Marketing research.

First steps in research

First steps in research

First steps in research

Research methodology : Business and Management Contexts

Rules of thumb for online research

Planning, designing and reporting research

Economic and management research for HMES80

An exploratory, qualitative research study comparing current traditional retail versus E-commerce retail trends globally, also investigating possible future scenarios and economic impact

Have recent student movements on South African university campuses provided a platform for increased racial tensions on campuses? : an explanatory qualitative research study with reference to the University of Cape Town

A qualitative research study exploring the impact of Puma's celebrity endorsement deals on their brand equity in a South African sportswear industry context

Qualitative research study on nation branding : construction of a theoretical nation branding model with application to two African countries

A research study to determine required brand building aspects in Cape Town's cosmetics industry, with specific reference to brand loyalty amongst urban women

Building strong brands through Action Research : a case study of the Humphry Baby brand

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Research in practice : applied methods for the social sciences

Marketing management : a South African perspective

Marketing management : a South African perspective

eMarketing : the essential guide to marketing in a digital world

Media studies. Volume 3, Media content and media audiences

Sustainable sourcing an exploratory study of sustainability within South Africa's coffee roasting companies

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

An exploratory, triangulated study to determine the extent to which brands influence gender perfomativity in Cape Town

Marketing management : a South African perspective

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Organisational behaviour : global and Southern African perspectives

The influence of alcohol marketing channels on alcohol consumption : a quantitative study of students residing in the Western Cape, South Africa

The lush brand and the "ethi-cool effect" : an exploration into the effects of a simultaneously ethical and trendy brand on consumption patterns of mainstream South African youth

The nuclear family and household goods : a qualitative study exploring the perceptions of women in Cape Town's townships

The pros and cons of marketing brands on Twitter using Coca Cola's "#shareacoke" campaign and BiC's "Women's Day" campaign : a comparative study adn brand impact analysis on South African Twitter users

The relationship between service qualities and customer loyalty on aa e-commerce website amongst emerging adults : the case of Takealot.com

Rise of the social media influencers : an investigation into the emergence of online super influencers and the subsequent implications for marketing strategy

A study to explore whether colorism in cosmetic branding contributes to racial segmentation and stereotyping among women in Cape Town, South Africa

The transgender toy tipping point : a content analysis of Toys R Us christmas catalogue exploring the effects of the transgender movement in the toy advertising industry

A triangulation study by means of an online survey identifying how customer service instils customer loyalty amongst Constancia Village customers

eMarketing : the essential guide to marketing in a digital world

What is the role of sensory and emotional experiences in the marketing of a functional product : the case of Plascon

Investigatigating the existence of racial stereotypes found in South African advertisements with regards to how black african people are depicted

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

What are we really buying, product or experience? : an exploration of sensory marketing tactics used by fashion retails outlets in South Africa

Caffeinated consciousness : exploring the blue movement trend and its effect on the Cape Town's coffee industry

Determine the role and effect a brand champion has on a company's brand equity in the aviation industry

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Sowing the seed : exploring the outcomes and future direction of SEED projects to build global citizenship : a South African case study

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

No press is bad press : exploring the effect of controversial advertising on brand image

Branding, beauty, body, boobs, babes, baby makers, bakers and magazine cover : how does the magazine covers of Oprah Cosmopolitan and Glamour relate to the brand promises in terms of the empowerment and disempowerment of the 21st century

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Exploring of the use of design thinking by Cape Town based organisations

Red Bull's "Superman Seat Grab" over the South African energy drink market

Winning is silver, branding is gold : an investigation of professional triathletes personal brand management

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'