africa : embracing four worlds in South African management
by 
Lessem, Ronnie.
Format: 
Books
Publication Date 
1996
Excerpt: 
Sawubona Africa : embracing four worlds in South African management / Lessem, Ronnie.
Available: Copies:
102. 
Cover image for A handbook of personnel management practice
A handbook of personnel management practice
by 
Armstrong, Michael, 1928-
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007416199&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
A handbook of personnel management practice / Armstrong, Michael, 1928-
Available: Copies:
103. 
Cover image for Services marketing
Services marketing
by 
Lovelock, Christopher H.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=007918806&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Format: 
Books
Publication Date 
1996
Excerpt: 
Development and Emergence of Services Marketing Thought / Stephen W. Brown, Raymond P. Fisk and Mary Jo Bitner
Available: Copies:
104. 
Cover image for Strategic market management
Strategic market management
by 
Aaker, David A.
Inhaltsverzeichnis
Table of contents http://bvbr.bib-bvb.de:8991/F?func=service&doc_library=BVB01&doc_number=006766722&line_number=0001&func_code=DB_RECORDS&service_type=MEDIA
Inhaltsverzeichnis Strategic market management
Format: 
Books
Publication Date 
1995
Excerpt: 
Strategic market management / Aaker, David A.
Available: Copies:
105. 
Cover image for Applied business statistics
Applied business statistics
by 
Wegner, Trevor.
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0834/96113571-d.html
Format: 
Books
Publication Date 
1993
Excerpt: 
Industrial management -- Statistical methods.
Available: Copies:
106. 
Cover image for Thinking strategically : the competitive edge in business, politics, and everyday life
Thinking strategically : the competitive edge in business, politics, and everyday life
by 
Dixit, Avinash K.
Inhaltsverzeichnis Thinking strategically
Format: 
Books
Publication Date 
1991
Excerpt: 
Thinking strategically : the competitive edge in business, politics, and everyday life / Dixit
Available: Copies:
107. 
Cover image for Communication at work : an introduction to business communication and information technology
Communication at work : an introduction to business communication and information technology
Communication at work : an introduction to business communication and information technology
by 
Evans, Desmond W.
Format: 
Books
Publication Date 
1987
Excerpt: 
Communication at work : an introduction to business communication and information technology /
Available: Copies:
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