Kasinomics : African informal economies and the people who inhabit them / Alcock, GG, author.

understanding of people and an awareness of their needs, the text moves through the creative process step by

call-to-arms to American business to get "back to the basics" of running a successful enterprise. No

-achievers different? His answer is that we pay too much attention to what successful people are like, and too little

making a successful ad campaign or design. Considered by many to be the benchmark in advertising annuals

-- Lessons: Developing People -- Lessons: Other Topics -- It's Not One or the Other, It's Both! -- The

types who are natural pollinators of new ideas and trends, the people who create the phenomenon of word

between agencies and the people they aim to persuade; he suggests new ways of approaching research to cut

A roadmap for people who want to reinvent themselves, to fashion for themselves a better, stronger

. Disruption is must reading for all advertising and marketing professionals, as well as business people who