IIE Logo

IIE
Switch to list view
Switch to thumbnail view
Select an Action
27 Results Found Subscribe to search results
000000000000000000000000000IIE
Print
1. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2024
Excerpt: 
information to gain customer insights -- Consumer markets and buyer behavior -- Business markets and business
Available: Copies:
2. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip, author.
Format: 
Books
Publication Date 
2021
Excerpt: 
Behavior -- 6. Business Markets and Business Buyer Behavior -- Part 3 Desingning a Customer Value
Available: Copies:
3. 
Cover image for The age of surveillance capitalism : the fight for a human future at the new frontier of power
The age of surveillance capitalism : the fight for a human future at the new frontier of power
by 
Zuboff, Shoshana, 1951- author.
Format: 
Books
Publication Date 
2019
Excerpt: 
Behavior modification -- Economic aspects.
Available: Copies:
4. 
Cover image for UX for beginners : a crash course in 100 short lessons
UX for beginners : a crash course in 100 short lessons
by 
Marsh, Joel, author.
EBSCO https://ezproxy.iielearn.ac.za/login?url=https://search.ebscohost.com/login.aspx?direct=true&db=nlebk&AN=1135545&site=ehost-live&scope=site
Format: 
Books
Publication Date 
2016
Excerpt: 
punishments -- Conditioning and addiction -- Gamification -- Social/viral structure -- How to create trust
Available: Copies:
5. 
Cover image for Advertising and integrated brand promotion
Advertising and integrated brand promotion
by 
O'Guinn, Thomas C.
Table of contents http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-t.html
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy1404/2013953892-d.html
Format: 
Books
Publication Date 
2015
Excerpt: 
advertising and brand promotion -- 4. Social, ethical, and regulatory aspects of advertising and promotion
Available: Copies:
6. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip (Philip J.), 1931-
Format: 
Books
Publication Date 
2014 2013
Excerpt: 
Competitive Advantage -- 19. The Global Marketplace -- 20. Sustainable Marketing: Social Responsibility and
Available: Copies:
7. 
Cover image for Advertising : concept and copy
Advertising : concept and copy
by 
Felton, George, 1947-
Format: 
Books
Publication Date 
2013
Excerpt: 
; Understanding Consumer Behavior ; Analyzing the Marketplace ; Defining Strategic Approaches ; Developing the
Available: Copies:
8. 
Cover image for Advertising, promotion, and other aspects of integrated marketing communications
Advertising, promotion, and other aspects of integrated marketing communications
by 
Shimp, Terence A.
Format: 
Books
Publication Date 
2013
Excerpt: 
Advertising -- 12 Traditional Ad Media -- 13 Online and Mobile Advertising -- 14 Social Media -- 15 Direct
Available: Copies:
9. 
Cover image for The design of everyday things
The design of everyday things
by 
Norman, Donald A., author.
http://lib.myilibrary.com/browse/open.asp?id=574528&entityid=https://idp.brunel.ac.uk/entity
Format: 
Books
Publication Date 
2013
Excerpt: 
classification of slips; The classification of mistakes; Social and institutional pressures; Reporting error
Available: Copies:
10. 
Cover image for Winning the story wars : why those who tell--and live--the best stories will rule the future
Winning the story wars : why those who tell--and live--the best stories will rule the future
by 
Sachs, Jonah, author.
Format: 
Books
Publication Date 
2012
Excerpt: 
Marketing -- Social aspects.
Available: Copies:
11. 
Cover image for The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour
by 
Adie, Lauren Amy.
Format: 
Manuscript
Publication Date 
2012
Excerpt: 
The anthropological influence in advertising : a study of the various social cultural and ethnic
Available: Copies:
12. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2010
Excerpt: 
gain customer insights -- Consumer markets and consumer buyer behavior -- Business markets and business
Available: Copies:
16. 
Cover image for Contemporary advertising
Contemporary advertising
by 
Arens, William F.
Table of contents http://catdir.loc.gov/catdir/toc/ecip077/2006103506.html
Format: 
Books
Publication Date 
2008
Excerpt: 
behavior : the foundations of advertising -- Market segmentation and the marketing mix : determinants of
Available: Copies:
18. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Table of contents http://catdir.loc.gov/catdir/toc/ecip055/2004029593.html
Table of contents http://digitool.hbz-nrw.de:1801/webclient/DeliveryManager?application=DIGITOOL-3&owner=resourcediscovery&custom_att_2=simple_viewer&user=GUEST&pid=1618996
http://www.prenhall.com
Format: 
Books
Publication Date 
2006
Excerpt: 
-- Business markets and business buyer behavior -- Segmentation, targeting, and positioning : building the
Available: Copies:
19. 
Cover image for South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005
South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005
by 
Shisana, Olive.
Link to this resource
Table of contents http://catdir.loc.gov/catdir/toc/fy0715/2007327107.html
http://www.hsrcpress.ac.za/index.asp
Contributor biographical information http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-b.html
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0805/2007327107-d.html
Format: 
Electronic Resources
Publication Date 
2005
Excerpt: 
South African national HIV prevalence, HIV incidence, behaviour and communication survey, 2005 /
Available: Copies:
20. 
Cover image for Super size me
Super size me
Super size me
by 
Spurlock, Morgan, 1970-
http://www.mrqe.com/lookup?super+size+me
Format: 
Video disc
Publication Date 
2004
Excerpt: 
Social problem films.
Available: Copies:
21. 
Cover image for Principles of marketing
Principles of marketing
by 
Kotler, Philip.
Format: 
Books
Publication Date 
2004
Excerpt: 
behavior -- Business markets and business buyer behavior -- Segmentation, targeting, and positioning
Available: Copies:
22. 
Cover image for Perspectives on persuasion, social influence, and compliance gaining
Perspectives on persuasion, social influence, and compliance gaining
by 
Seiter, John S.
Format: 
Books
Publication Date 
2003
Excerpt: 
Perspectives on persuasion, social influence, and compliance gaining / Seiter, John S.
Available: Copies:
23. 
Cover image for Organizational behavior
Organizational behavior
by 
Kreitner, Robert.
Format: 
Electronic Resources
Publication Date 
2001
Excerpt: 
Organizational behavior / Kreitner, Robert.
Available: Copies:
24. 
Cover image for The tipping point : how little things can make a big difference
The tipping point : how little things can make a big difference
by 
Gladwell, Malcolm, 1963-
Publisher description http://catdir.loc.gov/catdir/enhancements/fy0914/99047576-d.html
Format: 
Books
Publication Date 
2000
Excerpt: 
Contagion (Social psychology)
Available: Copies:
25. 
Cover image for Contemporary philosophy of social science : a multicultural approach
Contemporary philosophy of social science : a multicultural approach
by 
Fay, Brian.
Format: 
Books
Publication Date 
1996
Excerpt: 
Contemporary philosophy of social science : a multicultural approach / Fay, Brian.
Available: Copies:
26. 
Cover image for Space, place and gender
Space, place and gender
by 
Massey, Doreen B.
Format: 
Books
Publication Date 
1994
Excerpt: 
Social interaction.
Available: Copies:
27. 
Cover image for The practice of everyday life
The practice of everyday life
by 
Certeau, Michel de.
Format: 
Books
Publication Date 
1984
Excerpt: 
Social history.
Available: Copies:
Limit Search Results
Access Level
Author
Format
Item Category 1
Material Type
Language
Library
Shelf Location
Publication Date
Subject
Marketing.
(7)
Advertising.
(4)
Consumer behavior.
(2)
Corporations -- Environmental aspects -- South Africa -- Case studies.
(2)
Industrial management -- Environmental aspects -- South Africa.
(2)
Item Available
Advanced Search Location