Beloved brands : playbook for how to build a brand your consumers will love

Does the colour of the beer bottle influence South African consumers' perception of the brand?

Beauty before bunnies : a look into the relationship between MAC Cosmetics and their consumers and how these consumers remain loyal to the brand despite the brand's practice of animal testing

True food : an exploratory study of organic consumers in Cape Town

Investigating the relationship between local and international consumers of sustainable handicraft brands within the context of city branding : Cape Town, South Africa

An investigation into how artists can use social media platforms to promote themselves and their work to create brand awareness among Generation Y consumers in Cape Town

Reasons behind consumers' Instagram 'likes' and comments : how Mr Price utilise[s] Instagram to gain consumer engagement

An investigation into whether the registration of a brand [Trade] mark will beneficially impact brands and their consumers : an analysis of what benefits and positive impact the registation of brand related trademarks will provide to brands, consumers and the market place as highlighted by the impact of trade mark infringement upon brands in the cases of Verimark v BMW and Laugh It Off CC v SAB International

Fashion involvement and social identity of young adult consumers : an explorative study of Cape Town University students

Has online banner advertising lost its message, meaning and purpose in the eyes of South African consumers

An exploratory case study on how international make-up brands utilize black international celebrity endorsements, in their brand communications strategies when marketing to black female South African consumers

Brain scan or scam : exploring South African consumers' awareness and perceptions of neuromarketing

The informative content, creative strategies and visual images used in magazine advertisements by make-up brands to create impact, stimulate interest and sell foundation and pressed powder to black consumers : a content analysis

Take it personally : an action guide for conscious consumers

Make your brand matter : experience-driven solutions to capture customers and keep them loyal

Digital marketing

Brand metrics measuring brand efficacy along the customer journey

Social media marketing

Handbook of research on gender and marketing

The age of surveillance capitalism : the fight for a human future at the new frontier of power

Retail management : a strategic approach.

An exploration of consumer tribes and their role in strategic brand communication

Consumer Behaviour 4e

Cross sectional qualitative personal interviews to describe the extent to which racially diverse print advertsements increase consumer acceptance of South African retail in Cape Town

Sensory marketing, consumer psychology and the future of branding within the airline industry Singapore Airlines

Experiential marketing : secrets, strategies, and success stories from the world's greatest brands

Consumer behavior

Alcohol affair : the influence of experiential marketing on purchase behaviour

The art of online art marketing : consumer dynamics in online art purchasing : a South African 'gallerist' perspective

The aspartame diet : an investigation of consumer perceptions and consumption of diet soda

The value of being authentic : a qualitative study of the effects of brand authenticity on consumer behaviour in South Africa

Brands & branding in South Africa 2015.

Nike thrives as Reeva dies : exploring brand/consumer relationships when sponsorships go awry

Guerrilla marketing : exploring its effect on consumer behaviour amongs Cape Town millennials

Food labelling in South Africa : the effects of consumer understanding on consumer loyalty towards credence claims

An analysis of how brand reputation affects female consumer choice of cigarette brands

Searching for the South African self-directed consumer : a research report into the level of self-directed consumer behaviour focussing on the financial services industry

Pep'd up! selling hope to the bottom of the pyramid : a case study unpacking how a South African retail giant boost consumer engagement and loyalty

What liqour brands have in-store : the impact of liqour brands current in-store presence on female consumer

Fashion Branding and Consumer Behaviors : Scientific Models

Creative strategy in advertising

Exploring consumer behaviour : a comparative study between female designer & celebrity endorsed fragrances in Cape Town

The South African blogosphere : a youth consumer driven community

Building trust in e-commerce, for the RSA female consumer, through the use of virtual reality applications

Humorous television advertisements : the impact of humorous television advertisements on consumer consumption

Mobile marketing : an hour a day

Brands & branding in South Africa 2013.

Personifying a brand campaign : a case study : the evaluation of the 'My Spar' campaign strategy and consumer perceptions of the media execution of the campaign

The shopper marketing revolution : consumer - shopper - retailer : how marketing must reinvent itself in the age of the shopper

Principles of marketing

In social media we trust : what can brands and consumer interactions on facebook, in case the Woolworths, teach us as the South African consumer

What's the big deal? : an investigation into the origin, current impressions and consumer predictions for Groupon in Cape Town, South Africa

Self-medicated pharmaceuticals and the in-store brand experience : exploring the motivational influences for choosing "Your Poison" in today's paradise of self-help retails stores

Kim Kardashian, we are watching you : reality television and its branding as perceived by Generation-Y over the past decade

Digital magazines : are they taking the "Magazines" out of Cape Town female Generation Y's women's print magazines consumption?

The anthropological influence in advertising : a study of the various social cultural and ethnic forces that may affect buyer behaviour

Customer reactions to a sport event sponsorship : the 2012 Spar Women's 10 km challenge series, KZN

Brands & branding in South Africa 2012 : brands--the people's choice.

Branding on the edge : an analysis of four alternative case studies that contain elements of 'extreme branding'

From soccer mom and granny to fashion forward and trendy : past to present perception of Woolworths

What colour is your poison? : on what basis, referring to packaging, do adults choose sweet products? : furthermore, to what extent are adults influenced by colour in the decision making process?

Brands & branding South Africa 2011 : the people's choice.

Marketing 3.0 : from products to customers to the human spirit

Consumer behavior

Analysis on the product placement of pop culture brands in the TV series Gossip Girl as perceived by generation ...

Brands & branding in South Africa 2010 : brands- the people's choice.

Why we buy : the science of shopping

Branding only works on cattle : the new way to get known (and drive your competitors crazy) / Jonathan Salem Baskin.

Socialnomics : how social media transforms the way we live and do business

Buy ology : how everything we believe about why we buy is wrong

1000 package designs : a comprehensive guide to packing it in

The brand bubble : the looming crisis in brand value and how to avoid it

DigiMarketing : the essential guide to new media & digital marketing

The power of unreasonable people : how social entrepreneurs create markets that change the world

Buyer behaviour : understanding consumer psychology and marketing

The long tail : how endless choice is creating unlimited demand

Primal branding : create zealots for your brand, your company, and your future

The Brand innovation manifesto : how to build brands, redefine markets, and defy conventions

The lovemarks effect : winning in the consumer revolution

Consumer behaviour

Life after the 30-second spot : energize your brand with a bold mix of alternatives to traditional advertising

The advertised mind : groundbreaking insights into how our brains respond to advertising

Brand sense : build powerful brands through touch, taste, smell, sight, and sound

Consumer behaviour

Consumer behavior : building marketing strategy

How customers think : essential insights into the mind of the market

Buyer behaviour : a multi-cultural approach

Emotional branding : the new paradigm for connecting brands to people

Principles of macroeconomics

Customers rule! : why the e-commerce honeymoon is over and where winning businesses go from here

Basic economic principles : a guide for students

Customer behavior : consumer behavior & beyond

Under the radar : talking to today's cynical consumer

Truth, lies, and advertising : the art of account planning

Disruption : overturning conventions and shaking up the marketplace

Consumer behavior