Hey, Whipple, squeeze this : a guide to creating great ads
Title:
Hey, Whipple, squeeze this : a guide to creating great ads
Author:
Sullivan, Luke.
ISBN:
9780471281399
Personal Author:
Edition:
2nd ed.
Publication Information:
Hoboken, N.J. : Wiley, ©2003.
Physical Description:
x, 292 pages : illustrations ; 23 cm
General Note:
"An Adweek book"--Cover.
Contents:
Salesmen don't have to wear plaid : selling without selling out -- A sharp pencil works best : some thoughts on getting started -- A clean sheet of paper : making an ad--the broad strokes -- Write when you get work : making an ad--some finer touches -- In the future everyone will be famous for 30 seconds : some advice on making television commercials -- Radio is hell, but it's a dry heat : some advice on working in a tough medium -- "Toto, I have a feeling we're not in McCann-Erickson anymore" : working out past the edge -- Only the good die young : the enemies of advertising -- Pecked to death by ducks : presenting and protecting your work -- A good book or a crowbar : some thoughts on getting into the business -- Making shoes versus making shoe commercials : is this a great business or what?
Abstract:
"Updated to include the latest campaigns, this edition presents a real-world look at the day-to-day operations of today's ad agencies and examines the good, the bad, and the downright ugly ads the industry produces. Sullivan provides pointers, tips, and guidelines on how to write and produce ads for print, TV, radio, billboards, and more, while regaling you with hilarious war stories."--Jacket.
Subject Term:
Electronic Access:
Table of contents http://catdir.loc.gov/catdir/toc/wiley032/2003267430.htmlContributor biographical information http://catdir.loc.gov/catdir/bios/wiley045/2003267430.html
Publisher description http://catdir.loc.gov/catdir/description/wiley038/2003267430.html